Aug 2018 – Apr 2022 · 3 yrs 8 mos · Pune Area, India

• With locations in Germany, the United States, Great Britain, Brazil, and India, and over 200 installations in 24 countries, ITyX is one of the most internationally well-known providers of AI software solutions.
• We combine all relevant technologies for digital transformation and automatic transaction processing. Many of the top 150 global companies utilize intelligent ITyX technology generating efficient processes through top-notch intelligent software.
• ITyX's​ products are based on worldwide leading artificial intelligence (AI) algorithms that can analyze text content, and categorize and interpret it regardless of structure and language. We intelligently and automatically connect each customer message with your organization's correct information and process.

Aug 2018 – Apr 2022 · 3 yrs 8 mos · India

• About ThinkOwl- ThinkOwl is the one-stop solution for your customer support needs. Built on cloud architecture, ThinkOwl is embedded with AI-powered tools that streamline every workflow right from ticket management to client satisfaction. As a result, you can automate routine activities on the fly, reduce workload drastically, boost agents’ productivity, increase service efficiency, and many such things to deliver the best experience to your customers. Furthermore, ThinkOwl helps analyze customer data and provides advanced reports that enable users to get real-time insight into operations via key performance metrics across topics, teams, and channels. With a presence in 24 countries, they are actively supporting brands like Bosch, Comdirect, Deutsche Telekom, Generali, IKEA, RWE, and Samsung.
• Craft the ideal customer lifecycle, focusing on programs that drive new user and product activation, ongoing education, retention, and win back
• Perform ongoing market research and articulate competitive differentiators to internal teams and customers
• Build product content (such as case studies, videos, website copy, and blog posts) keeping the target audience in mind and representing the product as a product evangelist
• Work with cross-functional teams (like the product, customer success, and sales) to increase customer adoption and encourage the usage of new features
• Develop messaging for local, regional, and global marketing campaigns that can be effectively used across departments and by international partners
• Work closely with tools such as - SpyFu, SEMRush, Google Search Console
• Create Paid Search Campaigns & Paid Search Strategies

Jun 2017 – Jul 2018 · 1 yr 1 mo · Pune Area, India

• Designated as Operations Manager in Wipro - Managing Vendor Operations for Australia’s leading marketing services company for fulfillment and management of Digital Paid Media Product for the revenue worth approx. $20 Million.
• A key role for me is to manage quality assurance, supervise, hire, and train other employees, monitor existing processes and analyze their effectiveness; and create strategies to improve productivity and efficiency.
• Key areas & Expertise:
• Handling Team size of ~40 FTE’s, 2 Team Leads & 2 Quality Assurance Analysts
• Client Handling with multiple Digital activities for enhancing Social Presence for Clients and their customers across Australia
• Hands-on with Google Analytics, Google AdWords’, Facebook Ads Management & providing assistance, expertise to team members
• Contributing in Content Creation from scratch for EDM's, Blog Posts & Articles
• Management Perspective:
• Managing Daily activities with scoping and maintaining 100% resource utilization of all FTE's
• Maintaining & Calculating Teams KPI & KRA's on a weekly and monthly basis
• Monitoring Teams performance on various parameters such as Punctuality, Team Building, Knowledge Share, Communication skills
• Creating RCA & CAPA for any escalations or preventive actions if any

Jul 2016 – Jun 2017 · 11 mos · Pune, Maharashtra, India · On-site

• Project rolled-off, hence had to switch the job.
• Markets & Markets Pvt. Ltd. is the one of the largest market research org. worldwide in terms of premium market research reports published annually. Serving 1,700 Fortune organizations globally with more than 1200 premium studies in a year, Markets & Markets caters to multitude of clients across 12 different industry verticals.
• Designated as: - Assistant Manager - Digital Marketing
• Duration: 27th July 2016 To 2nd June 2017
• Key Result Area:
• Reporting Team of 12 FTE's + 1 Team Lead
• Client Handling with multiple Digital activities for enhancing Social Presence for Clients
• Create and share various client-related and analytical details
• Using Google Analytics, Google AdWords’, Facebook Ads
• Contributing in Content Creation from scratch for EDM's, Blog Posts,
• Management Perspective:
• Managing Daily activities with scoping and maintaining 100% resource utilization of all FTE's
• Monitoring Teams performance on various parameters such as Punctuality, Team Building, Knowledge Share, Communication skills

Nov 2010 – Aug 2015 · 4 yrs 9 mos · Pune Area, India

• Key Result Area:
• Content Management System
• Updating APAC region language-based websites on a weekly basis
• Banner updates, Landing page changes, CTA’s, CTD action updates
• Website Forecasting, Campaign planning, and upcoming event updates
• Update Meta Description, Meta Tags, Snippets
• Senior Analyst (Team Lead)
• Working with Online Marketing team of 8 FTE’s
• Managing the promotional campaigns
• Creating online Promotions/Advertisements for the client website
• Supply publishers with ad campaign creative & tracking links
• Supported all pre & post-launch trafficking responsibilities & inquiries
• Manage the implementation of campaign tracking & tagging,
• Educate & guide clients/partners on best practices used via SEM techniques
• Google AdWords Account
• Handling Client Partner accounts
• Using Keywords Planner for current campaigns to improvise CTR
• Minimizing COA & CPL
• SEO Techniques
• Updating SEO Director submission & bookmarking
• Articles, Blog Submissions
• Reviewing Contents from Content Writers and updating the same on the Live layer
• Design & Development of websites using Citrix ICA application & Next Gen(CMS)
• Providing actionable insights to clients by analyzing the competition data
• Project Management
• Streamlining the process from planning to deployment phase which includes defining the SOP (Standard Operating Procedure), quality management, maintaining rosters & meeting the SLA’S effectively
• Worked on various projects that focused on developing reports, spreadsheets & PowerPoint presentation
• Worked with a team of 7-8 FTE (Full-Time Equivalent) involved in pricing analysis, Dashboards creation, Data analysis & content management
• Client engagement along with change management, Gap analysis & maintaining quality dashboards

Aug 2010 – Nov 2010 · 3 mos · Pune Area, India

• Conversion and finalization of ASCII and HTML based project of overseas client.
• Project includes creation of web pages in HTML, DHTML, XML for filling in SEC (Security and Exchange Commission, U.S.A) approved ASCII/HTML Pages.

Jul 2009 – Jul 2010 · 1 yr · Pune Area, India

• Conversion and finalization of ASCII and HTML based project of overseas client.
• Project includes creation of web pages in HTML, DHTML, XML for filling in SEC (Security and Exchange Commission, U.S.A) approved ASCII/HTML Pages.