Jun 2021 – Dec 2021 · 6 mos · India

Sep 2017 – May 2021 · 3 yrs 8 mos · Mumbai Area, India

• My responsibilities include:
• 1. Knowledge Base: Building the product documentation from scratch.
• An extensive marketer friendly user guide which helps understand the basic workings of the platform and key marketing concepts related to it. You can check it out here: https://knowledgebase.webengage.com/docs
• 2. Redefining Social Media for SaaS with the philosophy - "Make your customers, prospects and target audience at large the hero. It's always about them, not you."
• Building a sustainable content distribution process through platforms like Zest.is, Quuu.Promote, Twitter, LinkedIn, Facebook & Instagram.
• 3. Brand Building & Offline Initiatives: Part of the internal team spearheading WebEngage’s flagship conference, EngageMint
• Responsible for establishing the conference’s brand identity and tone
• UI/UX of the event website
• Website structure, content, and design
• Post-event content management and distribution
• You can check out all the editions and related information here: https://stopmarketingstartengaging.com/engagemint/

Aug 2016 – Sep 2017 · 1 yr 1 mo · Mumbai Area, India

• My responsibilities included;
• 1. Devising and implementing SEO and social media strategy for all 300 owned and operated domains. Heading a team of 6 to monetise 15 websites across various categories including fashion, lifestyle, Hollywood, travel, motorcycles/ racing, gadgets & technology - including 1 site accepted into the Google News Network; bollywoodgaram.com.
• 2. Marketing and business development at dotWriter.com.
• Worked alongside a team of two WP Developers to develop, design and maintain the marketplace.
• As Chief Editor of the marketplace, proactively engaged with over 200 active writers to enforce and maintain content quality.
• Managed client-writer, client-platform and writer-platform relationships for premium members.

Jun 2015 – Jul 2016 · 1 yr 1 mo · Mumbai Area, India

• My responsibilities included;
• 1. Designing internal CRM and online customer interaction process: Designed the online customer qualification and on-boarding module that enables us to serve customers better than the existing industry standards.
• 2. Conceptualized and designed an in-house agent app to enhance the offline customer experience.
• About the app: it’s designed for use by our ground staff to help them pick up documents from customers, drop them off to agents etc.
• USP of the app: It enables the Field Executive to give the customer the same interactive experience as the personal Home Loan Advisor, in terms of process expertise, knowledge about the customer’s case and personalization.
• 3. Rebranding Project: Undertook the management of our rebranding and website redesigning project outsourced to Netbramha studios, independently.

Jun 2013 – Mar 2015 · 1 yr 9 mos · Mumbai Area, India

• My responsibilities included;
• 1. Creating offline marketing collaterals and online experience
• Developing content for the website and its landing pages
• SEO optimizations to drive domain authority and organic discovery
• Optimizing the UX of the website and it’s various landing pages (because you don’t just play only one role in a startup!)
• 2. Managing Switchme.in/blog as a primary source of lead generation and community building.
• Editorial duties included:
• Briefing interns and guest authors
• Vetting & approving all blog posts
• Establishing the tone and voice of the brand
• Managing and training interns (writers & graphic designers)
• Overall impact:
• Grew blog readership by 86% in 2 years
• Grew overall domain traffic by 71.3% in 2 years