Nov 2023 – Jan 2025 · 1 yr 2 mos · Mumbai Metropolitan Region

• Joined as the single team member in the newly experimental vertical, Brand Solutions, and established it as a thriving business unit
• Scaled the vertical from zero to a ₹40 crore revenue-generating unit within two years
• Grew the team size from 1 to 12 members and directly managed a team of 3, driving collaboration and efficiency
• Built and nurtured relationships with clients like Flipkart, WhatsApp, Adidas, Allen Solly, Spotify, Duroflex, Bajaj Auto, ITC, and others, delivering impactful solutions that fostered trust and repeat business
• Played a central role in crafting creative solutions for brands, covering brand strategy and innovative ideas tailored to diverse briefs
• Used skills like scripting, copywriting, and creative direction as needed to enhance pitches and project outcomes
• Worked on a wide array of projects, including large-scale GTM plans, brand building, product launches, live/social commerce initiatives, influencer marketing campaigns, IP building, ad films, and social content
• Led creative pitches and executed campaigns while liaising between clients and internal teams to ensure seamless workflow, productivity, and timely delivery

Nov 2022 – Nov 2023 · 1 yr · Mumbai Metropolitan Region

Apr 2022 – Sep 2022 · 5 mos · Mumbai, Maharashtra, India

• Initiated two new revenue making business verticals - TVA Talent and TVA Studios took it from proof of concept stage to robust business making wings
• Planned and executed end to end campaigns in the fields of influencer marketing, live commerce, social commerce, brand building, social media & performance marketing
• Executed numerous campaigns for the brands - Flipkart, Cleartrip, Nothing, OPPO, Nykaa Fashion, Cultx.fit, Cultsport, Flatheads, aastey
• Introduced a proprietary analytics metrics for the campaign reporting and dash-boarding
• Introduced research and strategy methodology based approach for campaign planning and execution
• Planned multiple campaigns that are driven by consumer insights, behaviours and trend patterns
• Introduced and streamlined the project management pipelines starting from briefing to execution to delivery of a project
• Managed accounts like cultx.fit, flipkart, flatheads, cultsport, aastey, cleartrip etc
• Executed end to end small scale to large scale and campaigns

Dec 2021 – Apr 2022 · 4 mos · Mumbai, Maharashtra, India

• Building Go-To-Market plan and campaign strategy for the brands - cultx.fit, cultsport, Flatheads, Flipkart
• Drive and Deliver efficient digital campaigns, manage the account and implementing new initiatives across the brands
• Focussed analysis of accounts across social media and performance ads
• Spearheaded branding and rebranding strategy for cultx.fit, cultsport

Jan 2021 – Dec 2021 · 11 mos · Hyderabad, Telangana, India · Remote

• Unigrad.io - Edtech Platform
• Lead the content team to create and curate best in class content for social media.
• Created brand guidelines for the company in terms of design and operations.
• Established the design language that reflects the brand image.
• Developed page from 0 to 10,000 Followers in 3 months and 10,000 to 20,000 in 1.5 months.
• Created multiple viral content for increasing reach and engagement.
• Little Local - D2C platform for bringing local, authentic food & craft products
• Successfully planned, designed, launched and executed Little Local Cook Book Campaign that calls home chefs to create versatile recipes using himalayan-sourced Rajma, Rice and Apricot varieties.
• Handled visual communication segment and lead Little Local Cook Book campaign.
• Collaborated closely with the core team to develop brand strategies and creative work.
• Owned creative development starting from writing to deliver the brief; guide and project manage the organisation in developing positioning, creative strategy, creative execution, and delivery.
• Collaborated to build and execute the Brand Guidelines.
• Built creative capacity within the organisation by developing and running programs to enhance the team performance on creative decision making, and campaign and account management.

Feb 2020 – Jan 2021 · 11 mos · Hyderabad, Telangana, India

• As Operations Manager at inflooo, I have been given the responsibility to oversee the Influencer marketing business operations in terms of building influencer apps and brand-influencer connections.
• Over my period of time in Inflooo, I have led the team of 5 to built and market 50+ Influencer web apps which were developed them on the CreatorOS platform and has lead the artist management team that managed 8000+ Influencers creating India's largest Micro-Influencer Community.

Apr 2018 – May 2020 · 2 yrs 1 mo · Hyderabad Area, India

• FTH is a collaborative social networking platform for artists, musicians, designers, entrepreneurs and startup enthusiasts. We have managed close to 2000+ community members in the South India region. The active community is known for its wide range of networking events at multi-city hub spots.
• At FTH, We've managed to build a software MVP for all the local community artists to create an engaging space for them to connect, co-create and collaborate on individual projects at scale.