Oct 2024 – Sep 2025 · 11 mos · Abu Dhabi, Abu Dhabi Emirate, United Arab Emirates

• Key Responsibilities
• Strategic Planning: Align marketing strategies with business goals.
• Content Marketing- Driving more traffic to website and keeping visitors engaged with valuable and compelling content
• SEO, SEM and SMO- Plan, execute, and optimize paid digital advertising campaigns across various platforms, including social media, search engines, and display networks
• Campaign Management: Oversee marketing campaigns.
• Team Leadership: Mentoring the marketing team.
• Budget Management: Allocate resources efficiently.
• Performance Tracking: Utilize data-driven insights to optimize digital marketing strategies, allocate budgets effectively, and enhance return on investment (ROI)

Jan 2023 – Oct 2024 · 1 yr 9 mos

• In my role as Director of Performance Marketing at Whatfix, I led a team of Account Based Marketing, SEM, SEO, LinkedIn, META, and other paid channels to drive company advancements through online marketing tactics. I managed paid marketing campaigns across the USA, UAE, UK, Singapore, HK, Taiwan, and Malaysia, resulting in ~25-30% in net revenue YoY and approximately 500K in cost savings.

Feb 2021 – Jan 2023 · 1 yr 11 mos

Apr 2019 – Jan 2021 · 1 yr 9 mos

• Whatfix is a leading digital guidance and engagement platform that helps companies provide intuitive onboarding, effective training and support.
• Responsible for Account Based Marketing, Digital Strategy, Operations and Analytics. Looking after new growth channels and optimisations.

Mar 2017 – Apr 2019 · 2 yrs 1 mo · Bengaluru, Karnataka, India

• Responsible for all digital marketing activities which can help anyone go online with us. Looking after customer engagement on social, new initiatives, website analytics, business metrics and data analysis along with partners and agency co-ordinations.

Jun 2016 – Feb 2017 · 8 mos · Bengaluru Area, India

• Transformed brick & mortar business online from scratch to drive sales online via search and social media.
• Helped grow few startups to go live with paid digital channels for scale and increase customer base.

Aug 2014 – May 2016 · 1 yr 9 mos · Bengaluru, Karnataka, India

• Were responsible for all paid activities for Teabox.com across US, IN UK,, CA and all EN speaking countries which involves adwords, facebook affiliates, partnership marketing and respective team/agency managements.
• Looked after RU/CN paid marketing efforts which involves Yandex direct, Baidu and other social media accounts like vk and webo, we chat respectively.
• Responsible for accounts growth and new customer acquisition keeping LTV and other sub business
• parameters intact
• Responsible for all channels metrics and channels through different attribution modelling by doing analysis using excel and third party tools like heap analytics, google analytics, interstate analytics.

Apr 2013 – Mar 2014 · 11 mos · Pune/Pimpri-Chinchwad Area

• In this partnership management role it involved day to planning, strategizing and managing online campaigns, Reporting, analysis and forecasting, bid management, Ad copy writing & keyword research, demographic identification, top landing page analysis for partner's account's across search, social and display media marketing.
• The clients were across hospitality, real-estate, e-commerce, BFSI, education, tours & travel sectors for both large spending and SMBs within India and International market.

Dec 2012 – Apr 2013 · 4 mos · Pune/Pimpri-Chinchwad Area

• Looking after Clients Engagement & Client Servicing, Budget Planning, Trending & Strategizing, Landing Page Optimization suggestions based on A/B testing of both ad copies and landing pages. -
• This role also involved Team Management, Weekly/Monthly/Quarterly reviews deck preparation and presentation, Training and Recruitment for the process and account manages on Search Marketing, Social Media Marketing and Display and Re-marketing.

Nov 2011 – Nov 2012 · 1 yr · Pune/Pimpri-Chinchwad Area

• Working with more than five dot com clients (e-commerce, healthcare & travel) at a time, Conceptualizing, Managing and Envisioning their digital marketing strategies on paid platforms across SEM, SMM, Display and Re-marketing.
• Managing monthly spends over INR 25 Million in India, Asia Pacific, US and Europe.
• Introduced new SEM Techniques for the clients and intelligently scaled them ensuring ongoing improvements in SEM/SMM activities by involving in Tracking, Analyzing, Reporting & Optimizing campaigns and accounts across channels.
• .

Oct 2010 – Oct 2011 · 1 yr

• Lead a team of competent analysts and managing one of largest e-commerce client in EMEA region
• Maintained in depth interaction with the client across various functional areas to comprehend and resolve apprehensions/issues rose relating to project delivery and its functional prowess.
• Reviewing, maintaining live site data and databases, providing important assessment and analyzing scope for continuous improvement
• Addressing issues escalated by the front end team and resolving them at the earliest possible time
• Coordinating with upstream and downstream teams via emails/calls/IM to ensure on time and error free service delivery
• Creating Statement of Work (SOW) for defining activities, deliverables and timeline for every team member
• Establishing Standard Operating Procedure and to ensure that the quality standards are met at as per the Service Level Agreement
• Ensuring smooth flow of transactions in accordance with the procedures and agreed standards thereby adhering to quality standards
• Responsible for adding quality checks like FMEA, QIP on sub process to evaluate RPNs to help curb loop holes and defining preventive measures to help error free execution
• Conducting periodical process review meetings to evaluate the performance and offered suggestions for betterment

Oct 2008 – Oct 2010 · 2 yrs

• Involved in working with various teams for web page development, Pricing analytics, Rebates, Promotions and search optimization
• Interfaced with clients on a regular basis to understand their requirements and identified solutions
• Implemented client requested changes, on their e-Commerce websites using special tools provided by them
• Configured hardware products and provided troubleshooting support to the clients
• Tracked frequently reported problems, identified root cause and deployed process control and preventive measures to curb them
• Maintained clients' website during its testing & Beta stage, recommended measures to enhance efficiency and suggested changes in the content
• Consolidated MIS reports for EOL products / SKUs default, using SQL & MS Excel and submitted the same to clients & higher officials on a regular basis

Oct 2006 – Oct 2008 · 2 yrs

• Involved on testing the new functionalities based on test cases for one of largest e-commerce client
• Identified bugs, issues and coordinated with development team in fixing them
• Maintained Crawler reports, End of Life & Launch reports for the Products
• Performed configuration testing on different browser like Netscape 6.0/7.0, IE 4.0/5.0, and Firefox 3.2 on different platforms like Windows 95/98/NT/2000.