Tanmai Paul — Co-Founder

As the co-founder and CPO of Bolo Live, I lead the product vision and strategy for India's fastest-growing indigenous livestreaming platform, with over 10M monthly active users and 57 minutes of daily engagement per user. I have a passion for leveraging modern technology, such as AI, to address customer challenges and create delightful user experiences. I have been recognized as a top talent in the industry, receiving the BW Marketing 30 Under 30 award and other accolades. I have over 7 years of experience in product management, product marketing, content marketing, and strategy, working with leading tech companies such as Bobble AI and Career Anna. I have a proven track record of creating, scaling, and optimizing product portfolios, driving significant growth in revenue, user base, and engagement. I have also established strategic partnerships with brands and celebrities, fostering organic content creation and distribution. I hold a Bachelor of Commerce degree from Kamala Nehru College, Delhi University, with a focus on International Business. I excel in strategic planning and execution, thrive on challenges, and deliver results within constraints. I have a talent for nurturing and leading high-performing product teams, with a knack for motivating through compelling narratives. My entrepreneurial spirit drives me to continuously learn and make high-quality decisions, even in the face of adversity. I'm always open to discussing emerging tech, software product development, and the latest fashion trends. Connect with me to explore new perspectives and opportunities.

Stackforce AI infers this person is a Product Marketing Leader in the Digital Media and E-commerce sectors.

Location: Gurgaon, Haryana, India

Experience: 9 yrs

Skills

Product Marketing
Growth Strategy
Marketing Strategy
Content Marketing
Brand Strategy
Digital Marketing
Social Media Management

Career Highlights

Co-founder of India's fastest-growing livestreaming platform.
Led product marketing strategies resulting in significant user engagement.
Recognized in BW Marketing 30 Under 30 awards.

Work Experience

RachTR

Senior manager - Key Accounts and Specifications (9 mos)

ApparelTech

Head - Product Marketing & Growth (8 mos)

Bolo Live (Formerly Bolo Indya)

Co founder and head of product marketing (4 yrs 9 mos)

Bobble AI Technologies

Lead - Content Marketing (5 mos)

Career Anna

Manager - Social Media & Digital Marketing (1 yr)

Team Core Events

Event Coordinator (1 yr 6 mos)

Humans For Humanity

Student Volunteer (2 yrs 9 mos)

Education

Bachelor of Commerce at Kamala Nehru College, Delhi University

at Delhi Public School (DPS)

Tanmai Paul

Co-Founder

Gurgaon, Haryana, India9 yrs experience

Highly Stable

Key Highlights

Co-founder of India's fastest-growing livestreaming platform.
Led product marketing strategies resulting in significant user engagement.
Recognized in BW Marketing 30 Under 30 awards.

Stackforce AI infers this person is a Product Marketing Leader in the Digital Media and E-commerce sectors.

Contact

Skills

Core Skills

Product MarketingGrowth StrategyMarketing StrategyContent MarketingBrand StrategyDigital MarketingSocial Media Management

Other Skills

AdvertisingAnalytical SkillsBrand AwarenessBrand MarketingBusiness InsightsBusiness-to-Business (B2B)CommunicationContent CampaignsContent StrategyConversion Rate OptimizationCreative MediaDigital Content CreationDigital Marketing CampaignsEngagementLead Generation

About

Experience

Rachtr

Senior manager - Key Accounts and Specifications

Jun 2025 – Present · 9 mos · Gurugram, Haryana, India · Hybrid

Appareltech

Head - Product Marketing & Growth

Nov 2024 – Jul 2025 · 8 mos · Noida, Uttar Pradesh, India · On-site

As Product Marketing Head at ApparelTech, I led the website development, boosting online sales by 60%. I also enhanced organic reach through social media and ads, driving brand awareness and engagement. My strategies helped ApparelTech grow in the corporate gifting and printing industry.

Website DevelopmentOnline Sales GrowthSocial Media StrategyBrand AwarenessEngagementProduct Marketing+1

Bolo live (formerly bolo indya)

Co founder and head of product marketing

Dec 2019 – Sep 2024 · 4 yrs 9 mos · Gurgaon, India · On-site

Led Bolo Live's rapid growth: 10M MAU in a year, 50x supply increase.
Enhanced user engagement via product hooks, exceeding 57 mins/day/user.
Performed Strategic brand and celebrity partnerships, fostering organic content growth.
Spearheaded the implementation of targeted content campaigns, resulting in a 50% increase in lead generation and a 20% boost in conversion rates for the sales team.
Successfully led and managed a cross-functional team consisting of 25 engineers, as well as 20 marketing and content professionals, fostering seamless collaboration and achieving collective objectives.
Recognized with BW Marketing 30 Under 30 award and other acknowledgements.

Media StrategyBrand AwarenessBrand MarketingBusiness InsightsProblem SolvingStrategy+9

Bobble ai technologies

Lead - Content Marketing

Jul 2019 – Dec 2019 · 5 mos · Gurgaon, India · On-site

Lead content strategies for Bobble, driving 25M MAU and 5M DAU.
Teamed up with Tech for AI-based brand integrations in user conversations, lifting engagement by 37%.
Executed content marketing for Bobble and Xiaomi's Mint Keyboard, enriching vernacular expression with advanced AI.
Achieved a rapid shift in female audience ratio from 26% to 69% within 6 months.
Established strategic content partnerships with YourStory, Tinder, and Coca-Cola for broader local language outreach.
Devised a multifaceted social media strategy encompassing Moment Marketing, Push Notifications, and influencer-led ad campaigns to amplify user engagement and diversity.

Brand AwarenessBusiness InsightsProblem SolvingPresentationsContent MarketingBrand Strategy

Career anna

Manager - Social Media & Digital Marketing

Jun 2018 – Jun 2019 · 1 yr · Gurgaon, India · On-site

Created Digital Content for Social Media channels and increased the reach by 50X and user engagement by 30X
Planned and executed Digital Marketing campaigns on Facebook, YouTube and Instagram to help increase the revenue by 3.5X at a 37% lower Customer Acquisition Cost
Lead initiatives on Quora for Content based Branding for the platform
Worked closely with PR and Content teams to ensure the visibility and branding among the relevant demography of users, thus building more trust and enabling faster purchase decisions

Digital Content CreationDigital Marketing CampaignsSocial Media StrategyDigital MarketingSocial Media Management

Team core events

Event Coordinator

Nov 2016 – May 2018 · 1 yr 6 mos · New Delhi Area, India

Efficiently managed event budgets, ensuring optimal allocation of funds.
Oversaw coordination of suppliers and personnel, adeptly aligning resources for diverse events.
Spearheaded sponsorship efforts for events such as whiskey tastings and award ceremonies.

Humans for humanity

Student Volunteer

Aug 2015 – May 2018 · 2 yrs 9 mos · New Delhi Area, India · On-site

Instructed children on hygiene best practices and led sessions on sanitary habits.
Distributed toiletries and food within slum communities to advance hygiene awareness among the underprivileged.
Actively engaged in local cleanliness initiatives.
Initiated projects to empower women through employment opportunities.