Ragini Raj

Associate Consultant

Germany1 yr 9 mos experience

Key Highlights

Led strategic roadmaps for health-tech clients.
Developed pricing intelligence reports influencing leadership decisions.
Produced engaging B2B SaaS content driving inbound leads.

Stackforce AI infers this person is a B2B SaaS marketing and strategy specialist with strong analytical skills.

Contact

Skills

Core Skills

Product ManagementBusiness AnalysisGo-to-market StrategyMarket ResearchPricing AnalysisProject ManagementProduct MarketingDigital StrategyContent MarketingSeo CopywritingMarketing Strategy

Other Skills

AdvertisingAnalytical SkillsAzure DatabricksAzure DevOps ServicesB2B SaaS WritingBenchmarkingChange ManagementClient CommunicationCommunicationCompetitive AnalysisCompetitive IntelligenceContent CurationContent-ManagementCritical ThinkingEditing

Experience

Henkel

2 roles

Intern - Market Strategy & Integrated Steering

Mar 2025 – Aug 2025 · 5 mos · Düsseldorf, North Rhine-Westphalia, Germany · On-site

Supported the operating model and KPI framework for executive steering alignment at Henkel Adhesives.
Led the end-to-end scaling of a sales reporting product and coordinated user acceptance testing with stakeholders.
Consolidated reporting across various tools, producing clear user documentation and guides to enhance usability.
Collaborated with IT and Finance to improve data quality and governance practices.
Translated stakeholder needs into actionable backlog items and planned releases.
Built persona maps and enablement materials to drive user adoption.

Product ManagementBusiness AnalysisStakeholder ManagementChange ManagementAzure DevOps ServicesMicrosoft Excel+1

Intern - Strategic Marketing & Pricing

May 2024 – Aug 2024 · 3 mos · Düsseldorf, North Rhine-Westphalia, Germany

Developed monthly pricing intelligence reports using SQL and Databricks, influencing strategic decisions at the SBU leadership level.
Facilitated global pricing tool adoption by creating comprehensive documentation and interactive templates for cross-functional decision-making.
Resolved data inconsistencies across SAP-linked systems, enhancing the accuracy of monthly revenue reporting.
Highlighted value opportunities through segmentation-based price analyses and median price positioning checks.

Project ManagementPricing AnalysisSQLAzure DatabricksPricing StrategyBenchmarking+2

University of pittsburgh

Student Consultant - Strategy & GTM

Aug 2024 – Dec 2024 · 4 mos · Pittsburgh, Pennsylvania, United States · On-site

Led stakeholder discovery and conducted market intelligence for a U.S. health-tech client.
Interviewed insurers to identify innovation trends and marketing-automation gaps.
Developed a strategic roadmap using gap analysis and a Pugh matrix tailored to regulatory needs.
Presented a redesigned go-to-market strategy to senior leadership, emphasizing customer focus and compliance.

Go-to-Market StrategyMarket ResearchCompetitive IntelligenceMarket SegmentationClient CommunicationFit/Gap Analysis+6

Cloudeagle (yc w22)

Freelance Writer

Jan 2023 – Jun 2023 · 5 mos

Developed engaging B2B SaaS articles and case studies with actionable narratives tailored to target audiences.
Translated complex technical features into clear buyer benefits, aligning content with product marketing objectives.
Collaborated closely with product marketing to prioritize topics and maintain an organized content calendar.
Followed SEO guidelines and brand voice to enhance visibility and consistency across web and blog formats.

Digital StrategyProduct MarketingB2B SaaS WritingThought LeadershipSEO CopywritingContent Marketing

Pepper content

Freelance Writer

Sep 2022 – Jun 2023 · 9 mos

Produced engaging long- and short-form content for blogs, landing pages, and social media posts.
Edited manuscripts for accuracy, consistency, and audience engagement, ensuring high editorial standards.
Collaborated with clients, editors, and subject experts to refine content through multiple feedback rounds.
Adapted tone and messaging to align with diverse industries and brand guidelines while meeting tight deadlines.

SEO CopywritingClient CommunicationEditing & ProofreadingContent MarketingDigital Strategy

Verak (now, part of insurancedekho)

Content Marketer

Jul 2021 – Apr 2023 · 1 yr 9 mos · Mumbai, Maharashtra, India

Owned the demand engine across content, SEO, and paid channels to drive qualified inbound leads.
Planned and executed search and social ad campaigns, managing budgets and audience targeting.
Led keyword research and developed a content roadmap to enhance discoverability and engagement.
Collaborated with Sales to define ideal customer profiles and streamline lead handoff processes.
Built landing pages and lifecycle journeys; optimized CTAs and forms for conversion quality.
Standardized brand voice across web, email, and partner channels for consistency.
Set up marketing analytics and reporting cadences; translated insights into test plans.
Maintained the editorial calendar with Product and Sales to align launches and themes.