Jun 2012 – Jun 2023 · 11 yrs · Mumbai Area, India · On-site

• Mandate is to build & scale-up Capital Markets and wealth management business under Reliance Capital among targeted consumer segments. Key highlights include, digital business, brand management, customer experience, digital & cultural transformation, and platform management; amongst others. Responsible for facilitating business growth & P&L management.
• The key performance indices include:
• Design Thinking, Brand Communication, Campaign Management & Analytics, Digital Strategy, User Analytics & CRM
• Drive digital transformation initiatives & closely monitor the performance
• Responsible for user experience initiatives including UI/UX development strategies & knitting the user journeys with digital transformation initiatives
• Developed & launched India's First neutral financial services ecommerce platform
• Launch new products/platforms & drive adoption including close user behavior monitoring & analytics

Jan 2012 – May 2012 · 4 mos · New Delhi, Delhi, India · On-site

• Mandate was to ‘Build & Converge’ the branded content across Radio & TV network; thereby driving content effectiveness.
• The key performance indices include:
• Creating winning value propositions that gives compelling reason for advertisers to choose RBNL network over competition
• Create opportunities to increase revenue quantum by unlocking RBNL network strength by driving integrated branded solutions across radio & TV network
• Launch sustainable IPs to enhance the network value
• Maximize monetization of vertical initiatives – marketing/ spikes / special initiatives
• Improve the brand solutions quality & create benchmarks within media networks

May 2010 – Oct 2011 · 1 yr 5 mos · New Delhi Area, India

• Unit Head of a team responsible positioning Religare Corporate brand & its businesses as leading financial services player in the category. Key highlights included, defining the brand proposition, revamping the brand identity, & unifying the brand’s usage across businesses.
• The key performance indices include:
• Defining brand template & retail brand identity manuals for corporate brand & sub-brands
• Communication strategy development & implementation across businesses
• Creating agency’s ecosystem for multi-media campaign planning & optimizing media spends
• Measuring brand’s performance through brand track & other primary insight studies
• Revamp of ‘Digital Assets’ for the corporate brand & sub-brands

Jul 2006 – Apr 2010 · 3 yrs 9 mos · Mumbai Area, India

• Played a key role in building Brand launch strategy - from brand name conceptualization to multi-media campaign roll-out. Main highlights included developing the brand proposition, devising the go-to-market brand strategy & flawless execution across mediums.
• The key performance indices include:
• Defining brand’s proposition & launching the brand across mediums within defined budgets
• Monitoring the brand’s performance through brand track & other Insight studies
• For 3 consecutive years – 2007, 2008 & 2009 brand’s SOV was maintained amongst top 3 in the category
• Launched round the year IPs on business channels on financial literacy for brand salience
• Responsible for developing communication plans & go-to-market strategies for product launches
• Oversee digital brand efforts including brand, performance & optimization spends
• Manage large format event launches & other strategic alliances both in India & abroad

May 2005 – Jun 2006 · 1 yr 1 mo · Gurgaon, India

• Responsible for managing creative partners, developing marketing programs & implementing them along with activation agencies. Main highlights included understanding the brand frame-works & aligning the creative thought process for better audience connect.

Feb 2003 – Apr 2005 · 2 yrs 2 mos · New Delhi Area, India

• Responsible for executing national roll-outs & formulating micro-marketing plans for the region. The assignment entailed responsibility for building and running a stage that would increase acquisition & sales productivity.