Oct 2023 – May 2025 · 1 yr 7 mos · Bengaluru, Karnataka, India · Hybrid

• Led GTM for the US Market | Enterprise Procurement SaaS.
• Led go-to-market efforts for the US at Zycus, owning marketing for our most critical and competitive region. Partnered closely with sales and revenue teams to run targeted campaigns, shape messaging for the US audience, and drive pipeline through a mix of ABM, content, events, digital and analyst influence.
• A big part of the role was figuring out what actually moves the needle in an enterprise sales cycle and making sure our marketing efforts did just that. From adapting global campaigns to fit the US buyer mindset to running scrappy, high-impact programs that helped swing big deals, it was all about market fit and measurable outcomes.

Sep 2019 – Aug 2023 · 3 yrs 11 mos · Mumbai Metropolitan Region

• Heading the marketing function for APAC & EMEA @ Haptik.ai

Oct 2017 – Sep 2019 · 1 yr 11 mos

• Responsible for managing the company's marketing activities. Use market research and analysis to direct marketing strategy and planning. Look after the creation of all marketing materials and campaigns.

Oct 2016 – Sep 2017 · 11 mos

• As a business development representative I was working hand in hand with the business owners and various cross-functional departments on generating new business opportunities and establishing new relationships while working on existing relationships with clients.

Oct 2016 – Sep 2019 · 2 yrs 11 mos · Greater Ahmedabad Area

• We, at E-Seller-Hub are completely focused on making bespoke solutions driven your online business logic. We do not believe in providing you with a generic solution, instead we understand that every business has different logic and a specific way of conducting business across multiple marketplaces.
• We specialize in developing an Inventory & Order Management Software that also has enough support for Warehouse management. Something that is tailor made for every online retailer’s business needs.

Jan 2015 – Aug 2016 · 1 yr 7 mos

• Strategic-
• 1) Identifying prospective and target clients
• 2) Analyzing economic and market data, compiling information from primary/secondary/published sources, prospecting, working on pitches
• 3) Facilitating development and marketing of new products/services
• 4) Gaining and displaying expertise in the e-commerce business, developing sound product knowledge
• Operational-
• 1) Pitching and getting new business for the company
• 2) Managing the sales pipeline
• 3) Improving sales material
• 4) Establishing communication with target organizations
• 5) Developing relationships to grow revenue with existing clients
• 6) Coordinating with marketing team to undertake all types of marketing activities
• 7) Networking with corporates and prospects
• 8) Building a strong relationship with key top management personnel of clients, online marketplaces and channels.

Jul 2013 – Jan 2015 · 1 yr 6 mos

• Responsible for developing and maintaining commercially productive relationships with both new and old clients. Also in charge of identifying every sales lead and of making the most out of every opportunity to increase revenue and profitability.
• Key Deliverables:
• Promote the various offerings of the company, thereby ensuring their knowledge is current and appropriate.
• Generating new business both in face to face meetings and over the phone.
• Writing up concise, value-based sales proposals
• Replying to all customer enquiries in a timely and accurate manner.
• Developing and maintaining a database of all contacts