Sundar Ganesan

CEO

Chennai, Tamil Nadu, India15 yrs 10 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led product management for India's leading jewelry brand.
Successfully launched a rental app with significant user growth.
Expert in driving online business metrics and growth strategies.

Stackforce AI infers this person is a Product Manager with expertise in E-commerce and Internet Marketing.

Contact

Skills

Core Skills

Product ManagementMobile Application Development

Other Skills

A/B TestingAnalyticsCRMCSSCompetitive AnalysisContent ManagementDatabase MarketingDigital MarketingE-commerceEmail MarketingGrowth HackingGrowth StrategiesHTMLInternet MarketingManagement

About

Computer Science pseudo Engineer who thinks product and breathes data. Passionate about Internet, mobile product and marketing now managing a team of enthusiastic product managers and drive key business metric for CaratLane Computer Science Graduate from NIT after turning down several software companies offer, joined as a Product Associate in an education startup Minglebox Over those last 3 years at Minglebox, I grew with the company and now handle all the Product Management and Internet Marketing related activities. I quite enjoy leading an enthusiastic team that requires me to don the various hats of being product manager, internet marketer, SEO strategist, social media analyst, mobile application development. After my stint at Minglebox, took a small break and traveled across different parts of the country and finally reached back home joining Matrimony.com - India's Leading matrimony website. Part of the energetic team I handle some of the most crucial user metrics for Bharat Matrimony and 15 other related sites and mobile application Post my stint with Matrimony, Joined CaratLane - India's leading omni channel Jewellery brand, where I was earlier managing the TitanEyePlus website and then Building new initiatives of AuDorn - The rental App and then building Customer experience and Omni channel products for CaratLane. Specialties: Internet Products, Product Management, Product Marketing , Mobile application - Android apps product management, Internet Marketing - SEM, SEO and SMM, Database Marketing, Mobile Marketing

Experience

Caratlane - a tanishq partnership

2 roles

Business Head - Global & Digital Gold

Promoted

Apr 2023 – Present · 2 yrs 11 mos

Redefining the way Gold is sold Digitally & Taking CaratLane Global.

Sr Product Manager

Sep 2018 – Mar 2023 · 4 yrs 6 mos

Building AuDorn - The Rental app from CaratLane
Also Building several Products for the Retail and Online Sales team.
Past
Part of the product team at Caratlane. I currently take care of the TitanEyePlus online business - Managing a Team of 20 people across Product. Tech. Digital marketing and online sales.
Helped Titaneyplus build Growth by driving various experiments across Acquisition, Engagement, Repeat and Monetization.
Responsible for the entire P&L for the online business. Work closely with the Business team at Titan in delivering a complete Omni Channel experience.
Launched Android app using a Progressive Web App (PWA) and scaled to more than 50000 downloads in the 1st couple of months of launch organically.
Performance marketing to ensure the campaigns across all marketing channels with optimized cost.

Product ManagementMobile Application DevelopmentPerformance Marketing

Matrimony.com limited

3 roles

AGM Product

Apr 2016 – Sep 2018 · 2 yrs 5 mos

Growing the online Product using Growth Hacking techniques across Registration, Engagement, Retention and monetization.
Managing and owning some of the key metrics for the BharatMatrimony portal and managing a team of product managers, Design and content marketing

Growth HackingProduct Management

Sr Product Manager

Promoted

Jul 2014 – Mar 2016 · 1 yr 8 mos

Creating, Defining and Delivering Customer centric product in the Online Matrimony space for BharatMatrimony across Web, Android app, iOS app and mobile site.
Managing and owning some of the key metrics for the BharatMatrimony portal and managing a team of other product managers in driving them.

Product ManagementUser Metrics Management

Product Manager

Jun 2013 – Jul 2014 · 1 yr 1 mo

Matrimony.com - India's Leading matrimony website. Part of the energetic team I handle some of the most crucial user metrics for Bharat Matrimony and 15 other related sites like Logins, Application downloads, user interaction and other key actions
Responsible for some of the key metrics related activities across all the 15 Bharat Matrimony websites like Logins, User interaction - Express Interest, Personalised messages etc.
User to User interactions
Express Interest
Personalised messages
Shortlist
Phone number viewed
Pinning profile on MatchBoard
SMS Sent
Requests
Apart from these managing all EDMs related to user (Both system to user and user to user)

User Metrics ManagementProduct Management

Minglebox

3 roles

Product Manager

Promoted

Dec 2011 – Mar 2013 · 1 yr 3 mos

Responsible for
Conceptualizing, defining, building and Managing Internet and Mobile Products in the Indian Education space
Android application products - Market leaders in Indian Education Space
Product Spec, launch and Marketing for 8 android applications
https://play.google.com/store/apps/developer?id=androidteam@minglebox.com
3 out of those 8 apps are among the top 100 free education apps in android market
Managing the Internet Marketing
SEM, SEO, SMM and Database Marketing.

Internet MarketingProduct Management

Sr. Product Associate

Promoted

Nov 2010 – Nov 2011 · 1 yr

Involved in Managing Products and Marketing the same
Product Module : Identifying requirements defining the product and working with the design and development team in bringing about the product
Maintained and Managed Products like
Online Applications – A unique way of applying to various B Schools through our App Engine
B School Recommender – A product which would choose the ideal college to a student based on his constraints like budget, location and Score and various other products for enhancing an MBA student
College Reviews – A product which creates User Interactivity where students and alumni post reviews about their college which would help other students
Marketing Module
Maintaining the company’s stats and analyzing them
Presently handling the Search Engine Marketing Activities for various product right from identifying Keywords, preparing Adcopies and campaigning, preparing Reports and Analyzing the same

Product ManagementMarketing

Product Associate

Nov 2009 – Nov 2010 · 1 yr

Managing Products Related to Education right from identifying the requirements, defining product spec(flow chart) and then implement the product along with the development team.