Juhi Singh — CEO

Premium beauty and digital commerce leader with 15 years building and scaling premium skincare, haircare, fashion and lifestyle brands across India, SEA/APAC, MENA/GCC and North America. I lead large omnichannel businesses across D2C, marketplaces and global e-commerce, and build integrated growth systems where commercial strategy, brand, digital, supply chain and customer economics move in one rhythm to deliver profitable, compounding scale. As a commercial operator, I focus on pricing strategy, category mix optimisation, contribution margin expansion, CAC-to-LTV fundamentals and disciplined financial governance. I build systems where topline momentum translates with positive bottomline impact, predictable unit economics and long-term value creation. As a brand and marketing leader, I craft premium and clinic-grade identity systems, modern storytelling, creator ecosystems and high-velocity content engines that convert aspiration into revenue and pricing power. My work spans brand architecture, CRM personalisation, performance strategy and omnichannel experience design. As a growth leader, I scale D2C engines, build retention systems, design high-intent journeys and accelerate marketplace performance across Amazon, Flipkart, Nykaa, Myntra, Noon, Daraz, Lazada and Qcom multicounty (Blinkit, Swiggy Instamart, Zepto, Talabat, Hungerstation, etc). I’ve led high-performing cross-functional teams of 50+ across brand, digital, CRM, growth, product and analytics. My career spans global D2C and marketplace leadership at Marico (Kaya, Just Herbs, international e-commerce) → digital ecosystem and acquisition scale at Jio Prime → category creation, lifestyle expansion and loyalty at Myntra → and consumer insights foundations at IMRB/Ipsos. This gives me a full-stack leadership arc from insight to identity to growth architecture to P&L. Signature impact: • D2C scaled 5× and marketplaces 3× across Kaya & Just Herbs • Contribution margin up 4–8 pts through pricing, COGS and promo governance • CAC payback shortened from about 8 months to 3–4 months • Repeat uplift of 22% and CLV growth of 25% via CRM, replenishment and subscriptions • Inventory turns up 22–30%; stockouts reduced from 40% to under 5%; returns down ~10% • Clinic-to-D2C engine delivering 27–30% CVR lift; AOV rising from 700 to 1,800+ • AI-led NPD cycles reduced from 26–28 weeks to 6–8 weeks My experience spans beauty, lifestyle, fashion, Ayurveda, digital transformation and global ecommerce. I build systems, protect brand equity, empower teams and deliver predictable commercial outcomes at scale.

Stackforce AI infers this person is a B2C E-commerce and Digital Marketing leader with extensive experience in growth strategies.

Location: Mumbai, Maharashtra, India

Experience: 15 yrs 5 mos

Skills

E-commerce
Digital Strategy
Crm
Digital Marketing Analytics
Strategic Thinking
Digital Technology
Digital Marketing
Growth Strategies
Brand Development
Growth Marketing
Business Development
Marketing Strategy
Market Intelligence
Customer Engagement
Business Strategy

Career Highlights

Scaled D2C business 5× and marketplaces 3×.
Achieved 4–8 pts contribution margin uplift.
Shortened CAC payback from 8 months to 3–4 months.

Work Experience

Marico Limited

Head of Global Digital Center of Excellence (CoE) (3 yrs 9 mos)

Global Head of Digital I D2C premium consumer brands I E-commerce Transformation (7 yrs 5 mos)

Digital evangelist & transformation strategist (Part of CEO & MD's office team) (2 yrs 2 mos)

JioMart Digital

Deputy General Manager Marketing - Commerce division (8 mos)

Myntra

Deputy Marketing Director (1 yr 9 mos)

Markelytics Solutions

Associate Director & India business head (9 mos)

EduWiz

Founding member /Head of marketing (1 yr 5 mos)

IMRB International

Insights Director – Account lead(Telecom, Manufacturing & Retail) (6 mos)

Associate Insights Manager (1 yr 4 mos)

Ipsos Research Pvt. Ltd.

Senior Insights manager (1 yr 7 mos)

Education

at Indian Institute of Management, Lucknow

PGDM at IFMR Graduate School of Business - Krea University

B. Sc. at University of Lucknow

PCB Science at DAV Schools Network

Juhi Singh

CEO

Mumbai, Maharashtra, India15 yrs 5 mos experience

Most Likely To SwitchAI Enabled

Key Highlights

Scaled D2C business 5× and marketplaces 3×.
Achieved 4–8 pts contribution margin uplift.
Shortened CAC payback from 8 months to 3–4 months.

Stackforce AI infers this person is a B2C E-commerce and Digital Marketing leader with extensive experience in growth strategies.

Contact

Skills

Core Skills

E-commerceDigital StrategyCrmDigital Marketing AnalyticsStrategic ThinkingDigital TechnologyDigital MarketingGrowth StrategiesBrand DevelopmentGrowth MarketingBusiness DevelopmentMarketing StrategyMarket IntelligenceCustomer EngagementBusiness StrategyData Analysis

Other Skills

AI for MarketingActivationsAnalytical SkillsAttention to DetailBelow the Line AdvertisingChatGPTConsumer journey mappingCross-functional Team LeadershipDigital ActivationDigital TransformationDigital commerceDigital media strategyEmerging TrendsKey Performance IndicatorsLaunching New Brands

About

Experience

15 yrs 5 mos

Total Experience

1 yr 11 mos

Average Tenure

7 yrs 5 mos

Current Experience

Marico limited

3 roles

Head of Global Digital Center of Excellence (CoE)

Apr 2021 – Jan 2025 · 3 yrs 9 mos

Digital Marketing AnalyticsStrategic ThinkingDigital TechnologyCross-functional Team LeadershipDigital media strategyE-commerce+10

Global Head of Digital I D2C premium consumer brands I E-commerce Transformation

Promoted

Jan 2019 – Present · 7 yrs 5 mos

Overview:
Leading omnichannel P&L and digital brand transformation across Kaya, Just Herbs and Marico’s international ecommerce portfolio. Build integrated growth engines where brand, product, digital, supply chain, marketplaces and customer economics work as one system to deliver profitable, compounding scale.
Key Achievements
Scaled omnichannel business across D2C, marketplaces and clinic commerce through unified brand, digital and category strategy.
Achieved 5× D2C scale with CAC reduced by half and payback tightened to under four months.
Delivered 4–8 pts contribution margin uplift via pricing, COGS levers, JBP renegotiation and promo discipline.
Drove 3× marketplace growth across Amazon Global, Nykaa, Myntra, Noon, Lazada & Qcom through assortment, co-funding and content excellence.
Secured major co-funding pools and commission efficiencies, improving marketplace contribution double digits.
Built clinic → D2C engine (CTWA, derma advisory, cart recovery, TAT optimisation) unlocking 27–30% CVR lift.
Raised AOV from entry-level to premium and improved repeat by 22% through CRM, segmentation and replenishment loops.
Strengthened operations: stockouts cut to <5%, inventory turns up 22–30%, dead stock reduced 20%.
Compressed NPD cycles to 6–8 weeks using AI-led trend mapping and rapid prototyping.
Built the Global Digital COE & in-house studio, driving 40% engagement uplift and major cost efficiencies.
Led digital diligence for D2C acquisitions including synergy sizing and integration modelling.
Scope:
Lead a 50-member cross-functional organisation across Brand, Digital, CRM, Product, Growth, CX & Analytics
Drive large-scale brand, growth and digital mandates across India and international markets

E-commercePerformance MarketingDigital ActivationDigital TechnologySupplier Relationship ManagementStrategic Thinking+17

Digital evangelist & transformation strategist (Part of CEO & MD's office team)

Jan 2019 – Mar 2021 · 2 yrs 2 mos

Strategic ThinkingDigital TechnologyCross-functional Team LeadershipPerformance MarketingMarketing AnalyticsWeb Analytics+3

Jiomart digital

Deputy General Manager Marketing - Commerce division

May 2018 – Jan 2019 · 8 mos · Mumbai Area, India

Built the growth marketing and digital ecosystem for Jio Prime, shaping the early consumer experience of India’s largest telecom-led digital platform and subscription program.
Key Achievements
Designed and scaled the acquisition + retention engine that onboarded 5M+ users in 6 months, making Jio Prime one of India’s fastest-growing digital subscription communities
Created Jio Prime Black, a premium loyalty layer combining high-value user experiences, cross-category benefits, and commerce tie-ups to drive deeper engagement
Established a unified consumer lifecycle framework by integrating digital, product and retail channels—strengthening brand trust and repeat activation
Built the foundation of Jio’s consumer data strategy, enabling segmentation, retention triggers, and early predictive analytics for high-churn cohorts
Improved retention +15% through CRM-led nudges, lifecycle design and contextual re-engagement
Scope: Mass-market scale with premium design principles; cross-functional collaboration between digital, product, retail and loyalty teams to architect high-volume yet high-emotion user journeys.

Strategic ThinkingDigital TechnologyCross-functional Team LeadershipDigital media strategyDigital marketingE-commerce+14

Myntra

Deputy Marketing Director

Aug 2016 – May 2018 · 1 yr 9 mos · Bengaluru Area, India

Led the launch, brand building and scale-up of emerging premium categories like Beauty, Premium Sneakers, Home, Fine Jewellery and Luxe strengthening Myntra’s position as India’s leading destination for fashion and lifestyle.
Key Achievements
Delivered 350%+ YoY growth across new categories through data-led assortment planning, premium brand onboarding and performance-driven marketing
Co-created Myntra Insider, the platform’s flagship loyalty + personalization ecosystem, driving +30% repeat and +35% ROAS uplift via gamification, tiering and high-frequency engagement loops
Elevated category desirability by pioneering influencer- and creator-led storytelling, boosting awareness and conversion among Gen Z & millennial shoppers
Partnered with product, design and analytics teams to embed insights into campaign orchestration, enabling agile, experiment-heavy growth across the consumer journey
Built a high-performance team combining creativity, analytics and operational execution to sustainably scale new verticals with positive EBITDA impact
Scope: High-growth category entrepreneurship blended with premium brand-building shaping differentiated experiences that deepened platform stickiness and monetized emerging lifestyle trends.

Strategic ThinkingDigital TechnologyCross-functional Team LeadershipE-commerceGrowth StrategiesPerformance Marketing+15

Markelytics solutions

Associate Director & India business head

Oct 2015 – Jul 2016 · 9 mos · Mumbai Area, India

Led the India P&L and eCommerce analytics division, partnering with Amazon, Flipkart, Myntra, BigBasket and other digital-first brands. This role built the analytical, commercial and team leadership foundation that shaped my later success in D2C, marketplaces and digital P&L ownership.
Key Impact Highlights
Doubled business revenue YoY, expanding wallet share with top eCommerce clients through consultative, insight-led engagement
Built and led a 15-member cross-functional analytics team, blending data science, category intelligence and client strategy; sustained 95%+ client satisfaction and multi-year retention
Designed RFM, cohort, and share-of-wallet frameworks, strengthening retention, category penetration and growth planning for India’s largest online retailers
Introduced digital research automation, improving project turnaround by 40% and unlocking higher-quality, faster decision cycles for clients
Scaled India operations to align with global delivery models, enabling margin expansion, operational consistency and entry into new APAC accounts
Scope: A formative leadership mandate that anchored my shift into eCommerce, digital growth strategy, customer analytics and high-performance team building capabilities that became the backbone of my later marketplace, D2C and omnichannel P&L roles.

Digital Marketing AnalyticsDigital TechnologyCross-functional Team LeadershipMarketing AnalyticsGrowth MarketingAttention to Detail+5

Eduwiz

Founding member /Head of marketing

Apr 2014 – Sep 2015 · 1 yr 5 mos · Mumbai Area, India

Co-founded EduWiz, an early EdTech venture focused on digitising classroom learning and bringing adaptive, personalised education to schools and students across India.
Key Impact Highlights
Built the business from zero to 5,000+ paid users in the first year using organic acquisition loops, educator networks and referral-driven community growth
Designed the go-to-market and product marketing strategy, embedding user insights into content, pricing, onboarding and retention journeys
Reduced CAC by 50% through experimentation-led campaigns, micro-segmentation and community-based engagement with teachers and parents
Partnered closely with tech and curriculum teams to align learning outcomes with product experience, improving relevance, stickiness and renewal rates
Built early B2B2C partnerships with schools and educators, laying the foundation for a scalable institutional pipeline
Scope: A formative entrepreneurial chapter that strengthened my ability to build from zero, unite product + growth + consumer psychology, and create systems that scale foundations that underpin my leadership style in digital commerce, D2C engines, and brand-growth mandates today.

Marketing StrategyDigital TechnologyCross-functional Team LeadershipDigital media strategyDigital marketingGrowth Strategies+11

Imrb international

2 roles

Insights Director – Account lead(Telecom, Manufacturing & Retail)

Promoted

Jun 2013 – Dec 2013 · 6 mos · Mumbai Area, India

Led end-to-end consumer insight programs for major telecom, FMCG, retail and manufacturing brands—transforming multi-source data into market-winning GTM, brand and product strategies.
Key Impact Highlights
Delivered large-scale segmentation, U&A, need-gap and loyalty programs shaping client GTM, brand positioning and media strategy in competitive categories
Enabled +15% market share uplift for key clients by deploying sharper targeting frameworks, demand mapping and differentiated value propositions
Led, coached and scaled an 8-member analytics & insights team, improving delivery timelines by 20% through methodology standardisation
Presented flagship segmentation and behavioural studies at CXO forums and national conferences, recognised for innovative insight frameworks and data storytelling
Partnered with marketing, digital, product & sales teams to embed insights into campaign planning and product roadmaps—driving measurable commercial outcomes
Scope: This role cemented my foundation in consumer psychology, analytical rigour and cross-functional influence, which continue to anchor my leadership in brand building, growth strategy and digital commerce.

Marketing StrategyCross-functional Team LeadershipMarket IntelligenceCustomer EngagementProject ManagementPresentations+4

Associate Insights Manager

Feb 2010 – Jun 2011 · 1 yr 4 mos · Bengaluru Area, India

Managed end-to-end consumer research programs for leading telecom, retail and manufacturing clients translating quantitative + qualitative insights into actionable brand, innovation and marketing strategy.
Key Impact Highlights
Delivered U&A, segmentation and loyalty studies that directly shaped client GTM and product innovation roadmaps
Generated insights driving ~15% uplift in brand preference and ROI, through improved product-market fit and audience targeting
Blended quant + qual methodologies to deliver holistic consumer intelligence and high-accuracy strategic recommendations
Advised senior client stakeholders, translating complex datasets into board-ready strategic narratives
Introduced standardised reporting processes, improving turnaround time by 20% and elevating insight quality
Scope: This early role established my foundations in data synthesis, insight storytelling and client influence, forming the analytical backbone of my later P&L, D2C and marketplace leadership career.

Cross-functional Team LeadershipMarket IntelligenceCustomer EngagementProject ManagementPresentationsAttention to Detail+4

Ipsos research pvt. ltd.

Senior Insights manager

Jun 2011 – Jan 2013 · 1 yr 7 mos · Mumbai Area, India

Led insight-driven brand and growth strategy engagements across FMCG, retail and telecom—translating behavioural data into actionable GTM direction, category plans and innovation blueprints.
Key Impact Highlights
Grew the client portfolio 30% YoY, securing multi-sector partnerships and accelerating overall business growth by ~20%
Delivered pricing, value-proposition and product optimisation frameworks improving campaign ROI by ~10% via sharper targeting & positioning
Recognised as one of the youngest national conference speakers, presenting pioneering segmentation and consumer behaviour models
Embedded insights into GTM, media and product strategy—boosting campaign conversion by +15%
Mentored and upskilled a 3-member analyst team, improving analytical output and delivery efficiency by +25%
Scope: This chapter strengthened my core capability in insight-to-strategy translation and cross-functional influence core ingredients in my later success as a growth, brand and digital commerce leader.