Dec 2021 – Dec 2022 · 1 yr · Remote · Remote

• At ShareChat, I led the creator-side product team to scale high-quality user-generated content (UGC), improve creation and editing experiences, and unlock new monetization opportunities for creators.
• 🎯 Scaled creator-to-MAU ratio by +7% → Optimized funnel and built creator-focused tooling to bring more users into the creator ecosystem.
• 📹 Improved daily content creation by 5pp → Launched new UGC formats (carousel, multi-upload) and streamlined the mobile-first creation flow to make publishing faster and more intuitive.
• ✨ Increased content conversion from 18.9% → 21.7% → Simplified publishing interface and automated smart tag suggestions to boost content discoverability.
• 📊 Partnered with feed & recommendation teams → Diversified content exposure, raising genre affinity from 2.1 → 2.4 per user, leading to broader engagement across topics.
• 💰 Grew ad revenue by 15% → Expanded long-form content supply and integrated partner APIs (ShareChat TV), enriching inventory for advertisers.
• 💡 Enabled user delight & creator monetization → Delivered better expression tools for creators while supporting scalable monetization strategies across high-engagement surfaces.

Aug 2019 – Dec 2021 · 2 yrs 4 mos · Singapore · On-site

• At Grab, I led the transformation of marketing and real-time communications for customers, partners, and merchants—building the foundations for scalable, personalized engagement across the platform.
• 🚀 Built Grab’s real-time communications platform → Powered personalized messaging across 7 business verticals, impacting 100M+ users through transactional, support, and marketing touchpoints.
• 📈 Enhanced marketing engagement by 20% → Delivered through channel personalization (email, push, in-app), dynamic segmentation, and smart delivery timing across cohorts.
• 💰 Drove $6M+ incremental marketing revenue → Re-architected campaign tools for performance, scale, and reliability, enabling product and CRM teams to launch campaigns seamlessly with zero engineering effort.
• 💬 Launched in-app customer chat experience → Reduced support turnaround time, contributed to a 15% CSAT boost, and saved $1.8M annually in support costs.
• 🔐 Cut OTP SMS costs by $1.2M → Implemented intelligent failover logic and reduced retry dependency, ensuring frictionless app access for millions of users.
• ✅ Increased opt-in rate from 10% → 70% → Redefined consent flows and aligned incentives with user actions, significantly scaling marketing reach.
• Grateful to have worked on initiatives that sat at the intersection of customer experience, growth, and platform scalability—delivering impact at both product and business levels.

Apr 2018 – Apr 2019 · 1 yr · Dubai

Jul 2017 – Jan 2018 · 6 mos

• Invoicing & Payments Platform, Machine Learning & Enterprise Chatbots

Dec 2016 – Jun 2017 · 6 mos

• Electronic Payments, Machine Learning and Chatbots

Jul 2016 – Nov 2016 · 4 mos

• Electronic Invoicing & Payments, Invoicing and Payments Platform

Jul 2015 – Jul 2016 · 1 yr

• Enterprise Invoicing and Payments platform, Payment Gateway

Aug 2014 – Jun 2015 · 10 mos

• Enterprise Credit Management & Collections Management Software, Electronic Invoicing & Payments

May 2013 – Jul 2014 · 1 yr 2 mos

• Product Manager of Enterprise Cloud Product - Credit & Collections Management (Financial Supply Chain Management)
• Defined vision & roadmap for the product based on competitive analysis, inputs from sales and consulting teams. Collaborated with Engineering & Quality Assurance teams to deliver on the roadmap.
• Conducted workshops on design thinking to promote innovation in the organization.
• Directly worked with a few clients to improve their processes and to achieve better efficiency with HighRadius products.
• Helped scale HighRadius products by reducing implementation time for HighRadius products.
• Trained sales and consulting teams on new features and, pitched HighRadius products to prospects

Aug 2008 – Apr 2012 · 3 yrs 8 mos · Mumbai Metropolitan Region · On-site

• Designed, developed and deployed a large scale CRM solution for Department of Works & Pensions, UK Government
• Solution Architecture & Business Development:
• Identified as onshore solution architect to manage client relations, gather business requirements and deliver a scaled CRM solution
• SPOC for client interactions; managed cross functional teams to deliver
• Designed process maps for customer service operations of client; created over 30 high level functional design documents (functional specifications) describing entire CRM solution functionality
• Prepared dashboards and pivot chart reports for client’s senior management; critical in improving customer service
• Performed impact analysis for customer service operations; improved efficiency by ~18%
• Facilitated business development activities by providing industry specific solutions in CRM space
• Project Management:
• Successfully managed end to end operations of an incremental development project with a team of 20 developers
• Coached and mentored new members of development team in project functionality & best practices
• Managed day to day operations for a project’s application maintenance; maintained 100% SLA compliance; resolved over 200 technical/functional issues and reduced system crashes by 80%
• Initiated use of new methodology to ensure smooth transition of business requirements to build/test teams leading to ~15% less rework