Jan 2022 – Present · 4 yrs 2 mos

• Drove 150% revenue growth by leading multi-region marketing strategy and aligning sales + marketing initiatives.
• Boosted brand authority & lead generation through high-impact content (whitepapers, case studies, eBooks, videos).
• Increased engagement by 130% via global events, webinars, and exhibitions.
• Scaled digital presence, achieving +150% organic traffic growth through SEO, SEM, and campaign optimization.
• Implemented marketing automation, improving lead nurturing & campaign efficiency.
• Expanded market reach by 60% through GTM strategies with BD & Product teams.
• Adopted Account-Based Marketing (ABM), accelerating enterprise deal closures.
• Enhanced forecast accuracy by 25% via KPI monitoring & sales trend analysis.
• Strengthened brand visibility through PR, media, and strategic communications.

Jul 2020 – Jan 2022 · 1 yr 6 mos

• Drove regional growth by developing and executing targeted marketing strategies aligned to business priorities.
• Produced high-impact content (surveys, whitepapers, case studies, eBooks, blogs, videos) to elevate brand authority and fuel lead generation.
• Delivered 100+ customer/prospect events, webinars, and conferences, boosting engagement and pipeline creation.
• Strengthened digital presence through website localization, SEO, SEM, and performance-driven campaigns.
• Built full-funnel marketing automation flows with analytics integration, improving lead nurturing and conversion.
• Collaborated with BD & Product teams to define and execute GTM strategies, driving market expansion.
• Adopted Account-Based Marketing (ABM) to enhance enterprise targeting and accelerate deal closures.
• Optimized campaign ROI through KPI-driven performance tracking and continuous improvement.
• Led PR & media initiatives, increasing brand visibility and strengthening market positioning.

Jan 2020 – Jul 2020 · 6 mos · India

• Launched new SaaS brand from concept to market, securing 10+ enterprise customers in 6 months.
• Designed 360° GTM and pricing strategies across India and international markets, accelerating adoption.
• Drove 2x pipeline growth with integrated digital + offline campaigns and consistent brand positioning

Feb 2018 – Jan 2020 · 1 yr 11 mos · Pune Area, India

• Established processes across Pre-sales, Sales & Marketing, improving efficiency and pipeline visibility by 80%.
• Scaled digital presence through SEO, SMM & paid campaigns (Google, LinkedIn, Bing), driving 5x lead generation.
• Optimized CRM & automation platforms, improving lead-to-deal conversion by 65%.
• Expanded international pipelines across Europe, North America & APAC, contributing to 60% revenue growth from new geographies.
• Executed 200+ global campaigns & events, boosting brand visibility and partner engagement.
• Delivered competitive insights that shaped go-to-market and performance marketing strategies.

Mar 2017 – Feb 2018 · 11 mos · Pune Area, India

• Led 360° Digital Marketing for Xenia & its clients (B2B & B2C), driving multi-channel campaigns (SEO, SMM, Paid Ads, Content, Social Promotions) that boosted lead flow by 2.5x.
• Built & executed social media strategies across industries, growing engagement and community reach by 300%+.
• Managed end-to-end marketing: branding, PR, localization, web marketing, and demand generation—directly contributing to new client acquisitions.
• Planned & delivered 25+ events, product launches, ATL/BTL campaigns, and roadshows, strengthening client visibility and market positioning.
• Specialized in account management & client communications, unlocking cross-sell and upsell opportunities.
• Led international business development & enterprise sales (IT & ERP), expanding footprints in North America, Europe & APAC.
• Designed and executed lead generation strategies (monthly, quarterly, annual) that consistently delivered new account wins & revenue growth.
• Created 100+ high-value content assets (websites, whitepapers, case studies, eBooks, sales decks, videos) to fuel marketing & sales cycles.

Aug 2015 – Nov 2016 · 1 yr 3 mos · Pune Area, India

• Conducted in-depth market research to identify trends, customer needs & competitor gaps, enabling data-backed GTM strategies.
• Acted as the primary customer contact, ensuring smooth communication & service delivery for 100+ accounts.
• Researched product/service demand & competitor offerings, influencing pricing and positioning strategies.
• Improved retention rates by 20% through proactive customer engagement and competitive offer matching.
• Consistently achieved monthly, quarterly & annual sales/retention targets, contributing directly to revenue growth.
• Managed customer service operations, maintaining 95%+ service quality & delivery SLAs.
• Created 250+ content assets (presentations, marketing videos) to support sales & marketing campaigns.
• Trained & mentored new associates, driving faster onboarding and improved process adoption.

Aug 2014 – Jul 2015 · 11 mos · Pune Area, India

• Built and scaled a full-service digital marketing startup helping businesses strengthen brand presence, reduce churn, and accelerate revenue growth.
• Designed and executed 360° digital strategies across SEO, SEM, PPC, and paid ads (Google, Facebook, LinkedIn, Twitter), driving measurable ROI for clients.
• Developed and delivered growth hacking solutions for startups & SMBs, enabling faster customer acquisition and market penetration.
• Created and managed branding & design projects, including websites, creatives, and campaign assets tailored to diverse industries.
• Trained & consulted 100+ professionals and businesses in digital marketing best practices, building in-house capabilities for long-term success.
• Led client acquisition & account management, expanding customer base across multiple sectors while ensuring strong retention.
• Managed end-to-end business operations: strategy, marketing, sales, service delivery, and financial planning.

Nov 2013 – Aug 2014 · 9 mos

• Built and executed social media marketing strategies across key platforms, driving consistent engagement and follower growth.
• Launched and managed SMS & email marketing campaigns end-to-end, improving lead nurturing and customer retention.
• Led brand-building campaigns and marketing projects, strengthening client visibility and positioning.
• Developed and maintained digital communities & networking channels, boosting interaction and brand loyalty.
• Increased online presence & visibility through targeted paid and organic campaigns across Google, Facebook, LinkedIn, and Twitter.
• Optimized SEO continuously, resulting in steady organic traffic growth and higher search rankings.
• Implemented performance tracking with Google Analytics & internal tools, ensuring data-driven marketing strategies.
• Oversaw end-to-end business operations, including strategy, sales, client acquisition, and delivery.