Ashna Goel — Founder
Branding and Marketing Strategy Professional with experience in FMCG and QSR industry. I bring expertise in brand concept building, branding and marketing strategy, storytelling, new product launches and creating Go-to marketing strategies based on consumer behaviour! Passionate about growing a brand from anything and to everything; finding and understanding consumer insights to developing strategies to build powerful communication to have an impact on the business by increasing revenues. I have experience in Primary and Secondary Research, Budget Mapping, 360 degree Campaign Planning, Communication Development, Agency Handling, Media Planning, BTL and ATL Activations, Corporate Alliances, Team Management and Business Planning My achievements include increasing the sales by 25% while handling a campaign and a lot more which we can discuss in person. In addition to this, I have an experience in Entrepreneurship and looking forward to many such more opportunities.
Stackforce AI infers this person is a Marketing and Branding Specialist in the FMCG sector.
Location: Delhi, India
Experience: 10 yrs 3 mos
Skills
- Brand Management
- Marketing Strategy
- Growth Marketing
- Brand Strategy
- Entrepreneurship
- Brand Development
- Marketing
- Business Development
Career Highlights
- Increased sales by 25% through effective campaign management.
- Founded India's first oatmilk brand focused on sustainability.
- Expert in brand strategy and consumer insights.
Work Experience
HealthKart
Senior Marketing Manager (4 mos)
Veeba
D2C Growth (7 mos)
Senior Brand Manager (7 mos)
Reliance Retail
Senior Brand Manager - Milkbasket (2 yrs 4 mos)
MilkinOats
Founder and Director (3 yrs 11 mos)
The Belgian Waffle Co
Brand Manager (1 yr 2 mos)
Assistant Manager - Marketing/Business Development (3 mos)
Intern - Marekting/Business Development (7 mos)
Gustavo
Market Research and Revenue - Validation and Testing - Live Project (3 mos)
Amazon
Digital Marketing - Amazon Prime Videos (3 mos)
McDonald's
Consumer Research - Live Project (0 mo)
Hindustan Coca-Cola Beverages Pvt Ltd
MBA Summer Intern - Trade Marketing (1 mo)
TEDxGateway
Operations Volunteer (0 mo)
TEDxBocconiUMumbai
Marketing and Sponsorship (5 mos)
Flyrobe
Business Development Intern (2 mos)
OYO
Campus Crew Manager - Marketing (8 mos)
Sales And Marketing Intern (8 mos)
Aricent
Software Developer Internship (1 mo)
Ocazion
Founder (1 yr)
Blinkit
Sales Marketing Intern (2 mos)
CSC
Software Intern (1 yr 1 mo)
Google Developer Group - Bharati Vidyapeeth's College of Engineering (GDG BVP)
Chairperson (1 yr 11 mos)
Aricent
Software Engineer Internship (1 mo)
Education
Master of Business Administration - MBA at SDA Bocconi
Diploma in International Business at SDA Bocconi
Bachelor of Technology (B.Tech.) at Bharati Vidyapeeth College of Engineering
Bachelor of Technology (BTech) at Guru Gobind Singh Indraprastha University
10+2 at Venkateshar International School, Dwarka
IndustryCreds Scholar at Kraftshala
