Jun 2021 – Apr 2022 · 10 mos · Bengaluru, Karnataka, India

• 1. Bootstrapped 3 new categories on the app. Viewership of Sports category grew from 0 to 3% in a quarter via Cricket Mini-app and multiple language cricket coverage
• 2. Built Crichat which hosted celebrities like Sehwag, Gambhir etc supporting ~10L concurrent users
• 3. Optimized New user feed algorithms which led to a jump in ELC retention by 0.25% by collecting and including category affinity in algos

Jan 2018 – Jun 2021 · 3 yrs 5 mos · Bengaluru Area, India

• 1. Led Dynamic Pricing algo to increase gmv/hr by 0.5% by shipping multiple initiatives and inducting new external, internal and real-time signals in dynamic pricing algo
• 2. Built a partner performance linked incentive platform leading to 1% gain in fulfilment
• 3. Led supply shaping product, boosting utilization by 1% by building contextual messaging capability and new streak based incentive schemes based on login-hour, map behaviour etc
• 4. Led launch, stabilization and growth of Ola London. Launched ‘4 min cab ETA challenge’
• 5. Led monetization product of Ola Self-Drive : rate-cards, pricing, promotions, payments, search, sorting
• 6. Built demand aggregation & multi-match ride-share algorithm leading to. 5% ENR jump
• 7. Launched models for cab route allocation and optimal cab fetcher algos leading to 1% ENR jump
• 8. Hackathon Winner : Driver Partner behavior Gamification using Social Gratification

Feb 2017 – Dec 2017 · 10 mos · Bengaluru Area, India

• Regular launches and optimization of multiple Search Sort and Recommendation
• algorithms based on user context switch. Synthesis of user-preferences
• Standardized & Fixed data infra touching ElasticSearch, Mongo, SOLR, AWS-Lambda
• Carved out horizontal-scrollable ad-slot in search results page: 11% jump in
• conversions at flat monetization due to increased relevancy
• Migration of lead-delivery from "project" level to "project unit" level – a key
• differentiator amongst existing online real-estate portals
• Revenue-boost product hacks like – social proofs, performance marketing optimization
• Currently working to launch best-in-industry property "Comparison” product

May 2016 – Feb 2017 · 9 mos

• Migrated InMobi network to 2nd
• Price Auctions: increased eCPMs, killed sniper bidding
• Implemented inventory pass-through: 2x spends by tail accounts
• Built Dynamic Pricing using bid-landscapes of multiple ad-pools: 5% increase in eCPM
• and 11% increase in revenue
• Migrated InMobi network from CPC+CPM floor regime to just CPM floor: increased
• partner management efficiency and lead to success in dynamic pricing and 2nd price

Jan 2014 – Apr 2016 · 2 yrs 3 mos

• Contributed to various development stages of following 5 products at InMobi
• eCPM Goal Seek: Using P-I-D controller, product guaranteed a desired revenue per ad (eCPM) to publisher
• Real Time Bidding (RTB) – Buying inventory programmatically through exchanges. Product estimates value of each ad-request in real-time
• Inmobi Exchange (IX) – Platform selling InMobi inventory programmatically to over 100 demand side partners
• Network Reboot & Ad-Fatigue Product – Ad-Fatigue product based on analysis of 1.2 Billion devices. Lead to 60% jump in eCPM and conversion rates.
• Dynamic Floor Product – Maximises revenue while meeting eCPM

Dec 2011 – Dec 2013 · 2 yrs

• Built Prism. Internal Revenue Forecasting product based on Salesforce, network and market data
• Quarterly business strategy planning and target setting exercise, routine Revenue-Boost exercises
• Salesforce analytics and deal modelling for procuring supply
• Performance Business support in USA building Excel-VBA Dashboards, forecasting tools, setting alert mails

Apr 2010 – Nov 2011 · 1 yr 7 mos · Hyderabad Area, India

• Market Owner of global Health Care Information Technology (HCIT) market and Global Cardiovascular device markets
• Consulted leading HCIT clients like CERNER, Allscripts, GE Healthcare etc.
• Successfully modeled data sets of global health equipment markets for cardiovascular, anesthesia, orthopedic, ophthalmic, drug delivery devices by building modeling methodologies

Jun 2009 – Apr 2010 · 10 mos · Hyderabad Area, India

• Planning of several Irrigation and drinking water schemes across India
• Feasibility Analysis of the use of Solar Water Pumps in Andhra LIS, replacing diesel or electric pump sets

May 2009 – Jul 2011 · 2 yrs 2 mos · Hyderabad Area, India

• Started up a Business based on Medical Tourism – Heal&Wheel. Had service agreement with all major Hospitals across India
• Served patients from USA, Nigeria, Bangladesh, Kenya, UK and Canada
• Set-up sales office in Bangladesh and Nigeria based on tie-ups
• Owned Sales and Marketing – achieved customers from 6 different nations within 2 years

May 2008 – Jul 2008 · 2 mos · Bengaluru Area, India

• Building Predictor to predict Histone Modifications in the Human Genome.
• Classifiers built using Support Vector Machines, Classified the modifications with an overall accuracy of 74 %
• Coding done in MATLAB and PERL
• Work was selected to be presented at GENSEPS 2009, Minnesota