Desirae Odjick

Founder

Ottawa, Ontario, Canada16 yrs 3 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 10 years of product storytelling experience.
Founded a successful personal finance publication.
Led marketing strategies for Shopify's automation tools.

Stackforce AI infers this person is a SaaS and Fintech marketing expert with a strong focus on product storytelling.

Contact

Skills

Core Skills

Product MarketingGrowth StrategyContent MarketingCross-functional CollaborationContent CreationBusiness DevelopmentEvent MarketingMarketing MeasurementWeb Content ManagementCopywritingDigital Marketing StrategyTeaching

Other Skills

BloggingBrand DevelopmentCollateral CreationCommunity ManagementContent Performance MeasurementContent StrategyCustomer ServiceDigital MarketingEvent SponsorshipFacebookMarketingMarketing CommunicationsNarrative DevelopmentPartnership ManagementPositioning

About

If you're looking for a product storyteller, you found one. Between my early days in the agency and enterprise marketing world, my time writing for Shopify's blog as a content marketer, my experience covering the personal finance space and the products in it as the founder of Half Banked, and most recently my time working in product marketing at Shopify, I've been immersed in product storytelling for most of my 10+ year career. Whether it's working directly with product teams to distill the messaging, digging into user interviews and data to uncover key stories, or planning and crafting the right GTM strategy, I've loved every part of my product marketing journey so far. I'm equally happy working at the 30,000ft strategic level or getting into the weeds on blog post copy and email tactics. I can go deep into a specific product area, like my work with the Customers team at Shopify working on product marketing strategy pre-launch, or broad, like my work on building a unified story across Shopify's (very!) wide portfolio of products.

Experience

Shopify

5 roles

Senior Product Marketing Lead

Promoted

Jan 2025 – Present · 1 yr 2 mos

Product Marketing Lead

Jan 2021 – Jan 2025 · 4 yrs

Leading the positioning, narrative, launch, and growth work for Shopify's marketing automation tools, including Shopify Email, Shopify Forms, and marketing automations.

Product MarketingPositioningNarrative DevelopmentGrowth Strategy

Senior Product Marketing Manager

Jul 2020 – Jan 2021 · 6 mos

Product Marketing Manager

May 2019 – Jul 2020 · 1 yr 2 mos

Content Marketing Manager

Sep 2017 – May 2019 · 1 yr 8 mos

Working cross-functionally to create content that engages and converts Shopify's ideal customers by aligning with key product messages and value propositions
Measuring and optimizing content performance against acquisition KPIs
Testing new content formats and channels to support acquisition and activation goals

Content MarketingCross-functional CollaborationContent Performance Measurement

Half banked

Founder

Aug 2015 – Jul 2020 · 4 yrs 11 mos · Ottawa, Ontario, Canada

I created Half Banked, a personal finance publication for millennials, in 2015 to track my own journey learning about money. For five years, I ran the publication on my own, and grew it into a content-driven business that worked with major financial brands on partnerships and sponsored content. I managed everything from the technical stack to the design of the site and the writing, and in 2020 sold the site to Wise Publishing, the company behind MoneyWise.ca and MoneyWise.com.

Content CreationPartnership ManagementBusiness Development

You.i tv

Marketing Communications Manager

Oct 2014 – Sep 2017 · 2 yrs 11 mos · Ottawa, Canada Area

Leading all event marketing efforts, including coordinating our presence at CES 2015, 2016 and 2017, with over 200% more meetings booked than forecasted.
Supporting sales and product marketing efforts by creating collateral that aligned with key user personas and value propositions.
Planning editorial content and production and executing the plan across several departments and in partnership with external contractors.
Measurement and evaluation of marketing efforts, including implementing Hubspot from the ground up and building all systems and integrations internally.

Event MarketingCollateral CreationMarketing Measurement

Conceptshare

Content Marketer

Oct 2013 – Oct 2014 · 1 yr · Ottawa, Canada Area

Creating, implementing and measuring all of ConceptShare's content marketing activities
Managing design and development freelancers
Writing web content, including website pages, blog posts, social media updates, white papers and more, to align with key product messages and clearly communicate value propositions
Planning and executing event sponsorship and marketing strategies
Maintaining all web content and ensuring it is up-to-date, relevant and accurate
Building landing pages and measuring their success
Experience with tools including Unbounce, ActiveCampaign, Hootsuite, Zapier, Photoshop, Illustrator and others

Content MarketingWeb Content ManagementEvent Sponsorship

Bv02

Copywriter / Digital Marketer

Apr 2012 – Oct 2013 · 1 yr 6 mos

Copywriting for digital channels, including websites, social media platforms and interactive experiences
Developing content strategies for websites and intranets
Analyzing and measuring the implementation of digital marketing strategies
Community management across various social media platforms

CopywritingDigital Marketing StrategyCommunity Management

Carleton university

Teaching Assistant

Jan 2010 – May 2012 · 2 yrs 4 mos · Ottawa, ON

Assisted in Business Case Analysis and Presentation, Business-to-Business Marketing and Introduction to Marketing.
Designed and presented educational content related to Powerpoint skills and presentation strategies, targeted for academic case competitions.
Evaluated written reports for clarity of expression, grammatical and word use accuracy and overall strategic content.
Summarized and presented written and verbal summaries of common errors found in each assignment.

TeachingPresentation Skills