Arjan Singh

CEO

New Delhi, Delhi, India5 yrs 9 mos experience

Key Highlights

95% client retention rate in previous roles
Reduced bounce rate by 25% through A/B testing
Created an eCommerce site from scratch

Stackforce AI infers this person is a Digital Marketing and E-commerce expert with a strong focus on conversion optimization.

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Skills

Core Skills

Conversion MarketingDigital MarketingConversion OptimizationData Analysis

Other Skills

A/B TestingBrand ManagementCopywritingCustomer RetentionE-commerceFacebook AdsGoogle AnalyticsGoogle Tag ManagerMarket ResearchMicrosoft ExcelMoengageShopify PlusStatisticsTechnical Analysis

Experience

Multiple companies

Strategic Advisor

Nov 2025 – Present · 4 mos

Consulting and advising top D2C brands to unlock scale, and efficiency.

Honasa consumer ltd.

Lead - D2C (Brand Factory)

Mar 2025 – Nov 2025 · 8 mos · Gurugram, Haryana, India · On-site

Guardian

3 roles

D2C Head (GNC India)

Promoted

Nov 2024 – Mar 2025 · 4 mos · Gurugram, Haryana, India · On-site

Got promoted and was responsible to lead the D2C business for GNC India (part of guardian group)

Sr. Manager - Digital (BellaVita)

Apr 2023 – Nov 2024 · 1 yr 7 mos · Gurugram, Haryana, India · On-site

Conversion MarketingFacebook AdsConversion OptimizationGoogle AnalyticsCustomer RetentionGoogle Tag Manager+2

Manager (Bellavita)

May 2022 – Apr 2023 · 11 mos · Gurugram, Haryana, India · On-site

Etmoney

Growth Analyst

Oct 2021 – May 2022 · 7 mos

Convertcart

Business Analyst

Jan 2021 – Oct 2021 · 9 mos

💻- Worked with over 20+ E-commerce 🛒 clients across different industries for CRO (Conversion Rate Optimization)
Analysed various data points to identify problems users face on the website, craft hypothesis around that problem, and work towards it’s implementation.
The role required collaboration across different teams, from clients success, to engineering and QA.
Preparing 30-60-90 plans for CRO campaigns
Mentored new team members, at the same time was also taking interviews for the hiring of new Business Analysts
📚 Learnt - Project Management, Google Analytics, Basic Statistics, Marketing and CRO strategies and improvised my Excel skills
🏆 Achievements:-
95% Client retention rate
Reduced bounce rate by 25% from a single AB test campaign.
Increased Email Opt In rate for a electronics store by 15% through a single AB test with over 95% significance.
Rising Star performance award

Hkbooze

Co Owner

Jun 2020 – May 2021 · 11 mos

Created an eCommerce Site from scratch.
Managed Product lists, inventories listed on the site
Ensured prices on the site are competitive across all product categories, at the same time ensuring a
decent profit margin.
Handled Social Media channels (mainly Instagram & Facebook) to promote the website on social
platforms and worked closely with Instagram Influencers based in Hong Kong and rolling out special
offers for their audience Redirected users from social media to Website.
Work closely with creative team, copywriters for content on social media channels and the
website.
Improved Search Engine ranking using SEO tools.
Implemented Facebook Pixel on the site, to understand user behavior.
Ensured the site is in compliance with Hong Kong Laws.
Work with suppliers to ensure timely availability and supply of products.