Priyanka S

Business Development Executive

Gurgaon, Haryana, India8 yrs 3 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Data-driven full stack marketer with proven online growth.
  • Expert in retention marketing and brand management.
  • Strong experience in cross-functional team collaboration.
Stackforce AI infers this person is a Growth Marketing Specialist in the Digital Marketing and E-commerce sectors.

Contact

Skills

Core Skills

Growth StrategyData AnalysisRetention MarketingBrand ManagementDigital MarketingAnalytics

Other Skills

A/B testingAOP planningAnalyzing LTVsBoosting retentionBusiness GrowthCLMCRM IntegrationCampaign structuringCategory ManagementCategory growth & marketingCompetitive AnalysisConsumer BehaviorCreative StrategyCustomer Lifecycle ManagementCustomer Relationship Management (CRM)

About

Know what intrigues me the most: Marketing. When I look at a brand campaign I start backtracking it; Implementation schedules, Channel selection, Budget, Target Audience, Analysis, Research, Setting Goals. This is what I do in my current role; planning growth strategies, designing communication budget allocation, managing PnL of my portfolio, boosting retention, increasing user engagement, building loyalty, analyzing the performance (data crunching, ofcourse), and studying consumer behavior. Well, I am a data-driven full stack marketer & strategist with a proven track record of driving online growth and building strong digital brands; worked for Online gaming, Travel, Real Estate and ecomm industries. Helped building brands from scratch involving various tech integrations, evaluating marketing tools and getting them onboard. I love to talk about brands & passionate in crafting personalized customer experience through a mixture of data driven decisions, effective content strategy and innovative marketing technology. A few of my key competencies include (still honing them rigorously): * Retention Marketing * Brand Management * Growth Strategy * Market Research * Consumer Insights * CRM strategies I am good at taking Initiatives & getting work done in a jiffy (mostly) due to my high urgency level. Highly adept to working across cross-functional teams & driving outcomes. Also have an exposure to work and report to the C-Level executives in a firm. I am a creative person at heart and I love to play around with colors, play synth. For discussions on Marketing, Education or just life write to me at priyanka.igpl@gmail.com

Experience

Paytm

Growth Marketer

Apr 2022Present · 3 yrs 11 mos · Remote

  • Driving strategy/roadmap
  • AOP planning, Analyzing LTVs, cohorts to make data driven decision and projections
  • Category growth & marketing, P&L ownership, driving Revenue through effecient GTM strategy
Driving strategy/roadmapAOP planningAnalyzing LTVsCategory growth & marketingP&L ownershipGTM strategy+2

Zupee

Manager, Brand & Growth Marketing

Nov 2020Mar 2022 · 1 yr 4 mos · Gurugram, Haryana, India

  • Designed Loyalty program increasing MoM retention
  • Funnel drops and user journey optimization
  • Nudge different cohorts creating segmented offers, cashback and coupons
  • Boosting M2,M3 retention, RPU, LTVs
Designed Loyalty programFunnel drops optimizationUser journey optimizationSegmented offersBoosting retentionRetention Marketing+1

Railyatri.in

campaign Manager - Performance Marketing & Growth

Oct 2018Oct 2020 · 2 yrs · Gurugram, Haryana, India

Bold kiln | operatorvc

Key Account Manager - Digital Marketing

Jul 2017Jul 2018 · 1 yr · Noida, Uttar Pradesh, India

  • Provide recommendations to the Client and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search.
  • Monitoring of keyword bids account daily & monthly budget caps, impression share, quality score, and other important account metrics. A/B testing of ads & Landing page Optimization.
  • Gathering insights into campaigns and consumer behaviour and implementing the learnings.
Keyword opportunitiesCampaign structuringMonitoring keyword bidsA/B testingLanding page optimizationDigital Marketing+1

Education

GL Bajaj Institute of Technology and Management

Bachelor of Technology - BTech — Computer Science

SP Jain School of Global Management - Dubai, Mumbai, Singapore & Sydney

Postgraduate Degree

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