Jan 2023 – Feb 2025 · 2 yrs 1 mo · Navi Mumbai, Maharashtra, India

• Tushar is mandated to lead the Digital Business and Transformation strategy and efforts for Schaeffler Automotive Aftermarket India and AP Business.
• He has been driving 1st of it's kind initiatives for the brand in line with global strategy which includes --
• Launching the brand on online 3rd party e-commerce market places
• Pilot and pivot D2C business models to provide solutions to end customers (garages)
• Own and drive penetration of the REPXPERT (one stop shop app) among defined TG's in aftermarket
• Evaluate the potential innovation models and develop a roadmap for implementation resulting in 2x growth.
• Leading efforts regarding digital business operations (digital marketing incl. lead management & CRM, customer experience, analytics, pricing, processes, distribution, controlling, account management, internal and external communications)
• Contributes with digital commerce experience to the digital movement in the Region and Areas
• Spearhead the disruptive growth aspiration by managing Koovers (B2B ecommerce start up fully acquired) aiming for 3x growth.

Apr 2022 – Nov 2022 · 7 mos · Mumbai, Maharashtra, India

Jan 2022 – Sep 2022 · 8 mos · Mumbai, Maharashtra, India

Apr 2019 – Mar 2022 · 2 yrs 11 mos · Pune, Maharashtra, India

• To craft, lead and execute the Brand & GTM strategy. Overall responsibility for the
• development and management of
• targeted B2B marketing programs for
• the commercial business.
• Lead strategic investment and M&A projects end to end to drive disruptive growth.
• Bring a strategic approach to marketing and play an integral role in driving all marketing efforts for customer/business segmentation, creating value proposition, brand positioning and engagement across customer touch points in the truck, bus radial tyres, Taxi Fleets & off-the-road tyre segments.
• Build technology enabled New Business Solutions to leapfrog the Brand Growth.

May 2015 – Mar 2019 · 3 yrs 10 mos · Gurgaon, India

• 1.Plan, Create and execute effective marketing activations to get strengthen brand, create a leadership position & support for new business in the market.
• 2.Lead the thinking on 3 year marketing planning strategy, business model, consumer initiatives, brand planning, and budget management
• 3.Focus on multiple channels for marketing including new media (eg. Webinars) / social media etc.
• 4.Partner/Associate with agencies (eg. Institutions/Groups/TG Clubs) and organizing bodies (eg. CII) to identify platforms for customer connect
• 5. Identify, Create, Plan and execute Engagement events, Technology & Thought Leadership Forums showcasing organization strength & support Brand Building.
• 6.Ensure the brand message is communicated and understood to identified TG in an innovative way.
• 7.Create positive customer experiences to build a strong engagement platform and support business growth
• 8.Focal Point for ROI calculation/improvement for all activations and connect to business goals
• 9.Continuously work on explore business objectives, to gather Insights on Consumer / Trade / Influencer via continuous ‘in touch’ program to assess local needs and enable implementation in organization
• 10.Lead the concept development process for each of the segments.
• 11.Manage the brand communication and product strategy from inception to delivery of the brand and ensure that brand message is communicated and understood to TG identified in an innovative way.
• 12.Lead commercialization and revenue generation of new and ongoing brands.

May 2011 – May 2015 · 4 yrs · Mumbai Area, India

• Tushar was Marketing Lead for Automotive & Industrial Business where he grew the premium coatings business by 15% in profit margin and 3% in market share. He was instrumental in setting up the Auto Refinish Market Entry strategy which helped brand achieve a market share of 2% in 4 years’ time.
• He was instrumental in Launching New Products through appropriate mix of ATL, BTL, Digital & Social platforms. He led digital transformation and implemented SAP CRM. He also led the digital marketing strategy for the business with record breaking Brand KPI’s on platforms like FB, Linkedin, Website & Twitter.
• He built brand equity through various Industry Body Associations (eg. CII, SIAM, ACMA, IPA, etc.), External Recognitions & Events/Exhibitions. Tushar’s sustainable marketing approach has resulted in creating Brand Properties like IPL partnerships; Painters Awards; Color Study reports, Corporate HOLI, Influencer Programs, etc.
• He was proficient to build and drive marketing strategies and Activations through IMC approach & innovative sales tools resulting in short term revenue gain and long-term brand imagery enhancement.
• Few of his achievements are Award winning ATL campaigns, Website Refresh for the Brand, App development for Color Selection, Establishing Color Studio, Color Trend Research & Experiential engagement CVP tools. His creative & determined approach to empower agencies has helped brand to build relevant associations with its TG. Tushar is one who believes in strong purpose for business and have effectively enhanced the Painters community through focused marketing initiatives.

May 2010 – Jul 2010 · 2 mos

• Summer Trainee in Dr. Fixit Division.
• Responsible to understand the competition clutter and Customer behavior in Mumbai Market in the Construction Chemiclas Business.
• To see the positioning of Dr. Fixit Brand viz.a.viz other brands.
• Study as mix of both On field research and desk analysis..

Dec 2005 – Aug 2009 · 3 yrs 8 mos · Mumbai, Maharashtra, India

• Tushar was part of the Mahindra Strategic Team and has been a critical project team member in planning, ideating and launching various Models meeting Timelines, Branding, Costing, Pricing & Channel/ Distribution.
• He has been recognized for his excellent contribution in launching XUV 500, Scorpio & Bolero Refresh & Export Tractor Models within the project cost.
• His energy towards systems & automations has resulted in building successful Vendor Management Strategy & Platforms.
• Combining Technology with Cost/Price Management has helped the brand achieve profit margin through cost reduction initiatives.