Ishani Maheshwari — Digital Marketing Specialist
I’m a marketer who enjoys building things that grow categories, products, brands, and most importantly, long-term customer relationships. Over the last few years, I’ve worked across HDFC Bank, Flipkart, and Reliance Retail, handling everything from GTM strategy and category P&L to lifecycle marketing (CLM), CRM, retention, and full-funnel growth. My strength lies in understanding how users think, breaking down data into simple insights, and working with multiple stakeholders - product, design, data science, sales, finance, and regional teams to turn those insights into campaigns and digital journeys that genuinely drive business outcomes. I’ve worked on launching & scaling D2C, National brands, built segmented lifecycle journeys, led experiments, and improved funnel conversions through a mix of data, intuition, and structured execution. Outside work, I love writing and simplifying marketing concepts. I’ve published pieces on branding, product, and the startup ecosystem on LinkedIn and platforms like Casereads, The Representative, Marketing Weekly, and Unstop. At my core, I’m someone who enjoys solving real user problems, collaborating with diverse teams, and building growth systems that are scalable and customer-first. My Expertise: GTM Strategy, Lifecycle Marketing, CLM, Retention, CRM, Growth Marketing, Category Management, User Insights, Experimentation, Multi-Stakeholder Collaboration, AB testing, Performance Marketing, PNL Management, Customer Insights & Segmentation, Content & Brand Strategy, Funnel Optimization Tools & Platforms: CLM & Automation: MoEngage, Clevertap, WebEngage, Adobe Journey Optimizer Analytics & Attribution: AppsFlyer, Branch, Mixpanel, Amplitude, Adobe Analytics, GA4 CRM & Engagement: Salesforce Marketing Cloud, HubSpot, Netcore Performance Marketing: Meta Ads Manager, Google Ads, DV360, LinkedIn Ads
Stackforce AI infers this person is a Growth Marketing Specialist in the E-commerce and Retail sectors.
Location: Mumbai, Maharashtra, India
Experience: 4 yrs 10 mos
Skills
- Growth Marketing
- Gtm Strategy
- Category Management
Career Highlights
- Expert in Growth Marketing and GTM Strategy.
- Proven track record in building customer relationships.
- Strong analytical skills driving data-informed marketing.
Work Experience
HDFC Bank
Product & Growth Marketing Manager (2 yrs 4 mos)
Flipkart
Assistant Marketing Manager (1 yr 6 mos)
Reliance Retail
Assistant Marketing Manager (1 yr)
Dare2Compete
Content Writer (0 mo)
The Representative
Contributing Author (1 mo)
Indian Oil Corp Limited
Market Research & Strategy (1 mo)
Marketing Weekly
Editor (1 mo)
Tata Steel
Market Research & Strategy (1 mo)
CITYFURNISH
Digital Marketing Intern (0 mo)
Popshot
Marketing And Branding Intern (0 mo)
Jio Creative Labs
Marketing Intern (4 mos)
Education
Master of Business Administration at Welingkar Institute of Management
B.Com at Veer Narmad South Gujarat University, Surat
