Shravan Thorvey

Product Marketing Manager

Chennai, Tamil Nadu, India10 yrs 3 mos experience

Highly Stable

Key Highlights

9+ years of experience in product marketing and demand generation.
Proven track record in executing successful marketing strategies.
Strong focus on aligning marketing with product and revenue.

Stackforce AI infers this person is a SaaS Product Marketing Specialist with expertise in demand generation and customer advocacy.

Contact

Skills

Core Skills

Product MarketingDemand Generation

Other Skills

Automotive PartsBrand ManagementBusiness-to-Business (B2B)C++Channel MarketingCommunicationContent WritingCustomer Advocacy ProgramCustomer Feedback AnalysisDirect SalesEngineering DrawingsGo-to-Market PlanningHTMLLeadershipManagement

About

Over the past 9+ years at Zoho, I’ve been at the intersection of product, content, and brand—translating complex SaaS value props into narratives that resonate. From building inbound engines to shaping product messaging and championing customer voices, I thrive on turning "features" into competitive moats. I focus on high-leverage marketing—demand generation, positioning, thought leadership, and partnerships that move the needle. I’m hands-on with content (still love writing), strategic with brand, and deeply curious about how marketing can align better with product and revenue. Proud member of the Indian Staffing Federation, American Staffing Association, and the Staffing Industry Analysts.

Experience

Zoho

3 roles

Product Marketing Manager

Dec 2024 – Present · 1 yr 3 mos

Product Marketer

Promoted

Jun 2017 – Dec 2024 · 7 yrs 6 mos

Analyzed customer feedback through surveys, customer meet-ups, and social media monitoring, resulting in the implementation of product improvements that led to a significant decrease in support tickets.
Developed and executed a customer advocacy program resulting in a notable increase in positive reviews on industry websites.
Evangelising Zoho Recruit to experts on the boards of the Indian Staffing Federation, Staffing Industry Analysts, and the American Staffing Association.
Developing a comprehensive go-to-market plan for a complete staffing platform.
Executed a comprehensive channel marketing plan resulting in an increase in channel partner engagement and a 20% YOY increase in revenue from those partnerships.

Customer Feedback AnalysisCustomer Advocacy ProgramGo-to-Market PlanningChannel MarketingProduct MarketingDemand Generation