Sayali Naik

Performance Marketing Manager

New Delhi, Delhi, India5 yrs 10 mos experience

Key Highlights

  • 5 years of diverse marketing experience
  • Expert in Go-to-Market strategies
  • Proven track record in lead generation
Stackforce AI infers this person is a Marketing Specialist with expertise in B2B SaaS and digital marketing strategies.

Contact

Skills

Core Skills

Marketing ManagementGo-to-market StrategyContent DevelopmentEvent ManagementLead GenerationSales EnablementAccount Management

Other Skills

AdvertisingAdvertising CampaignsAttention to DetailB2B MarketingB2B Marketing StrategyBelow the Line AdvertisingBrand StrategyBusiness-to-Business (B2B)Campaign ExecutionCase StudiesCommunity BuildingCompetitive AnalysisContent ManagementContent MarketingCopywriting

About

A jack of all trades is a master of none, but oftentimes better than a master of one. I like the limitlessness of growth and learning this quote encourages. I sing and play the ukulele, I sketch and paint, I go for long runs and play basketball, and often times I dance like no one's watching, even if people are. I like reading books about human psychology, art and culture, history and its remnants. I have 5 years of experience in market research, content development, business strategies, partnerships and alliances, account management and program management, which makes me fit for a wide range of marketing roles. I am currently handling Global IMC & GTM at Lenovo.

Experience

Lenovo

Global IMC & GTM Manager

Jul 2025Present · 8 mos

Interviewvector

Marketing Manager

Jan 2024Apr 2025 · 1 yr 3 mos

  • Sole marketing hire, sales enablement, content strategy, and growth initiatives
  • Revamped the website, leading UI/UX transformation, SEO optimization, and WordPress migration
  • Developed case studies featuring key clients like Cars24, Syfe, Zepto, and BaaziGames
  • Led SEO efforts with 16 of 37 blogs ranking on Page 1, optimizing content for sustained visibility
  • Produced testimonial videos with Swiggy, Zepto, and BaaziGames, overseeing filming and editing
  • Executed high-impact roundtables, strategically engaging top prospects and high value clients
Marketing AutomationWeb PagesLead GenerationGo-to-Market StrategyAttention to DetailCustomer Onboarding+31

Pazcare

Corporate Marketing Specialist

Apr 2022Jan 2024 · 1 yr 9 mos · Bengaluru, Karnataka, India

  • Led event marketing from ideation to execution, driving lead generation and customer retention
  • Executed 13+ webinars increasing registrations by 10% per event and boosting brand awareness
  • Owned conferences like SHRM, YourStory, People Matters, from budgeting to execution
  • Organized exclusive HR mixers for 20-30 high value accounts to drive business
  • Drove multi-channel event promotions, including email, social media marketing & personal reachout
Marketing AutomationLead GenerationAttention to DetailB2B MarketingBusiness-to-Business (B2B)Market Research+25

Growvation

Program Manager

Apr 2021Apr 2022 · 1 yr · New Delhi, Delhi, India

  • Spearheaded marketing, sales enablement and product marketing in a lean startup environment
  • Optimized low-cost marketing channels while overcoming resource constraints
  • Led webinars to boost user registrations and supported sales teams in closing deals
  • Directed and mentored a remote team of 20 interns
  • Established and optimized SOPs to streamline operations and enhance internal efficiency
Web PagesDesignGo-to-Market StrategyAttention to DetailB2B MarketingBusiness-to-Business (B2B)+20

The bucketlist

2 roles

Sr. Executive - Account Management

Jan 2020Mar 2021 · 1 yr 2 mos · Mumbai, Maharashtra, India

  • Offered a PPO after excelling in a 2-month internship
  • Adapted quickly and thrived in a fast-paced agency environment, delivering under tight deadlines
  • Managed video production briefs for Corning, Liva Pantaloons, ACC Cement
  • Collaborated with cross-functional teams on high-impact projects for Colgate, Aditya Birla Group, Deloitte, Redbull
DesignB2B MarketingBusiness-to-Business (B2B)Market ResearchBelow the Line AdvertisingStrategic Marketing+12

Client Servicing

May 2019Jun 2019 · 1 mo · Mumbai, Maharashtra, India

B2B MarketingCopywritingMarketing DesignMarketingAdvertising

Gs1 india

Intern

May 2017Jun 2017 · 1 mo · New Delhi, Delhi, India

  • Comparison of financial statements using accounting ratios
  • Regular billing as per registered barcodes

Education

University of Mumbai

Masters of management studies — Marketing

Jan 2018Jan 2020

Bharati Vidyapeeth

Bachelor of Business Administration - BBA — International Business

Jan 2015Jan 2018

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