Dec 2016 – Aug 2017 · 8 mos · Gautam Buddha Nagar, Uttar Pradesh, India

Sep 2014 – Sep 2016 · 2 yrs

• Develop and manage flawless system implementation of experiential activation program needs for brands in India and south-west asia to deliver the required business objectives (volume, preference, leadership image, etc.) These activations encompass ideation and execution on sampling; promotions; asset and celebrity activations and management; brand and content experiences; college activations; and grassroots programs, sports and entertainment marketing.
• Some of the projects and associations that I have led in my role are as below:
• Coke Studio on television and on-ground
• Celebrity and brand asset management across the portfolio
• Coca-Cola Cup Football Tournament
• Copa Coca-Cola India Edition (camp at HEC paris with the PSG team)
• International Premier Tennis League
• Thums Up Thunder Challenge
• Sprite All India Sampling Act
• Launch planning for Aquarius
• Coke Zero India launch

Oct 2011 – Dec 2014 · 3 yrs 2 mos

• # Key brand and communication metrics on Coca-Cola and Maaza are at an all-time high: Brand Coca-Cola growing at 35% YTD. Brand preference amongst teens at an all time high.Maaza gains further from a 62% preference to almost 65% and remains at double the share to its nearest competitor.
• # Initiated direct to talent model; introduced best practices and class leading technology usage for creating content across media.
• # Coke Social is now recognized globally as class leading always on content. Helping people share happiness on occasions that are relevant and topical. (Facebook studio awards worldwide shortlist)
• # Small World Machine project: led the entire project from the India team.(in total 9 cannes)
• Winner "best in class" for worldwide marketing excellence award- globally.
• # Worldwide marketing excellence awards for brand Maaza, for excellence in marketing and strategy, a 2012 finalist for the campaign “Har Mausam Aam”.
• # Coca-Cola India broke into top ten marketers at the advertising effectiveness awards and also the creative awards. First ever.
• # Silver Effie at APAC level for "battle of teen philosophies" business case- brand Coca-Cola.
• # Gold Effie in 2013. Silver Effie in 2013. Bronze Effie for Coca-Cola in 2012, 2013, 2014 & 2015. Shortlisted year on year for APAC Effies. (brand communication campaigns)
• # Brand Equity most trusted brand overall and beverage category (Coca-Cola and Maaza). Many nominations and wins at other international awards.
• # Marketeer of the year and one of the top 10 buzziest brands (Pitch magazine and Agencyfaqs)
• # Appies 2014 Gold for coke and meals campaign: adding fizz to the India family mealtime.
• # Spikes Creative Award 2014 winner, brand Coca-Cola- advertiser of the year. Award recognizes those brands who have distinguished themselves through the quality of their campaigns and innovative marketing; in other words, brands that are not afraid to embrace new ideas.

Dec 2009 – Oct 2011 · 1 yr 10 mos · Gurgaon, India

• # Set up operations and base, with the Managing Director, for Tag Worldwide in India.
• # Led the end to end launch of the commercial and retail brand ‘EXPLORE’ for the new Terminal 3 at the Indira Gandhi International Airport, New Delhi.
• # Led the team to win the brand and marketing communications business of GMR- DIAL, Times OOH, Lakmé Levers, Blackberry apparel and Sobieski Vodka. (business worth over 10 crores)
• # Youngest member to be nominated by the Managing Director for the Tag India Management Committee. Representative and core member of Tag India for the joint venture between Tag India and THEY- a Dutch advertising and communications agency.

Oct 2008 – Nov 2009 · 1 yr 1 mo · Gurgaon, India

• # Largest telecom player in the country: Led the team to ensure effective relationship, be the driver and the single point of contact for the assigned businesses, through operational/strategic leadership and understanding of the brand.
• # Led the team at Rediffusion Y&R for the Effie award winning campaigns- featuring leading Bollywood celebrities R. Madhavan and Vidya Balan. (celebrity and brand asset management)
• # Initiated key on ground project execution across segments: VAS/Mobility and circles, apart from advertising campaign management

Jul 2006 – Oct 2008 · 2 yrs 3 mos · Gurgaon, India

• # Led the launch communication and on-ground activation for Fever 104 FM in Delhi, Mumbai, Bangalore and Kolkata. (winner of the ‘Best station- launch category’ at the Radio Forum Awards)
• # Bronze Effie for Maruti Suzuki Alto launch campaign (integrated category)
• # Maruti Suzuki Omni achieved the highest ever sales figures since its launch in the country.

Nov 2004 – Feb 2006 · 1 yr 3 mos · Pune Area, India

• # Scripting, ideation of on-air promos, programmes and interviews with famous Pune based personalities and celebrities. Consumer and market research on the radio listening audience of Pune with special focus on students.
• # Real Media solutions is a Pune based media solution provider that deals with corporate films, media/brand planning and market research. Worked as a research and brand associate for the organisation.