Shireen Sultana

Co-Founder

Hyderabad, Telangana, India20 yrs 4 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Two decades of experience in marketing and sales.
Expert in building organizations that serve and evolve.
Strong foundation in data-driven decision making.

Stackforce AI infers this person is a Marketing and Sales Leader with expertise in B2B and B2C sectors.

Contact

sultanashireen@gmail.com LinkedIn

Skills

Core Skills

LeadershipStrategy ImplementationSales & MarketingStrategic Planning

Other Skills

Building Organizational CapabilityBusinessBusiness PlanningCommunicationCross-functional Team LeadershipDecision-MakingKey Account ManagementManagementMarketingNegotiationP&L ManagementProduct DevelopmentRelationship ManagementRetailSales Management

About

With two decades of experience across marketing, sales, and strategy, I’ve come to believe that the most powerful ideas are often the simplest ones—grounded in clarity, human insight, and purpose. I’ve worked with both B2B and B2C organizations across industries, leading high-impact functions in customer marketing, trade marketing, channel sales, key account management, and retail. My foundation in business analysis and data-driven decision making allows me to balance creative intuition with measurable outcomes. Over the years, I’ve collaborated closely with senior leadership teams to navigate complex business challenges—whether launching new customer engagement programs, revitalizing go-to-market strategies, or building cross-functional alignment across global teams. What drives me- building organizations and brands that don’t just sell, but serve. That don't just grow, but evolve—with people, purpose, and performance in sync. Today, my focus spans: - Marketing leadership - Entrepreneurship & brand building - Women in leadership - Early childhood care and development - The intersection of neuroscience and learning If you’re building something meaningful at the intersection of marketing, learning, and technology—I’d love to connect. Let’s create something that moves people forward.

Experience

Klay preschool and daycare

Senior Vice President Marketing

May 2024 – Aug 2025 · 1 yr 3 mos · Bengaluru, Karnataka, India · On-site

White cloud brands

2 roles

Partner

Oct 2019 – Present · 6 yrs 5 mos · Greater Hyderabad Area

Strategy ImplementationLeadershipCommunicationSales & MarketingDecision-MakingP&L Management+3

Director

Nov 2013 – Oct 2019 · 5 yrs 11 mos · Greater Hyderabad Area

Strategy ImplementationLeadershipCommunicationSales & MarketingDecision-MakingP&L Management+3

Kinderpass

COO & Co-Founder

Apr 2019 – May 2024 · 5 yrs 1 mo · Greater Hyderabad Area

Strategy ImplementationLeadershipCommunicationSales & MarketingDecision-MakingP&L Management+3

Indian school of business

Associate Director, Marketing

Feb 2012 – May 2012 · 3 mos · Hyderabad Area, India

Strategy ImplementationLeadershipCommunicationSales & MarketingDecision-MakingBusiness+2

Aircel

Senior Manager - Marketing & Communications

Mar 2010 – Feb 2012 · 1 yr 11 mos

Strategy ImplementationLeadershipCommunicationSales & MarketingDecision-MakingBusiness+1

Mars international india pvt. ltd.

Manager - National Accounts & Customer Marketing (Chocolates)

Feb 2008 – Jun 2009 · 1 yr 4 mos

Have handled multiple roles through a 3-year stint spanning both the chocolate and pet care divisions, including sales and marketing responsibilities, eventually leading up to the creation of a new role to help bridge and synergize the sales and marketing functions.
Led trade and retail support for pan-India brand-related initiatives and in-market, point-of-purchase needs for chocolate brands such as Snickers, Mars, Galaxy and others. Also customized promotion plans for key accounts, supported Marketing with on-ground activation, and organized trade promotions for existing and new products. Established basic MIS systems and reporting structure (including competitor intelligence), and set up the process for periodic sales data capturing and analysis.
Also managed large national (non-Mumbai based) accounts of the pet care division (Pedigree and Whiskas), formulating and negotiating terms of trade, drawing up and implementing joint business planning process with select key accounts, developing consumer and shopper insights, and ultimately, improving market share.
Previously worked on business development for the pet care division, involving sales engineering and development at the national level, and setting up of sales reporting systems to capture and analyze data. Also led sales for the state of Andhra Pradesh, handling key accounts such as Metro AG, RPG Retail, Future Group, and others.

Strategy ImplementationCommunicationSales & MarketingDecision-MakingBusinessStrategic Planning

Mars

2 roles

Business Development Manager (Petcare)

May 2007 – Feb 2008 · 9 mos

Strategy ImplementationCommunicationSales & MarketingDecision-MakingBusinessStrategic Planning

Area Sales Manager

Apr 2006 – May 2007 · 1 yr 1 mo

Strategy ImplementationCommunicationSales & MarketingDecision-MakingBusinessStrategic Planning

Coats india pvt. ltd

Branch Head

May 2003 – Mar 2006 · 2 yrs 10 mos

Independent responsibility for the competitive Western Uttar Pradesh territory, with the presence of several large customers (export houses). Handled an annual turnover >INR 120 mn. Also undertook responsibilities of branch management, including sales and ledger management, warehousing, inventory and logistics management, people hiring, and training and development. Was part of the All-India Specialist Team for the launch of new product – Opti India – involving interaction with international retail chains such as Marks & Spencer, Reebok, Target, Next and others. Also devised a CFA (Carrying and Forwarding Agent) evaluation model (during training period), leading to better performance measurement and management of the CFAs.

CommunicationSales & MarketingBusinessStrategic Planning