May 2022 – Nov 2024 · 2 yrs 6 mos · Helsinki, Uusimaa, Finland

• My current role combines establishing and maintaining cross-discipline initiatives to amplify the efficiency of performance marketing for the Netflix Games mobile titles portfolio and fostering a learning agenda with continuous efforts toward developing best practices for Netflix Games.
• The role requires significant alignment between various stakeholders across different regions and time zones, including both internal and external partners, such as renowned studios like Rockstar, Ninja Kiwi, Sports Interactive, etc.

Nov 2020 – Nov 2024 · 4 yrs · Helsinki, Uusimaa, Finland

• Picked up performance marketing for two aged The Walking Dead IP licensed titles—No Man’s Land and Our World, achieving a 50% total increase in ROAS for both titles:
• Defined and tracked UA KPIs, managed and optimized campaigns and budget allocations, by conducting in-depth analysis and providing timely reporting
• Reconsidered the ASO approach by implementing continuous ideation and testing principles, resulting in a more than 30% increase in storefront CVR.
• Revisited the creative strategy and onboarded new external creative partners, resulting in drastic improvements in pre-install funnel optimization.
• Collaborated with the analytics department to analyze LTV curves and adjust early cohort assessments, unlocking new UA inventories.
• Continuously discovered and onboarded new advertising partners, forming the foundation of our new UA strategy.
• Introduced and maintained cross-discipline task-force groups (LiveOps, Community, Brand, and Influencer Marketing) to amplify joint efforts around game milestones, resulting in an average ROAS uplift of 2-3x during these periods.

Jun 2020 – Oct 2020 · 4 mos

• As a Senior Marketing Manager, while we did not have any live titles, I focused entirely on conducting in-depth competitor product and marketing research. I utilized both internal and external expertise to translate these insights into strategies for upcoming soft and global launches.

Mar 2019 – Jun 2020 · 1 yr 3 mos

• Led performance marketing for Pvpets: Tank Battle Royale, achieving 1 million downloads within the first month after the launch on a modest budget:
• Established continuous collaboration with the data team to develop solutions for defining and tracking performance campaign KPIs.
• Planned and executed performance marketing campaigns with the constant UA funnel optimization
• Consistently onboarded and managed external partners, including ad networks, performance marketing, creative, and ASO agencies.
• Achieved strong synergy with the LiveOps team, leveraging in-game events in our marketing efforts.
• As a result, I was promoted to Senior Marketing Manager

Jan 2018 – Mar 2019 · 1 yr 2 mos · Moscow, Moscow City, Russia

• Scaled UA for Township, Gardenscapes, and Homescapes titles:
• Improved the accuracy, usability, and adjustability of the in-house pLTV model by fostering a strong connection between the Analytics and DSE teams and our advertising partners;
• By introducing in-depth competitor research, identified UA trends that became the foundation for future scaling effort
• Defined and executed UA campaign strategies to maximize growth opportunities for the titles
• As a result, we successfully scaled live titles to $250k in daily spend per network on each OS while remaining ROAS positive.

Feb 2017 – Dec 2017 · 10 mos

• Alice in the Mirrors of Albion - Increased the ROAS of a well-established, aged title by 60% within 4 months by identifying previously overlooked, reachable audiences and transforming these insights into a new UA strategy
• Guns of Boom - Collaborated with cross-disciplinary teams to develop a launch strategy that ensured a smooth UA launch of the project, achieving a KPI of 2 million+ new monthly users while maintaining a positive ROAS.
• Cross-promo - Worked closely with Analytics and Marketing Art departments to enhance the efficiency of cross-promotional logic and assets, leading to a 10% increase in cross-promo activities' revenue within six months

Oct 2015 – Feb 2017 · 1 yr 4 mos

• Developing content editorial calendar and its step-by-step realization for The Tribez, The Tribez and Castles, and Kingz War.
• Strategic solving of unanticipated problems
• Forming communication with the target audience via SMM channels: Facebook, Twitter, VK
• User Acquisition through the Facebook Business Manager tools on a weekly basis
• Providing progress reports
• Cooperation with inner departments
• Control management
• Providing progress reports

Aug 2013 – Feb 2015 · 1 yr 6 mos · Nizhniy Novgorod, Russia

• Market research of fast food delivery
• Updating the menu based on consumer preferences
• Optimization of the delivery service
• Price determination for each position
• Developing loyalty programs
• Creating and organizing promotional events, working with offline advertisers
• Organizing SMM activity
• Digital Advertising by means of Yandex.Direct and Google Adwords

May 2013 – Aug 2013 · 3 mos

• Working with the current clients
• Organizing and carrying out market researches
• Controlling implementation of researches
• Collecting recommendations about quality improving customer service
• Developing recommendations for adoption of administrative decisions