May 2022 – Nov 2024 · 2 yrs 6 mos · Remote

• Owned all marketing, sales, revenue, customer and paid media operations. Marketing and sales tech stack administration, procurement of and vendor relationships. Sales forecasting, GTM business intelligence and reporting, comp planning, field operations, quota, and outbound lead assignments. Marketing attribution reporting, lead scoring, tracking, and routing. Enriched and managed databases, ensured compliance and expanded segmentation capabilities. Owned ABM functions and development of strategy along with execution. Managed teams of operational personnel dedicated to each core function.

Nov 2020 – Apr 2022 · 1 yr 5 mos · Remote

• Owned the administration, budget, procurement and vendor relationships of all marketing technologies. Ensured seamless integrations and scalability of all software. Architected fully flushed out lead scoring and routing systems. Worked hand in hand with sales leaders on rolling out sales enablement technologies and a comprehensive inbound lead handling process. Governed marketing database and ensured full compliance with Canned Spam, GDPR, CASL and CCPA regulations. Managed enterprise CMS and all back-end development, security and technical requirements. Co-administered CRM with Sales Operations and built out sales processes and functions. Built data pipeline and campaign attribution tracking for reporting and dashboards providing key insights to executive leadership.

Sep 2019 – Nov 2020 · 1 yr 2 mos · Fort Collins

• Managed and built overall email marketing strategy working closely with marketing and
• content teams. Led, organized and standardized the daily workflow of all email campaigns. Leveraged best practices to build engaging email templates that are mobile-friendly and responsive. Managed subscriber data, email lists and segmentation. Proactively monitored and analyzed key email metrics to govern and optimize channel return. Widely reported and shared out email marketing KPIs.

Mar 2018 – Sep 2019 · 1 yr 6 mos · United States

• Developed and executed strategies to optimize marketing processes and workflows, ensuring efficient and effective campaign management. This included overseeing the implementation of multiple marketing automation systems, managing data integration and analytics, and maintaining the integrity of marketing databases. I coordinated cross-functional teams to streamline marketing efforts, tracked and analyzed key performance metrics, and provided actionable insights to drive decision-making at all levels of the business. Managed budgets, evaluated vendor performance, and ensured that marketing activities aligned with overall business goals and objectives.
• Career Highlight: In just six months of migrating platforms and establishing best practices I achieved a 99% increase in marketing ROI, and a 221% increase in MQLs delivered to sales compared to the previous 18 months. I was recognized by Marketo and received a Revvie Award for the results I achieved. Only 10 of these awards are given per year with a user base of over 65,000.

Mar 2016 – Mar 2018 · 2 yrs · Fort Collins, Colorado Area

• Created and executed multi-touch lead generation, nurturing, and progressive profiling campaigns. Acted as a SME in all aspects of marketing automation and taught best practices to internal marketing users. Partnered with enterprise clients to develop marketing strategies that maximized results. Developed lead scoring systems and dynamic reporting that enhanced insights and showed full contact and account lifecycles.
• Career Highlight: Executed sponsored demand generation campaigns for several major enterprise organizations. Including Microsoft, Dell, HPE, and Schneider Electric. Featured in Folio magazine as a rising star for innovation, and success in demand generation

Dec 2010 – Mar 2016 · 5 yrs 3 mos

• Managed Constant Contact’s email support platform catering to the support inquiries of 650,000 customers and responsible for the management of 60-80 employees based off customer demand. Concurrently managed a separate team of 13 dedicated employees for various projects, product releases, and customer attrition initiatives.

Mar 2009 – Mar 2017 · 8 yrs · Irvine California

• Responsible for improving the efficiency of internal and external processes on an as needed basis as a consultant. Administrated the implementation, and maintenance of Salesforce as their CRM. Responsible for email marketing initiatives spanning external marketing communications, email template creation using HTML/CSS, A/B testing, reporting, data analysis, and training.