Aug 2021 – Present · 4 yrs 7 mos

• Helping the Airspeed team cure the Digital Disconnect.

Mar 2021 – Mar 2025 · 4 yrs

Jan 2021 – Present · 5 yrs 2 mos

• Making a difference, for people who make a difference. Writing, teaching, and podcasting about the greatest (underground) skill in business. Category design. With the legendary Eddie Yoon & Katrina Kirsch.

Jul 2019 – Present · 6 yrs 8 mos

• #1 apple business podcast focused on marketing & category creation/design

Jul 2018 – Present · 7 yrs 8 mos

Jan 2017 – Present · 9 yrs 2 mos

May 2016 – Present · 9 yrs 10 mos · Silicon Valley, CA USA

• Every entrepreneur looking to alter the landscape and every CEO looking to reimagine their business can learn from this book. Play Bigger provides inspiration and a framework for building companies that transcend gravity.” — Marc Benioff, Chairman and CEO, Salesforce
• “Play Bigger is the new how-to guide for entrepreneurs and executives who want to build legendary, enduring companies.” — Jim Goetz, Partner, Sequoia Capital
• In this widely acclaimed, farsighted new book, the authors rely on experience, data analysis and interviews to understand the inner workings of “category kings”— companies such as Amazon, Salesforce, Uber, and IKEA—that give us new ways of living, thinking or doing business, often solving problems we didn’t know we had.
• Crossing the Chasm revolutionized how we think about new products in an existing market. The Innovator’s Dilemma taught us about disrupting an aging market. Now, Play Bigger is transforming business once again, showing us how to create the market itself with the new discipline of "category design."

Jan 2011 – Jul 2016 · 5 yrs 6 mos · San Francisco Bay Area

• Advised over 30 Silicon Valley venture-backed startups in strategy, marketing & category design.
• CoAuthored Harper Collins "Instant Classic" Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets.

Feb 2007 – Jan 2011 · 3 yrs 11 mos · Silicon Valley

• Advised over 20 Silicon Valley venture-backed startups on Strategy, Marketing and Category Design

Jan 2006 – Jan 2009 · 3 yrs

• Acquired by CA - Jan 2009

Jun 2003 – Jan 2007 · 3 yrs 7 mos

• I was lucky to be with a great team of people @ Mercury. HP Acquired the company for $5B in November of 2006, after Mercury had grown to over $1B in sales.

Jan 2001 – Jan 2003 · 2 yrs

• Advised over 15 Silicon Valley, venture-backed startups.

Jan 1998 – Jan 2001 · 3 yrs

Jan 1996 – Jan 1998 · 2 yrs

Jan 1993 – Jan 1996 · 3 yrs

Jan 1991 – Jan 1993 · 2 yrs