Ashwin Krishna

Founder

Bengaluru, Karnataka, India20 yrs 10 mos experience

Key Highlights

Scaled SaaS companies 20X through strategic marketing.
Led diverse marketing teams across multiple regions.
Recognized as a top marketing influencer and leader.

Stackforce AI infers this person is a SaaS marketing expert with extensive experience in B2B growth strategies.

Contact

Skills

Core Skills

B2b Marketing StrategyAccount Based MarketingDemand GenerationBrand MarketingContent MarketingProduct MarketingDigital MarketingBrand Strategy

Other Skills

ABMAnalyticsB2B MarketingBelow the Line AdvertisingBrand ManagementBusiness DevelopmentBusiness MarketingBusiness PlanningBusiness StrategyCRMChannel PartnersCloud ComputingCompetitive AnalysisContentCustomer Engagement

About

I am a SaaS Marketer by choice and an Entrepreneur at heart. I started as a programmer. I broke releases and failed. Then, I fell in love with SaaS and Marketing. I started my journey in the SaaS world a decade back when folks asked, "can you give the software on a CD." I have scaled SaaS companies 20X through 4 pillars - Brand Marketing, Revenue/Growth Marketing, Product Marketing, and Customer Marketing. I have scaled marketing teams from 0 to 35+ (multiple nationalities). I have 15+ years of experience across account-based marketing, marketing strategy, branding, content marketing, PR, analyst relations, digital (SEO, SEM, Linkedin), field marketing, events, product marketing, and pre-sales functions. <Promotional plug alert>. I have won some awards. Top 100 Product Marketing Influencer - Product Marketing Alliance Economic Times - Most Influential Tech Marketer Award Most Influential Marketing Leader - World Marketing Congress CMO Super Hero Award - Enterprise IT World Top 30 Marketing Influencers - Chilli Piper I share growth hacks, frameworks, insights, and stories on SaaS Marketing. I love to chat with SaaS founders/marketing/product/sales leaders. Ping me. Lets connect over a favorite drink. Lets catchup 👋

Experience

Growton

Founder and Chief Growth Officer

Aug 2023 – Present · 2 yrs 7 mos · Bangalore Urban, Karnataka, India · On-site

Growton helps SaaS companies reliably increase ARR with a comprehensive range of B2B marketing services. Our expertise includes Marketing Planning, Account-Based Marketing, Performance Marketing, and Brand Marketing.

Account Based MarketingB2B Marketing StrategyBusiness DevelopmentDigital MarketingBrand Management

Highradius

AVP - Marketing

Aug 2022 – Nov 2023 · 1 yr 3 mos · Bengaluru, Karnataka, India · Hybrid

I lead branding, demand generation, and field marketing
→ Branding: Improved awareness - grew brand search volume by >50% and brand-led pipeline by 2X YoY
→ Marketing Strategy and Planning: Part of the annual planning team. Designed the plan for a multi-product, multi-geo setup
→ Demand Generation: Grew marketing-led pipeline 80% YoY to $XX Million through ABM, digital, and brand marketing
→ Scaled digital marketing (SEO, SEM, Linkedin, Email, ABM) engine - Grew website visitors to X Million
→ Account-Based Marketing: Designed 1 to 1 and 1-to-many campaigns. Improved BDR productivity by 33%
→ Pipeline & Customer marketing: Improved SQL to logo conversion by 43%. Drove many million $ in expansion deal
→ Budget Management: Reduced the overall cost/lead by 60% YoY through optimal channel mix, conversion optimization
→ Website: Owned the messaging, user experience, and conversion optimization. Improved conversions by 34%
→ Content Marketing: Built the content playbook - 50+ guides, 250+ blogs - grew engagement rate by 42%
→ Brand Properties: Scaled CXO podcast to 50K downloads. Built and scaled newsletter for CXOs
→ Marketing Tech: GPT3, Copy.ai, Salesforce, Hubspot, Google Analytics, Adwords, Drift, Linkedin Campaigns
→ Partner Marketing: Conceptualised GTM campaigns with AWS, Microsoft, and 25+ regional partners
→ Team development: Mentoring a diverse marketing team of 50+ across the US, EMEA, and APAC
→ Stakeholder Management: Collaborated with a multi-cultural team of 50+ - sales, pre-sales, and product
Fun facts about Highradius
→ >$100 Million ARR growing at >40% CAGR
→ We have raised $450 Million and are valued at >$3.3 Billion
→ Gartner Magic Quadrant Leader
→ Unilever to Uber, 700+ Fortune companies trust us
→ We process $7 Trillion worth of financial data

Brand MarketingABMDemand GenerationAccount Based MarketingMarket PlanningProduct Marketing+4

Salesgear

Advisor

Jan 2021 – Jan 2022 · 1 yr

Tact.ai

Marketing Director

Apr 2020 – Aug 2022 · 2 yrs 4 mos · Bengaluru, Karnataka, India

→ Setup marketing engine - improved top of the mind recall, generated Multi-Million $ pipeline in 18 months, and contributed 60% of company revenue
→ CRM Product launch: Owned positioning, messaging, PR, content marketing (25+ blogs), website (5X traffic growth)
→ Designed 1 to 1 (Account-Based Marketing) and 1-to-many (persona and industry) campaigns.

Brand MarketingDemand GenerationAccount Based MarketingMarket PlanningContent MarketingGo-to-Market Strategy+6

Capillary technologies

Director - Marketing

Jan 2014 – Apr 2020 · 6 yrs 3 mos · Bengaluru, Karnataka, India

Responsible for marketing strategy, branding, demand generation, field marketing, product marketing, budget management, customer marketing
→ Demand generation: Delivered 20X growth in the pipeline for marketing, retail, and eCommerce SaaS products
→ Digital Marketing: Scaled digital channels (SEO, SEM, Display, Linkedin, Email, ABM) - led to 60% pipeline share (overall company)
→ Field Marketing: Planned and executed 50+ events across APJ for lead generation, pipeline, and advocacy
→ Branding: Launched award-winning campaigns Easyverse, Climb the Ladder, Consumer Ready
→ Built a challenger brand with a target media mix (own, earned, and paid). Featured in Forbes, HBR, Gartner
→ Product Marketing: Responsible for value proposition, benchmarking, success stories, videos, and product collateral
→ Content Marketing: Launched Future #Ready series (Webinars & Podcasts), 50+ guides, 250+ blogs
→ Co-authored Its Commerce Sense (with Microsoft), a digital transformation book - 5000+ downloads
→ Community: Scaled LinkedIn from 2,500 to 90,000 followers. Built a branded community of 10,000+ users
→ Strategic Marketing Partnerships: Conceptualised GTM campaigns with Microsoft, AWS, and associations
→ Marketing Planning and Reporting: Worked with business development and sales - set lead nurturing to improve conversions
→ Budget management: Managed a multimillion $ budget across geos and channels. Reduced cost by 250%
→ Stakeholder Management: Collaborated with a multi-cultural team of 50+ - sales, pre-sales, and product
→ Coach: Built and mentored a diverse marketing team across the US, EMEA, and APAC

Brand MarketingDemand GenerationAccount Based MarketingMarket PlanningProduct MarketingB2B Marketing+3

Vconnect group

Marketing Lead

Mar 2011 – Jan 2014 · 2 yrs 10 mos · India / Africa

Responsible for business marketing, brand strategy, digital marketing, content, social, customer marketing, product adoption
Led Ads marketing at VConnect - increased mindshare & revenue for Top 100 brands
Led the launch partnership with Google - Get Businesses Online - 5,000 websites created
Co-created Africa’s most visited digital marketing self-help information portal and most sought out digital marketing event
Partnered with government agencies - Increased digital marketing awareness in enterprises
Led a diverse team (10 in number, 5 nationalities) of digital marketers, storytellers, and designers

Business MarketingBrand StrategyDigital MarketingContentSocialCustomer Marketing+1

Indian school of business

Vice-President, Net Impact Club and MBA Student

Apr 2010 – Apr 2011 · 1 yr · Hyderabad Area, India

Leadership Role:
As a Vice-President and Placement Representative of Net Impact Club, handled and executed strategic plan for class of 2011. Outcome: ISB Net Impact Club Bagged - Best International Chapter Award!
Consulted with new products vertical for Walt Disney (Former UTV) - Developed mobile and internet roadmap - Estimated the market potential of online Indian entertainment ticketing segment
National Finalist (Top 5 / 433 teams) in Unilever-CNBC Lessons in Marketing Excellence (LIME) Competition
Client: MakeMyTrip: Proposed recommendations for increasing conversation rates of online hotel bookings
Client: Unilever: Proposed business plan for setting up Lakme beauty salons in Tier 2 and Tier 3 towns in India
White paper on “Facebook as a platform for marketing” - Won 1st place (Out of 62 teams)
ISB Torchbearer Award (Top 5% of the batch) - for all round contribution for the student body

Mysooru unplugged

Co-Founder and Ideator

Nov 2006 – May 2007 · 6 mos · Mysuru Area, India

Mysooru Unplugged is a common platform for artists, organizations, business houses and individuals to come together and work for a cause. The 2007 edition raised close to INR 1 Million in a span of 3 months. This was due to effort of 200+ youth volunteers from Mysore. The event was lead by Swarathma (http://swarathma.com/) an Indian folk rock band and likes of Master Kishan, world's youngest film director(he holds the Guinness world record)
+ I was involved in the conceptualization and overall execution of the event.
+ Evangelized a workable model for 200+ volunteers who approached more than 10,000 SMBs for raising funds
+ Led the efforts for fund-raising and marketing of the event

Juniper networks

Member Technical Staff / Marketing Evangelist

Jun 2005 – Apr 2010 · 4 yrs 10 mos · Bangalore

Worked with a global team, leveraged marketing programs, content, and messaging. Achieved 100% budget utilization.
Part of the core team that implemented – New Network is HERE, Juniper’s biggest marketing campaign
Responsible for customer acquisition through digital channels for India / APAC
Managed all digital properties of Juniper Ethernet Switching Group - Blogs, Website, YouTube, Slideshare