Jan 2023 – Jan 2024 · 1 yr · San Francisco Bay Area

• Our mission was to enable humans to become better thinkers and doers by capturing, organizing and conversing with pieces of their mind - anytime, anywhere.
• Co-founded the startup and hired/built a core team of PMs, designers & engineers
• Crafted mission, defined MVP strategy & roadmap, conducted user and market research to design MVP
• Designed & developed a RAG (Retrieval-Augmented Generation) AI application from the ground-up, integrating GPT-4 LLM for conversational UX, OpenAI Whisper model for speech-to-text and a lot of good prompt engineering!
• Grew the product organically (zero marketing spend) to 1300+ registered users and 300+ weekly active users with 30% WoW retention

Jan 2023 – Jan 2024 · 1 yr · San Francisco Bay Area · Remote

• Built Willow, a talk-therapy AI assistant for mental health support - developed using state-of-the-art LLM fine-tuning using therapy-backed techniques and expert guidance from trained and experiences mental healthcare professionals
• Worked with the founding team (CEO, CPTO) to accelerate PMF
• My contributions included product positioning, AI fine-tuning training improvement, user research & segmentation, feature discovery & app UX, GTM strategy, data instrumentation & analytics

Jan 2022 – Jan 2023 · 1 yr

• As founding Product Lead, led Next Best Action - a strategic 0-to-1 AI-first product powered by Google Deepmind ML models to drive Ads revenue growth with a mission to personalize sales, marketing & support recommendations for Ads customers. Estimated to have a $XXB impact on Google Ads revenue top-line in 3 years.
• Crafted 3-yr vision, strategy & projected long-term revenue impact; led executive-level reviews across product, engineering, design, strat&ops, sales & marketing to receive executive buy-in on long-term vision, strategy & roadmap
• Executed quarterly roadmap in close collaboration with Google Deepmind, Strat&Ops and sales GTM teams - defined data sources, built data lake, trained & developed a Deepmind ML model, designed MVP
• Collaborated closely with Google Deepmind applied ML team of PMs, data scientists & engineers to design & train prediction & recommendation models, conduct model evaluation on a pre-defined historical data set & deploy the models to production

Jan 2019 – Jan 2022 · 3 yrs

• Kickstarted & led the user & monetization growth charter for Google consumer & b2b products in India by identifying growth opportunities with UPI online merchant payments. Grew paid users & revenue from 0 to XXM users & $XXXM in global revenue
• Led 100+ person XFN team to grow paid user acquisition, activation, retention & monetization growth across Google Play Store, Youtube & Ads
• Crafted & executed a 3-yr vision, strategy & roadmap & led 15+ launches by partnering with external partners (PSPs, banks, regulators, PSPs) and global Google product & XFN teams (biz, legal, privacy, finance, strategy&ops, GTM etc)
• Grew India to #1 New Paying User market globally for Play Store & Youtube by launching new UPI payment experiences across user activation, checkout and third-party app payments for one-time and recurring commerce products
• Collaborated very closely with UXD & UXR teams to undertake pan-India UX research studies to design UX innovations and improvements such as the app intent buy-flow, leading to 50% improvement in purchase conversion and 95% reduction in transaction fraud

Jan 2019 – Jan 2021 · 2 yrs

• User Growth: Onboarding & Activation - Google Pay India App
• Built the charter and a 20+ person team from the ground-up, leading to 60% increase in user activation success rate (highest-ever) & 45% reduction in journey completion time, resulting in XXM additional active users on an annualized basis
• Kickstarted the user activation charter from scratch by organizing two separate consumer & platform teams into one integrated product + engineering + design + XFN squad
• Defined North Star Metrics, set up data instrumentation and logging for Google Pay's most complex and most critical user journey (11+ screens, 5+ user journeys, 15+ external API calls)
• Undertook extensive data analysis and user research to unearth key insights, gaps and opportunities
• Designed & spearheaded 20+ UX and platform experiments & improvements in collaboration with internal & external partners
• Received ML-patent for 'Smart VMN' - an ML-platform to improve user authentication by routing user authentication SMS through the best available telecom network
• Payment Experience - Google Pay India App
• Led a large XFN team to drive multiple strategic initiatives to improve real-time payments experiences for XXXM monthly users on the Google Pay app. Drove 50% reduction in transaction failures with a net uplift of $XXB in gross annual transaction volume
• Drafted strategic & technical white-paper for an ML-powered smart routing product to reduce real-time transaction failures & improve payment experience; liaised with banks & regulatory bodies to receive ecosystem buy-in
• Designed & launched ‘smart routing' UX & ML platform product by leading a 30+ person XFN team of ML engineers, designers, researchers, biz & legal partners
• Ran multivariate experiments for UI & growth campaigns, leading to +30% feature adoption (XXM+ users) for the the smart routing product in <6 months

Jan 2016 – Jan 2018 · 2 yrs · India

• Built and grew a 0-to-1 product line, Zeta Spotlight, to $XM in revenue, XXX new customers, XM end-users & $XXM in GTV
• Crafted vision, strategy of and launched Zeta Spotlight, a 0-1 product for digital employee rewards & gifting by undertaking extensive market, customer & user research
• Worked closely with bank partners & card networks to launch new consumer & b2b fintech products across physical gift cards, digital gift cards, brand vouchers etc
• Designed & led live & course-based training for a pan-India enterprise & SMB sales team of 200+

Jan 2015 – Jan 2016 · 1 yr · India

• Sportskeeda is India's most popular sports digital media brand with 100M+ monthly active users.
• Grew business revenue by 20% by spearheading a portfolio of strategic growth projects including English & vernacular consumer mobile app, optimization of existing ad inventory & introduction of new ad formats
• Built core app features like live match center, short-news format, live scores to increase Sportskeeda android app DAU by 6x and Daily Time Spent by 30%
• Launched vernacular app (Hindi) to cater to Hindi-speaking sports fans and grew to XX000 DAU in <6 months

Jan 2014 – Jan 2015 · 1 yr · India

• Fratmart was a peer-to-peer social marketplace for university students. We were on a mission to build sustainable sharing economies within college campuses.
• At our peak, we had presence in 350+ universities / colleges in India with over 30k monthly active users
• Co-founded the startup & built a 30+ member team of engineering, UX & GTM
• Led product development of design of Fratmart's web and mobile products & core app features including hyperlocal discovery & live user chat
• Led GTM campaigns (offline & social media) for user acquisition & engagement with zero marketing spend