Vinayak Mehrotra

Associate Partner

Bengaluru, Karnataka, India12 yrs 9 mos experience

Key Highlights

  • Proven track record in scaling startups and driving revenue growth.
  • Expertise in strategic partnerships across multiple industries.
  • Strong leadership in building businesses from inception to success.
Stackforce AI infers this person is a SaaS and Food Tech expert with a strong focus on business growth and strategic partnerships.

Contact

Skills

Core Skills

Product Strategy & MarketingGrowth MarketingStrategic PartnershipsBusiness GrowthP&l ManagementBusiness DevelopmentGrowth StrategiesConsultingGo-to-market StrategyStrategic PlanningProject ManagementDigital Marketing

Other Skills

Account ManagementAnalysisB2B MarketingBrandingBusiness StrategyCRMCategory ManagementEd-techEnglishEntrepreneurshipGroup DevelopmentGroup ManagementInfluencer MarketingInterpersonalLead Generation

About

Business Partnerships and Strategy professional with 9+ years of experience in both Startup and Fortune 100 companies across industries. Proven ability in New Revenue Generation, Strategic Partnerships, General Management & Business Growth across India, UK & Europe. Currently Building India's fastest growing Quic commerce start-up Industry Experience : • Big Tech • Food Tech • Hospitality • Government & For-Profit • Ed Tech Expertise Includes : • Product Strategy & Marketing • CRM & Lead Gen Strategy • Creator Partnerships • Building Businesses from Zero to One • Gamification • Strategic Partnerships • Inbound & B2B Marketing • Supply & Demand Generation • New Revenue & User Growth

Experience

Zepto

Associate Director, Category

Nov 2024Present · 1 yr 4 mos · Bengaluru, Karnataka, India · On-site

  • Building Zepto Café

Rigi

Category & Growth

Jun 2023Oct 2024 · 1 yr 4 mos · Bengaluru, Karnataka, India

  • Rigi is a leading creator economy SaaS platform backed by Accel, Sequoia Capital, Elevation Capital, and Stellaris Venture Partners, enabling creators to monetize
  • Scaled 6 SaaS categories from 0→1, driving 50%+ user growth.
  • Delivered ₹8 Cr+ monthly GMV, exceeding ARR targets by 20%.
  • Achieved 35% MRR growth through upselling & premium features.
  • Expanded into 3 international markets, contributing 15% of revenue.
  • Launched product features that boosted revenue by 20% and reduced churn by 30%.
SaaSUser GrowthRevenue GenerationMarket ExpansionProduct Strategy & MarketingGrowth Marketing

Oyo uk

Advisory Consultant

Mar 2022Dec 2022 · 9 mos · London, England, United Kingdom · Remote

Unacademy

Senior Manager, Partnerships & Strategy

Jan 2022Jun 2023 · 1 yr 5 mos · Bengaluru, Karnataka, India · On-site

  • Graphy (by Unacademy) is a SaaS platform enabling creators to build and monetize digital products. I joined in a zero-to-one role with P&L ownership, leading strategy, partnerships, and product to scale the business globally.
  • Scaled Graphy from 0→1 with P&L ownership (~$9Mn GMV), working closely with the Founders.
  • Led a 15-member team driving strategy, partnerships, and product growth.
  • Forged 300+ creator & agency partnerships, launching 20+ new learning categories.
  • Drove 20% revenue growth and expanded globally into the US, UK & Africa.
P&L ManagementPartnershipsStrategyStrategic PartnershipsBusiness Growth

Oyo

3 roles

Head of Supply Strategy & Partnerships - UK & Europe

Aug 2020Dec 2021 · 1 yr 4 mos

  • 1. Business Growth & Strategy : I Led & Drove the acquisition and activation of new monthly business (New Hotel Partners) worth $2Mn annualized revenue for the UK and Europe Region. These supply partners are acquired from various channels with varying ROI's: Full-time Sales, Referral Networks, Freelancer Sales, Digital CRM, and Remote Lead Gen to name a few.
  • 2. CRM & Lead gen : Conceptualized & executed weekly CRM Campaigns, thereby contributing to 45% of the overall supply acquisition in the EU region through lead generation.
  • 3. People & Product Management : Led a team of 4 to define product strategy and roadmap for multiple tech products rollout in the UK market for hotel TV partners & enterprise businesses ~80% reduction in cumulative time-to-action across stakeholders
  • 4. P&L Management: Instrumental in setting up a new $15Mn revenue channel in the UK around enterprise partnerships, from scratch & scaling it in the region, thereby contributing directly to the country's P&L
  • 5. Partnership & Alliances: Led a team of 6 to forge new enterprise partnerships across industries (Govt, TMC's, SME's & Large Enterprises) delivering a 30% mom growth in revenue for the country.
Business GrowthCRMLead GenerationP&L ManagementStrategic Partnerships

Lead, Enterprise Partnerships - India

Promoted

Jan 2019Aug 2020 · 1 yr 7 mos

  • 1. Leading a team of 12, I was Instrumental in building a new ~ $1.5 Million (Revenue) Tech-Enabled channel from scratch within Healthcare leading a portfolio of large key enterprise accounts.
  • 2. Integrated with leading Healthcare Service providers in the country & formed a lean 12 member team to drive Sales, Business Development, Marketing & Strategy.
  • 3. Drove Off-Line Growth Strategy through rigorous planning, forecasting, and delegating the right targets to the team members
  • 4. Played a key role in forging strategic business partnerships with large Indian Hospital Chains (Apollo, Max Healthcare, Medanta), Key Telecom Players (Vodafone, Airtel), FMCG Brands (ITC, Britania)
  • Fortis etc). These partnerships contributed to an annualized revenue of $3Mn
  • 5. Handled the P&L of the Micromarket
PartnershipsP&L ManagementStrategic PartnershipsBusiness DevelopmentGrowth Strategies

Manager, Enterprise Partnerships - India

Jan 2018Dec 2018 · 11 mos

International innovation corps

Project Consultant, Department of Education - Government of Rajasthan

Feb 2018Nov 2018 · 9 mos

  • This Role was handled alongside full-time experience during vacant hours. Worked as a project consultant with IIC India Team*
  • Program based at the University of Chicago which sends top talent to work with government organizations to implement innovative solutions to important development problems.
  • 1. Designed & implemented a pioneering Ed-tech solution to place QR codes in school textbooks. This provides crucial reference material to 300,000 students, directly influencing their learning outcomes; project to be launched by the Chief Minister (https://diksha.gov.in/rj/)
  • 2. Led the conception & Execution of "Rajasthan Interface for School Educators", a teacher development portal serving 400,000 teachers.
  • 3. Additionally, spearheaded project management, trained government leaders & forged multiple partnerships for the portal.
  • 4. Designed a gamification strategy for the teaching learning portal, improving user retention by
  • 40%

Truecaller

Project Consultant, Truecaller

Apr 2017Dec 2017 · 8 mos · Gurgaon, Haryana, India

  • This Role was handled alongside full-time experience during vacant hours*
  • Worked with the India Leadership Team of Truecaller on a consulting project along side full time work experience.
  • 1. Strategized & executed B2B trade marketing strategies, garnering a 25% growth in brand
  • visibility
  • 2. Drove new alliances for truecaller partner authentication (SDK) within Education & Banking space
  • 3. Garnered 2x growth in visibility for the business by publishing & promoting client case studies
  • 4. Executed CRM strategies, delivering 15% growth in inbound leads for Truecaller Ads Business
  • 5. Partnered with prominent media events in the country to improve truecaller's visibility among
  • peers
Ed-techProject ManagementConsultingGo-to-Market Strategy

Zomato

Manager - Growth & Partnerships

Sep 2016Dec 2017 · 1 yr 3 mos · Gurgaon, India

  • 1. Spearheaded the launch of Zomato's new user growth products in the city namely - Online Ordering, Zomato Treats, Zomato Gold and garnered partnerships with brands for the same.
  • 2. Successfully launched and converted 30% of restaurant supply on the 'Exclusivity' Project, thereby locking supply for competition.
  • 3. Delivered a MOM growth rate of 10% for the time period & added 1000+ restaurants (600 were
  • Zomato exclusive) to the overall merchant base.
  • 4. Key responsibility was to grow Zomato's market share by adding new restaurant supply and by delivering growth for the existing supply.
  • 5. Acted as a business consultant to Key Enterprise Accounts, took an overall interest in their business and solved for their needs through Zomato's Product & Services.
  • 6. Increased % discounted orders from 29% to an all-time highest of 40% that in-turn increased
  • retention of new users by 1%
  • 7. Scaled up Zomato Treats (a subscription-based free dessert program on every order) to 4K restaurants leading to 30K subscriptions providing 5% incremental growth to the partner restaurants.
  • 8. Analyzed online traffic trends data to identify cross-sell opportunities for high revenue customers; grew ads-revenue by 300% and achieved 100% customer retention over 1 year.
B2B MarketingTrade MarketingConsultingGrowth Strategies

Ibm

Business Technology Analyst

Oct 2014Sep 2016 · 1 yr 11 mos · Gurgaon, India

  • 1. Handled Incident & Problem Management for IBM's Key Enterprise Accounts
  • 2. Formed, led, and drove ad-hoc Technical Recovery Teams to minimize business disruptions to
  • clients.
  • 3. Provided Internal technical leadership and advocated client needs to senior management as
  • needed
  • 4. Orchestrated Incident Recovery by driving Incident Bridges engaging multiple business units
  • 5. Cascaded Major Incident notifications and notified the business of any critical outages.
PartnershipsMarket AnalysisBusiness DevelopmentGrowth Strategies

Aiesec

3 roles

Vice President | Business Development & Strategy

Jan 2014Jan 2015 · 1 yr

  • This Role was handled alongside full-time Engineering Degree during vacant hours*
  • Leading 80 members, I was responsible for handling the Board of Advisors, Alumni Relations and Sales and Marketing for the local chapter of world’s largest youth-run organisation - AIESEC.
  • Key Job Role -
  • Strategic Planning
  • Research and Development
  • Day to Day Operational Management
  • Virtual and Physical Training
  • Team Management
  • Organisational Development
  • Product Marketing
  • Key Achievements :
  • 1. Generated revenue of INR 4+ Million for AIESEC in Delhi IIT’s events and projects uptill 2014.
  • 2. Initiated new brand Partnerships like Panasonic, Oxigen, Havells, Collegify, ITC, Truecaller, Bobble App
  • 3. Aspects taken care of- Conceptualization, Selling Technique, Packing of product, Marketing of Product, Market Analysis before selling, Promotions, Finance handling.
  • 4. Doubled the number of promoters for the organisation’s products by institutionalising a customer focussed culture and key metrics.
  • 5. Managed the revenue for the business vertical in the market including all related strategy, planning, execution and operations to meet and exceed targets on time and budget.
  • 6. Was responsible for Recruiting, building, and leading a sales team - driving recruitment, training and mentoring of team members to ensure individual growth in addition to growth of the business vertical.
  • Why AIESEC does what it does: http://goo.gl/LR9QxK

Senior Manager | Business Development & Partnerships

Promoted

Aug 2013Dec 2013 · 4 mos

  • This Role was handled alongside full-time Engineering Degree during vacant hours*
  • Responsible for increased revenue generation through building and maintaining multi-dimensional partnerships and corporate sales of products. Led a 5 member team in the role.
  • Achievements:
  • 1. Growth of 112% (INR xx,xx,000) in revenue generated Year on Year, by connecting corporate needs and the unique value proposition of AIESEC’s products.
  • 2. Designed and Executed the first ever multi-stakeholder, multi day youth-social outreach event for AIESEC in India - Impact Week. Following its success, the event was taken up as a Best Case Practice and executed by multiple other local offices.
  • 3. Created marketing and sales strategy, enabling AIESEC’s products to reach out and succeed in three new geographical markets.
SalesMarketingBusiness DevelopmentStrategic Planning

Manager | Global Projects

Jan 2013Aug 2013 · 7 mos

  • Leading over 8 members effectively for 7 months and overlooking a budget of 1
  • million INR as the Senior Manager of the Delhi Chapter of the world’s largest youth
  • run organization.
  • 1. Global network in over 20 different countries by virtue of role assigned
  • 2. Provided an opportunity to over 110 people in Delhi/NCR region to travel abroad for an International Exchange Experience
  • 3. More than 75% projected growth in the year 2013 across department bottom lines contributing to AIESEC in Delhi IIT and making it one of the top performing local committees of the world
  • 4. Negotiations on various support areas during the establishment of partnerships with different AIESEC Entities across the world.

Microsoft

Project Lead, Regional Marketing

Sep 2013Aug 2014 · 11 mos · Gurgaon, India

  • This Specialised Project was handled during 2 year tenure at AIESEC*
  • Lead a Team of 15+ members as part of Nokia's Campus Ambassador Program in Delhi
  • Handled Youth & Digital Marketing for Nokia/Microsoft Products and campaigns
  • Headed Marketing and branding of Lumia 920 series on various platforms through a strategically
  • designed campaigns.
  • Conducted 25 events in prominent Delhi colleges to
  • Conceived, planned and implemented digital and offline campaigns such as Nokia AppTasting, Nokia Your Wish is My App launch along with the Nokia Communications Team and Agency Partners - HAVAS and JWT.

Letsintern.com

Project Lead

Jan 2013Aug 2013 · 7 mos · New Delhi Area, India

  • This Specialised Project was handled during 2-year tenure at AIESEC*
  • Leading a team effectively for 4 months as the Head of the product YOUNG INDIA for the
  • India’s Largest Domestic Internship Provider Portal
  • Planned and successfully executed the sales plan in order to achieve maximum targets
  • Performed Highest sales as a team in order to achieve the target.
  • Aspects taken care of- Conceptualization, Selling Technique, Packing of product, Marketing of Product, Market Analysis before selling.
MarketingBrandingProject ManagementDigital Marketing

Airports authority of india

Project Intern

Jun 2012Aug 2012 · 2 mos · New Delhi Area, India

  • Worked On Simulation package of an Airbus A-320 Aircraft. Analysed Airbus A-320 Components & Functions
  • Training under 3 Departments:
  • 1. Instrumentation Shop
  • 2. Radio Overhaul Shop
  • 3. Electronics & Electrical Shop

Education

Salwan Public School

Sciences — Non Medical

Jan 1994Jan 2010

Maharshi Dayanand University

Bachelor of Technology - BTech — Electronics & Communications Engineering

May 2010Aug 2014

Stackforce found 100+ more professionals with Product Strategy & Marketing & Growth Marketing

Explore similar profiles based on matching skills and experience