Sanmaya Biswal

Business Development Executive

Gurugram, Haryana, India5 yrs 8 mos experience

Most Likely To Switch

Key Highlights

Achieved 22X ROI in first week at Bummer.
Grew Insurancehub.ae from 100 to 20,000 customers.
Led growth strategies for multiple D2C brands.

Stackforce AI infers this person is a Growth Marketing Specialist with expertise in E-Commerce and Customer Retention strategies.

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Skills

Core Skills

Growth ManagementE-commerceCustomer RetentionPerformance MarketingCustomer AcquisitionGrowth MarketingMarketing Consulting

Other Skills

A/B TestingAdvertisingBudgetingCommunicationComputer LiteracyConsultingConversion OptimizationCopywritingCross-SellingCustomer EngagementCustomer Lifecycle ManagementCustomer LoyaltyCustomer Relationship Management (CRM)Customer ServiceDemand Generation

About

I started my career at the age of 17 crossing all the limits and working my way up from being an Intern getting ZERO stipend to leading Growth for many D2C brands and startups scaling their business. While I was leading Growth for D2C brands like Neeman's, I got a chance to solve growth-related challenges faced by many D2C brands like Retention, COD to Pre Paid conversion, Increasing the AOV, increasing the LTV of a customer, etc some of these challenges require heavy many power and efforts to solve. So I joined Typof to help eCommerce brands build, grow and scale sustainably, I keep on sharing all my learnings in form of text, and memes almost every week, etc so if you want to get a sneak peak of my work stay to connect and go through my daily post. I also love to meet founders and growth operators across industries, so if you think that we could vibe together and discuss some core growth-related stuffs feel free to DM me.

Experience

What's up wellness

Growth Manager - D2C Business

Nov 2023 – Present · 2 yrs 4 mos · Gurugram, Haryana, India · On-site

A/B TestingCustomer RetentionCustomer AcquisitionConversion OptimizationCustomer Lifecycle ManagementCustomer Loyalty+16

Bummer

Growth and Retention Manager

May 2023 – Nov 2023 · 6 mos · Ahmedabad, Gujarat, India · On-site

Scaling Bummer to scale to the next level! Interesting insights 👇
✅ 85.5% reduction in Time to Repeat
✅ 3X uplift in abandoned cart recovery
✅ Got 22X in ROI in the first week of joining Bummer with 0 Cost of acquiring customers (Using existing customers) How -> using my Sandwich campaign launch approach
✅ 60% Uplift in Revenue from Repeat (23% -> 35% Stable MoM )
✅ 31.5% Uplift in AOV ( 950 -> 1245 )
✅ SMS took over WhatsApp to become the high contributing channel (64% Revenue from repeats contribution )
(More in build stay in touch)

Performance AnalysisCustomer Relationship Management (CRM)A/B TestingCustomer EngagementMarketing AutomationCustomer Acquisition+10

Typof

Head of Growth

Jun 2022 – May 2023 · 11 mos · Bhubaneswar, Odisha, India

My stint in D2C SaaS, but didn't worked out as planned

Performance AnalysisCustomer Relationship Management (CRM)Revenue & Profit GrowthGrowth ManagementA/B TestingCustomer Engagement+10

Neeman's shoes

Growth and Performance Marketing

Oct 2021 – Jun 2022 · 8 mos · Hyderabad, Telangana, India

While working for Neeman's my core job was to fix problems in the marketing funnel, increase retention and repeat purchase
Managed a Couple of Influencer promotion campaigns ( Jasprit Bumrah, Hardik Pandya, Suryakumar Yadav, Mandira Bedi ).
Build the First Retnsion stack ( LTV frameworks like T+60, T+90, T+45)
Build, and Optimized Newer acquisition channels ( Partnerships,Affilate, Co-Branding, Snapchat advertising, Deal advertising (Gpay, paytm, CRED )
Optimized the customer value journey with the help of proper attribution based budgeting and distribution.
Build, managed and grew the entire Tech Stack (Webenegage,Semrush, Limechat automation, Triplewhale etc ).
Increased the conversion rate of the website by 2% MoM.
Build the first Growth team that was responsible to grow the revenue and market share of Neeman's

Performance AnalysisCustomer Relationship Management (CRM)A/B TestingCustomer EngagementMarketing AutomationCustomer Acquisition+9

Insurancehub.ae

Growth Consultant

Apr 2021 – Dec 2022 · 1 yr 8 mos · United Arab Emirates · Remote

While working for Insurancehub.ae as Growth consultant worked with the founder directly to help them to go from 0 - 20000+ customers and one of the top 5 Insurance aggregators in UAE with a complete remote team.
Grew the customer base from a couple of 100 accounts - 20,000+ active paying customers.
Reduced the Cost per customer acquisition by 80% ( From 110 Dh - 20 Dh per qualified customer ).
Build the retention and buy back flow for Insurancehub.ae.
Increased the lead flow by 105% YoY
Increased the cross-functional leads across various categories.
Build omni channel marketing attributing to 85% of the customer base.
Helped Insurance hub to launch in various markets like Dubai etc with just 2 years in operation against competitors like Policybazar.ae.
Helped to Growth Insurancehub revenue and bottom line