Oct 2019 – Apr 2022 · 2 yrs 6 mos · Gurgaon, Haryana, India

• marketing, product, media, strategy consulting to early & seed stage start ups and SMEs. Was also consultant branch head to Rediffusion Delhi in 2021-22 for 6 months

Jun 2017 – Mar 2019 · 1 yr 9 mos · Delhi NCR

• Head Biz Unit Marketing for Tecno offline & Infinix online smartphone Brands. helped set up the internal teams, the marketing structure, the KPIs, the external agencies hire and the inroads into ecommerce (flipcart)

Jan 2016 – Mar 2017 · 1 yr 2 mos

• Ecom marketing biz lead -2016 for all of samsung ( smartphone+ consumer electronics)
• HHP GTM biz lead -2015 (all smartphones , media, ATL & BTL )
• Flagship & premium smartphone marcom lead: 2012-2014
• HHP marcom, media & activation head : 2008- 2011

Feb 2015 – Dec 2015 · 10 mos

• Go-to-market /Launch SPOC for smartphones brand & product communication, media strategy, retail activations. Sync of all functional departments for impactful launches

Jan 2012 – Jan 2015 · 3 yrs

• Galaxy S series, the Note series and the all metal A series ( all marketing activities for the premium segment)

May 2008 – Dec 2011 · 3 yrs 7 mos

• practically the head ATL for the brand relaunch in India..anchor and decision maker for countless campaigns each having an impact in dethroning nokia, and increasing value and volume share every single month .for those 3-4 years

Nov 2006 – May 2008 · 1 yr 6 mos

• Worked with the SPA group, the Gurgaon based Luxury Retail Vertical with exclusive national distribution / JV contracts with the following international luxury brands : Lladro, Christofle, Villeroy & Boch, Rosenthal & WMF.
• My role here entailed "spearheading the retail expansion (store opening) & Marketing/ PR activities for these brands as well as for the Indian franchisee partner (The SPA group )

Jun 2005 – Nov 2006 · 1 yr 5 mos

• Headed the client servicing function for Client McDonalds India CPRL (North) with a team of 5, at the Delhi branch of Burnett's India office,
• Entailed partnering McD to strategise & implement marketing action plans for the entire customer spectrum :from young adults, parents to kids,
• Also handled briefly MakeMyTrip ( Online Travel Portal ) Cocacola regional & the GMR group.

Jan 2004 – Jun 2005 · 1 yr 5 mos · New Delhi Area, India

• The Hutch experience at Ogilvy Advertising
• Was the circle launch specialist at Ogilvy! worked closely with circle CMOs.
• handling the 360 " communication, brand management & multitude market support activities for the 5 Northern India telecom circles ( Punjab, 07/04 , Rajastan 01/04, Haryana, UP-East 03/04 & UP-West 11/04 ) of the then Hutchisson Essar Now Vodafone.

Jan 2002 – Jan 2004 · 2 yrs

• Handled the Maruti business, among others
• (Maruti Alto being the key brand) Versa & Omni being others
• key campaign: 1st ever "Lets Go" campaign of Alto

Jan 2001 – Dec 2001 · 11 mos · New Delhi Area, India

• worked on the Retail solutions of Gillette india across its division.. Shave, Oral & Skincare

Jan 1999 – Jan 2001 · 2 yrs · New Delhi Area, India

• Clients : Tata motors Regional, Dhampure sugar, ABB, MTNL, Agilent Technologies, Humdard rooh afza

Jun 1998 – Jan 1999 · 7 mos · Kolkata Area, India

• Usha Martin Telecom Limited - Command cellphone service was client..