Feb 2025 – Present · 1 yr 1 mo · Singapore

Oct 2019 – Jan 2025 · 5 yrs 3 mos · Singapore

Sep 2018 – Sep 2019 · 1 yr · Singapore

• Audible, an Amazon company (acquired in 2008) is the largest producer of spoken word (audiobooks and podcasts) content in the world. It serves millions of members and free listeners and continues to move the category toward mainstream media and entertainment.
• Responsible for developing Audible’s business in India. This entails devising and implementing a country strategy in close collaboration with global leadership and functional stakeholders.

Apr 2017 – Jul 2018 · 1 yr 3 mos · Mumbai Area, India

• Responsible for ~25% of India’s multi-billion dollar business and a team of 35 and 200+ frontline staff at peak levels.
• Key member of the India Leadership Team responsible for shaping and implementing the India and South Asia strategy viz. business, competition, operations and organisational strategy.
• Imbued a culture of sustainable business growth in the team
• Operated the region with 0% variance to budget on net revenue and profit margins
• Extracted efficient growth from the marketplace with pricing and promotion innovations
• Strategy - Lead the premium product strategy for India and rollout of UberPREMIER
• Leadership - Consistently scored high on NPS and OSAT from teams
• Talent Management - Managed and groomed 15+ young managers to take on bigger roles
• Mentorship - Provided ongoing formal mentorship to young managers at Uber India
• Lead multiple cross-functional initiatives across Operations, Marketing, Biz Dev
• Performance - Consistent high performer at every role level and peer group
• Garnered public appeal and support via media engagements and stakeholder relations

Jul 2015 – Mar 2017 · 1 yr 8 mos · Mumbai Area, India

• Scaled operations from a single market and single niche product offering to multiple markets and mass products such as uberGO, uberX and POOL.
• Lead key strategic and operational initiatives for the India business.
• Continued to hit revenue and trip milestones at benchmark profitability margins
• Demonstrated problem-solving to tackle high impact problems
• Made real progress towards reducing car ownership and making a positive impact on cities
• Change Management - Lead the team through multiple structural and organisational changes
• Product - Acted as a demand-side product lead for India, guiding teams through rollouts
• Business Development - Negotiated, implemented win-win partnerships e.g. Mumbai Airport
• Strategy - Scoped and launched Uber for Business; hired and transitioned the initial team
• Scaled the team to 35 members and 200+ frontline staff while maintaining a dynamic and entrepreneurial culture.

Apr 2014 – Jun 2015 · 1 yr 2 mos · Mumbai Area, India

• Entrusted with launching and scaling a market characterised by high price sensitivity, high cost of supply, thriving incumbents and a protectionist outlook.
• Responsible for market strategy and growth, P&L, building and managing a team, building operations ground-up, external stakeholder management.
• Hired and managed a stellar local team to achieve the following together…
• Fastest growing market in Asia at the time
• Hit growth milestones while setting new benchmarks for efficient investment levels
• Operations - Innovated and iterated on process to overcome initial barriers to supply growth
• Marketing - Devised and rolled out innovative campaigns for user acquisition, engagement
• Provided ongoing guidance and ownership on India-wide operations and programs. Highlights…
• Lead cross-functional internal, external teams to effect a industry-wide national policy
• Product - Worked with internal, external stakeholders to rollout Safety product features

Oct 2011 – Mar 2014 · 2 yrs 5 mos · Dubai, United Arab Emirates

• Wound up operations in 2016*
• Operational since 2008, Aido (All I Do Online) was set up as an entertainment store for UAE. State of the business was characterised by a flat trajectory, limited customer awareness and appeal, sub-optimal customer experience and a high burn-rate.
• Joined to develop and implement our business strategy with the goal of becoming a leading e-commerce site in the Middle-East region. Took on a financial commitment for a stake in the venture. Entrusted with overall Operations and P&L responsibility.
• Key Actions
• Put together a new team of specialists - Categories, Logistics, Support, E-Commerce Product
• Contracted outsourced services - Product Development, SEO, SMM
• Changed Product Development service provider and made 2 iterations to website UI
• Improved the value proposition via product range (breadth and depth) and additional facilities
• o Millions of books via Ingram, in addition to long-tail entertainment and electronics
• o Facilities - Cash On Delivery all over GCC, 1-Year Retail Warranty on Electronics
• Implemented projects for operational improvements e.g. CRM Desk
• Key Results
• Lead the business to pre-CAC EBITDA positive in 2 years driven by operational improvements
• o Conversion rates from 0.54% (2011) to 3.76% (Oct 2013)
• o 1/8th feature development cost and quicker rollout of features
• o Cash-on-Delivery formed 60%+ of the B2C business
• Competed on Product Range, UI and Operational Excellence with well-funded players
• o Mizado.com - Rocket Internet (exited the market in 2012)
• o Souq.com - Jabbar Internet (acquired by Amazon in 2017)
• Tbreak (now IGN, TechRadar) Award for Best Online Retailer (2012)
• Reached final stage for JV / M&A selection process with a leading Middle-East telco (2013)
• Moved to Uber in 2014 against a backdrop of difficult funding environment and promoters’ appetite to fund growth. Aido later wound up operations in 2016.

Aug 2010 – Sep 2011 · 1 yr 1 mo · Dubai, United Arab Emirates

• Viva Entertainment is one of the largest distributors of entertainment media (music, video, console games) products in the Middle East. Licensed distributor for Warner, Universal, Sony and other major studios and record labels. The Multimedia / Digital Services unit focuses on licensing, distribution and marketing of digital content (e.g. MP3s, mobile VAS content) to telecom operators and other internet / mobile services.
• I reported to the board of directors/ promoters and set out with the following objectives...
• Turn the operations of the Digital division profitable
• Chart a clear course for the group of companies in the digital domain
• Leverage the e-commerce site Aido.com by integrating Viva's core product lines
• Results
• Expanded distribution, made direct deals, restructured operations, portfolio, payout structure
• Went from -12% operating margin (pre shared expenses) to 30% (post shared expenses)
• Delivered business cases including Video-On-Demand and PC Game Downloads for Aido.com
• Scoped and (subsequently) launched PC Game Downloads with the Aido team
• Moved to the Aido team to head operations and continued to oversee this operation

Jul 2009 – Jun 2010 · 11 mos · Barcelona Area, Spain

• Creapolis is an accelerator, incubator and business park backed by ESADE Business School. More than 70 multi-sector companies are housed in an ecosystem with a common goal - to accelerate innovation.
• Worked through 2nd year of the MBA, and turned over independent and group projects for FastPay SL - a mobile app and services start-up.
• FastTaxi - A pre-Uber cab-hail venture; licensed tech from Cabulous (later Flywheel) for Spain
• Market assessment, launch approach and business plan
• A localised prototype and soft launch materialised; finalist at F3FundIt competition
• The team later pivoted from an on-demand model due to regulatory constraints
• FastPay
• Analysed benefits and contours of a yield management solution for a leading football club
• Pitched to club directors leading to possibility of a pilot

Jul 2009 – Sep 2009 · 2 mos · Barcelona, Spain

• Provided vital analysis and inputs that supported the global Unilever project on Trade Profitability. Delivered relevant insights that served a number of uses for various internal departments including…
• Customer Development Leadership – to improve awareness of trade terms, help identify risks
• Key Account Management – to help Sales structure negotiations and track deliverables
• Customer Development Finance – to build reporting processes, tools to measure profitability
• Category Management – to understand category profitability and trends in category trade
• Marketing and Brand Development – to utilise trade profitability trends for price positioning

May 2006 – Jun 2008 · 2 yrs 1 mo · Mumbai Area, India

• Supported growth and operations of digital streams - embedding and telecom VAS services
• Team conceptualised and executed the biggest content + media deal for international music; provided operations and analyst support
• The deal contributed 5% to annual turnover and helped the client surpass unit-sales targets
• Developed music licensing as a revenue stream; collaborated with global artist management and production houses, advertising cos., brands

Oct 2004 – Apr 2006 · 1 yr 6 mos · Mumbai Area, India

• EMI globally was acquired by Universal Music Group in 2011*
• EMI Music is one of the world’s leading music companies, home to some of the most successful and best known recording artists. Artists on EMI labels include The Beatles, Coldplay, David Guetta, Iron Maiden, Pink Floyd, Snoop Dogg, Robbie Williams and many more.
• Joined the company in the midst of an industry-wide disruption; physical format sales were declining and digital formats (mobile, downloads, streaming) were being introduced to market.
• Team Goals
• Supplement the Physical business with revenue from partnerships, sponsorships
• Foray into Digital - Embedding, Mobile VAS, Downloads, Streaming
• Results
• Developed alliances with brands to aid marketing and increase revenues via direct sales
• Notable tie-ups included Unilever, Diageo, Reebok, Nokia
• Deals contributed 50% to gross income in the best month for the company in its 10-year stint

Jan 2003 – Jan 2004 · 1 yr · Mumbai Area, India

• Fresh out of college, I took on freelance web-design for entrepreneurs in my network and a couple of client-facing sales roles in telecom and network storage (NAS products).