Jan 2022 – Jan 2024 · 2 yrs

• Core leadership role as CGO and executive committee member in a multi-billion-dollar, General Atlantic-backed company with global presence.
• Handling global growth of TBO Tek : a global B2B travel tech startup which recently went public with USD 2 billion+ valuation.
• Digital acquisition and activation of travel agents in North America, LATAM and APAC regions.
• Building the self-serve model for long-tail acquisition of travel agents with a focus on North America market.
• Crafted AI strategy for the firm : In the first phase developed an ChatGPT powered itinerary tool which serves as an Acquisition hook in USA
• Driving MAU through product-led and marketing-led initiatives.

Jan 2020 – Jan 2022 · 2 yrs

• Handling growth of both B2B and B2C fintech initiatives of Pine Labs (Fintech startup last valued at 3Bn USD + valuation)
• Led product led and marketing led growth initiatives to increase adoption and retention for Pinelabs' merchant and consumer apps.
• Implemented shortened onboarding flow for Pinelabs merchant app, reducing drop-off in the funnel by 50%.
• Introduced gamified end user gratification construct to drive consumer adoption for the consumer payment app.
• Led marketing-led growth efforts through digital acquisition of merchants in India (special focus on vernacular channels)

Jan 2019 – Jan 2020 · 1 yr

• Played pivotal role in building India's largest truck owner platform with one million trucks.
• Led strategic partnership with Eicher trucks where Wheelseye solutions were prebundled with new Eicher trucks leading to significant lowering of customer acquisition costs.
• Launched a content platform during covid lockdown (Fleet Owner help portal) which enhanced customer engagement and led to significant goodwill in the truck-owners community.
• Piloted innovative and hyper targeted growth experiments like truck branding and transport nagar branding which were highly cost effective and were later scaled across India.
• End to end ownership of marketing division: Led offline and digital marketing, social media, PR, product marketing, alliances, campaigns, and more.

Jan 2014 – Jan 2019 · 5 yrs · New Delhi Area, India

• Played a crucial role in the hypergrowth phase of Paytm, a highly successful Indian fintech startup valued at $16 billion by investors such as Softbank, Alibaba (Alipay), Berkshire Hathaway, and T Rowe Price. With over 300 million users and 13 million merchants, Paytm has established itself as a major player in the industry.
• Institutionalized an innovative and cost-effective growth hack of driving new user acquisition at scale, with an average transacting user acquisition cost of less than $1.
• Throughout my tenure at Paytm, I have been instrumental in driving user acquisition and brand awareness for the company and its sister concerns, including Paytm Mall and Gamepind. As a key architect of Paytm's growth from 20 million to over 300 million users, I have driven strategic initiatives to authentically extend the brand narrative and awareness across geographies, transforming Paytm from a relatively unknown startup to a household name in India.

Jan 2013 – Jan 2014 · 1 yr

• Built a profitable B2B SaaS business from scratch, with B2B customers (training companies) across the US, Middle East, and APAC.
• Digital Growth : Digital acquisition, activation and remote enablement of these training companies.
• Designed offering, developed product, built team, and structured 30+ partnerships across US, Middle East and APAC.

Jan 2010 – Jan 2013 · 3 yrs

• Co-Founded Classroom2Boardroom, a premier online gig platform for college students in India.
• Conceptualized and implemented an elearning vertical to enhance the platform. Built the product from scratch with the support of interns.
• Digital acquisition of students through digital marketing, email marketing and multiple growth experiments.
• Forged strategic partnerships with SME consulting firms worldwide and created an umbrella company across BRICS countries.
• A valuable and enriching experience, despite the eventual closure of the business.

Jan 2009 – Jan 2010 · 1 yr

• Driving strategy and New initiatives for the group.
• Education arm : Acting as a liaison with government bodies, lobbyists, and academic institutions to structure key partnerships.
• Structured a Joint Venture with a renowned US firm in Healthcare Tech (Healthcare InfoXchange).
• Establishing alliances with leading Indian universities for the education arm of the group.
• Driving marketing efforts (ATL) and sales efforts for the education business, including financial planning and stock marketing courses.

Jan 2005 – Jan 2007 · 2 yrs

• Software design engineer on Windows Vista and Windows 7 development.
• Designed and implemented core internet components : Internet connection sharing and Wireless WAN features which actually helped in the growth of Internet.
• Worked in a multicultural team across different geographies.
• Early career experience in understanding the complexities and challenges of building massive products.