Feb 2024 – Aug 2025 · 1 yr 6 mos · Bengaluru, Karnataka, India · On-site

• Led product charter (strategy & execution) for motor insurance business, increasing funnel conversions by 52%
• Improved policy renewal rates by 35% YoY by revamping the renewal journey for users.
• Expanded insurance offerings in the catalogue for the users by 20% through more insurer integrations.
• Reduced fraudulent policy bookings by 70% by implementing fraud detection algorithms.
• Defined and evangelised motor insurance vision, aligning a cross-functional team of 25+ across product, engineering, growth, and operations to drive roadmap execution.

Oct 2021 – Feb 2024 · 2 yrs 4 mos · Remote

• Monetisation Charter:
• Co-owned Monetisation charter for Paytm Money, driving a 30% revenue increase through subscription and brokerage fee initiatives.
• Designed and executed A/B experiments to optimise and implement the most effective subscription model.
• Developed tailored brokerage plans for different user personas, boosting engagement by 12% and M3 retention by 7%.
• Payments Charter:
• Owned the MF and NPS Payments charter for Paytm Money, achieving a ~4% points increase in payment success rate through multiple initiatives and optimisations.
• Led a highly complex integration and migration to a leading Indian financial exchange to comply with SEBI regulations, ensuring zero business disruption.
• Built the e-mandate auto-pay system from scratch and scaled to 50K users within the first 3 months of launch.
• Reduced P95 TAT for payment issue resolution from 5 days to under 2 days.

Mar 2021 – Oct 2021 · 7 mos · Gurugram, Haryana, India

• Launched Buy Now Pay Later (BNPL) for existing customers, reaching ~20k users in 2 months.
• Expanded BNPL adoption on mobile web, boosting reach to 20% additional user base.
• Ran A/B tests on acquisition channels, identifying high-performing campaigns that improved click-to-activation rates by 20%.
• Developed referral and incentive programs, contributing to a 30% increase in organic user growth.

May 2019 – Mar 2021 · 1 yr 10 mos · Bengaluru

• Worked on initiatives for mutual fund & insurance products for the Wealth app, driving user growth & engagement
• Launched FisBiz, a mobile app for the field sales team, enabling efficient customer onboarding & management.
• Created detailed product specifications and led wireframe development, enhancing feature clarity and execution.
• Collaborated cross-functionally with Engineering, UI/UX, Sales, Customer Support, & Marketing to align with product OKRs.
• Conducted data analysis using SQL, deriving insights to optimise product performance & inform strategic decisions

Apr 2018 – May 2018 · 1 mo · Noida, Uttar Pradesh, India

• Designed ‘Digital Marketing Strategy’ and actively promoted the brand on various social media platforms
• Formulated & implemented strategy on promotion on Quora increasing upvotes by 100% and followers by 60%
• Mapped entire on-boarding process to identify pain points and worked on the same to enhance user experience
• Engaged in Marketing Research( primary and secondary) to identify user demand for content
• Successfully recommended a course on GST with enrollment for 24 students in their first offline batch

Mar 2016 – May 2017 · 1 yr 2 mos · Pune Area, India

• SPOC for application for a top German Insurance Company which generates revenue of around 3000000 Euros
• Identified regression suites for test case preparation, saving around 90,000 Euros in each quarter
• Mapped business & functional requirements using traceability matrix, ensuring 100% coverage
• Increased productivity by 22% by reducing the number of hours involved in per cycle of testing

Jul 2015 – Feb 2016 · 7 mos · Delhi Area, India

• Promoted the institute by employing digital marketing techniques like SEO, Back Linking & Web Content
• Built Brand Equity & increased Brand Recall with various colleges by conducting engagement activities
• Revamped the entire on boarding process flow for new joining students to increase operational efficiency
• Instituted an adaptive computer based aptitude test; used as input to designing customized preparation content