Rachael Pilcher

Digital Marketing Specialist

Berlin, Germany10 yrs 2 mos experience
Highly Stable

Key Highlights

  • 9 years of experience in B2B/B2C SaaS.
  • Clients include Amazon, Stripe, and Uber.
  • Expert in conversion-optimized copywriting.
Stackforce AI infers this person is a B2B SaaS copywriter with a strong focus on conversion optimization.

Contact

Skills

Core Skills

CopywritingB2b MarketingE-commerceBrand Development

Other Skills

AdvertisingApparelBloggingBusiness-to-Business (B2B)Content MarketingConversion OptimizationCorporate BloggingCustomer ServiceDigital MediaEditingEmailEvent ManagementEvent PlanningFashionLanding Page Optimization

About

I have 9 years of experience working with B2B/B2C SaaS and tech companies around the world. From Series A startups to enterprise brands, I partner with teams who need optimized copy and content that helps them connect with their ideal customers, increase conversions, and drive revenue. Clients include Stripe, Amazon, Uber, Salesforce, Semrush, Culture Amp, Constructor, and Shogun, plus top-tier B2B and SaaS agencies. Industries I love to write for: Fintech, Wellness, Fitness, Health, Ecommerce, Sustainability, AI, Martech, Legal tech, HR tech, and B-Corp companies. Here are some nice things clients have said about my work :) ⭐️ "The data does not lie when we look at how successful this project has been. The content you have created has helped contribute to a +105% YoY increase in our total number of search rankings, with a huge +889% YoY increase in our website ranking in positions 0-3. This has led to a +84% YoY increase in visits to the blog, and generated a humungous +1,416% YoY increase in direct sign-ups from the blog" - Catherine Lux, Head of Content Marketing, Amazon ⭐️ "We cooperated with Rachael on several large-scale copywriting projects, as well as ongoing writing assignments for our corporate blog and case studies. The results have always been fantastic, and I highly recommend Rachael as a creative and competent writer and copywriter" - Martin Konrad, CPO and Co-founder, Worksuite ⭐️ “If you’re looking for a clever, professional SaaS writer, you may be aware of some “quality” agencies that can help. But if you’re looking for the best of the best, Rachael is the gold standard. And she sets the bar very high. I highly recommend her to any B2B company or subscription-based business seeking greater firepower” - Derek Erwin, Lighter Capital I’ve presented at: ⭐️ MicroConf Remote ⭐️ Zoho CRO Mastermind Webinar Series ⭐️ Wynter Games #3 And been featured by: ⭐️ Growth Mentor ⭐️ Freelancer Magazine ⭐️ Yours in Marketing podcast ⭐️ The Copywriter Club podcast Visit my website to learn more: www.mightyfinecopy.com

Experience

Sendbird

Freelance Copywriter

Feb 2024Apr 2024 · 2 mos

Amazon

Freelance Copywriter

Aug 2023Present · 2 yrs 7 mos

Consent kit

Freelance Copywriter

Jan 2023Dec 2023 · 11 mos

Stripe

Freelance Copywriter

Jun 2022Present · 3 yrs 9 mos

Semrush

Freelance Copywriter

Sep 2021Jun 2022 · 9 mos

Shogun

Freelance Copywriter

Aug 2021Oct 2021 · 2 mos

Ecanvasser

Freelance Copywriter

Jun 2021Present · 4 yrs 9 mos

Worksuite

Freelance Copywriter

Mar 2021Feb 2023 · 1 yr 11 mos

Owler - a meltwater offering

Freelance Copywriter

Feb 2021Apr 2021 · 2 mos

Roikit.io

Copywriting & Design Creative Studio

Jan 2020Jan 2023 · 3 yrs

  • Roikit provides a complete end-to-end copywriting and design service that drives conversions for B2B & SaaS landing pages, sales pages, Facebook ads, and websites.
  • We help companies with:
  • Customer and competitor analysis
  • Finding the right messaging
  • Strategy
  • Copywriting
  • Design & UX
  • 3D models
  • Testing & iteration
  • Webflow design
  • Website development

D custom

Freelance Copywriter

Dec 2019May 2021 · 1 yr 5 mos

Biteable

Freelance Copywriter

Dec 2018Feb 2020 · 1 yr 2 mos

Mighty fine copy

B2B SaaS Conversion Copywriter

Sep 2016Present · 9 yrs 6 mos · Location independent

  • I help SaaS and tech companies drive more trials, demos, and revenue with conversion-optimized website copy
Landing PagesWeb Content WritingCopywritingBusiness-to-Business (B2B)EmailMarketing Strategy+5

Heaney & partners

Legal Assistant Paralegal

Jun 2010Feb 2013 · 2 yrs 8 mos

Rita sue clothing

Director

Feb 2005Apr 2015 · 10 yrs 2 mos · Auckland, New Zealand

  • Owner director at Rita Sue vintage boutique - specialising in vintage inspired clothing and accessories from around the world since 2005
  • Building the e-commerce website and opening 2 retail stores
  • Creating a unique brand voice for the company
  • Content marketing for website and social media
  • Maintaining seller accounts on Ebay and TradeMe
  • Product curation - research, sourcing, and importation of products
  • Marketing and branding for print media
  • Product development, garment sampling and production of in-house fashion collection
  • Staff management and training
  • Event planning, marketing and management
  • Products, articles and photoshoots featured in:
  • North & South magazine
  • NZ Herald - Canvas
  • NZ Herald - Viva
  • Herald on Sunday
  • New Idea
  • NZ V8 magazine
  • NZ Hot Rod magazine
  • Australian Womans Weekly
  • Fashion Quarterly NZ
  • Next
  • Glory Days

Education

University of Auckland

Bachelor of Arts (BA)

Auckland University of Technology

Legal Executive — Law

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