Jan 2019 – Sep 2019 · 8 mos · Westminster, CO

• Provide ongoing metrics using analytics, marketing automation, and integrated marketing tools to impact revenue, report on success using funnel metrics, and provide context to offer recommended marketing strategy approaches.
• Implement segmentation strategies and personalized marketing campaigns for targeted verticals and personas using Content AI and RTP.
• Translate between strategy and technology: programming multi-touch, multi-channel demand marketing campaigns in Marketo, including all assets such as landing pages, emails, graphics, templates and forms to follow best practices throughout the organization.
• Maintain database architecture and data quality: ensure and define an architecture that supports business requirements and facilitates effective integration with Salesforce and other Marketing Technology tools
• Manage all Marketo integrations (Salesforce, Google Analytics, Wistia, DemandBase, Navigator and Slack).

Jan 2018 – Jan 2019 · 1 yr · Westminster, CO

• Provide ongoing metrics using analytics, marketing automation, and integrated marketing tools to impact revenue, report on success using funnel metrics, and provide context to offer recommended marketing strategy approaches.
• Implement segmentation strategies and personalized marketing campaigns for targeted verticals and personas using Content AI and RTP.
• Translate between strategy and technology: programming multi-touch, multi-channel demand marketing campaigns in Marketo, including all assets such as landing pages, emails, graphics, templates and forms to follow best practices throughout the organization.
• Maintain database architecture and data quality: ensure and define an architecture that supports business requirements and facilitates effective integration with Salesforce and other Marketing Technology tools
• Manage all Marketo integrations (Salesforce, Google Analytics, Wistia, DemandBase, Navigator and Slack).

Jan 2016 – Jan 2018 · 2 yrs · Westminster, CO

• Programming, testing and monitoring of multi-touch, multi-channel demand generation campaigns in Marketo, including all assets such as landing pages, emails, graphics, lists and forms.
• Maintain database health - ensure data cleanliness & completeness leveraging tools in Marketo, Salesforce & third-party data providers.
• Implement segmentation strategies and nurture campaigns for targeted verticals and personas.
• Provide ongoing metrics in support of marketing campaign effectiveness and ROI.

Jan 2014 – Jan 2016 · 2 yrs · Greater Denver Area

• Provide creative direction to vendor partners, manage project timelines and communications for marketing activities, and ensure on-time completion of projects nationwide.
• Manage and maintain company website, provide creative direction for email campaigns including promotional offers, and track eClub membership growth.
• Marketing support for new restaurant openings and direct mail B2C initiatives, as well as supervision of public relations activities to maximize brand awareness.

Jan 2014 – Jan 2014 · 0 mo · Broomfield, CO

• Collaborate with marketing team and company ownership to determine short term and long term marketing strategy including events schedule, blogs, social media calendar, and web content management.
• Interview key customers from Fortune 500 companies to write case studies about customer benefit and return on investment from product use.
• Write creative blog posts and email campaigns to develop nurture programs and increase interest and understanding in product offerings.

Jan 2012 – Jan 2014 · 2 yrs · Aurora, CO

• Write and design materials such as whitepapers, industry analyses, case studies, data flyers, roundtable summaries, and press releases.
• Implemented a media monitoring process, developed advanced reporting, and presented findings to marketing, executive management, and sales teams.
• Managed all social media content, researched complaints, and developed action plans which included reaching out to customers and working with operations team to resolve issues.
• Designed print advertising, print and online publications, HTML templates, and custom flyers for domestic and international publications on request.
• Developed and presented materials at trade show exhibits and company-sponsored events with a focus on expanding brand recognition and recruitment.

Jan 2007 – Jan 2008 · 1 yr · Albuquerque, New Mexico

• Performed DNA extraction, running DNA sequences, and accessing NCBI BLAST Databases under microbiology professor’s direction.
• Collaborated with top scientists on multiple research projects, presented at 2007 International Science and Engineering Fair, and received third place.