Vignesh Ramakrishnan

CEO

Bengaluru, Karnataka, India20 yrs 1 mo experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Founding member of udaan, revolutionizing B2B eCommerce in India.
  • Led $2 billion smartphone business at Flipkart.
  • Expert in scaling businesses and optimizing profitability.
Stackforce AI infers this person is a B2B eCommerce strategist with extensive experience in business finance and operational leadership.

Contact

joggernaut@gmail.comLinkedIn

Skills

Core Skills

Business StrategyTeam ManagementP&l ManagementBusiness FinanceStrategic PlanningSales StrategyFinancial AnalysisProfitability ManagementOperational StrategyE-commerce StrategyDigital Marketing

Other Skills

Analytical SkillsAnalyticsBusiness AnalysisBusiness DevelopmentBusiness PlanningCRMCategory InsightsCompetitive AnalysisCross-functional Team LeadershipCustomer Relationship Management (CRM)Customer StrategyE-commerceFinancial PlanningLeadershipManagement

About

I am part of the founding team at udaan where we are democratizing distribution and scripting the playbook for b2b ecommerce in India. At udaan, I have set up and scaled multiple businesses from scratch. I have 15+ years of experience in ecommerce (both b2c and b2b) cutting across multiple roles of P&L, sales & business development, business finance, strategy, product management, analytics, and planning. I am deeply passionate about working in an environment where key customer problems are solved through technology. Also, I relish and thrive in identifying and solving customer problems by leveraging my strong analytical & problem solving skills, ability to build highly empowered teams, and go-getter approach.

Experience

Udaan.com

SVP & Business Head

Sep 2016 – Present · 9 yrs 6 mos · Bengaluru, Karnataka, India · On-site

  • Lead all business categories : Staples, FMCG, Fresh, Dairy, Meat, Pharma
Business DevelopmentE-commerceLeadershipBusiness StrategyTeam Management

Flipkart

4 roles

Business Head, Smartphones

Promoted

Nov 2015 – Aug 2016 · 9 mos

  • Led the $2 bn smartphones biz.
  • Worked with all leading brands and eco system partners in biz and service innovation to grow the smartphones biz at Flipkart.
Business DevelopmentSales ManagementStrategic PartnershipsBusiness StrategyP&L Management

Director, Business Finance & Strategy - Mobiles, Electronics & Large Appliances

Promoted

Jan 2015 – Oct 2015 · 9 mos

  • Built a strong business finance & strategy team to support FK's big business verticals.
  • Active thought and strategy partner to heads of electronics businesses
  • Business planning & forecasting
  • Strategic alliances
  • Commercials & deal negotiations
  • Revenue, Margin & Cash flow optimization
  • P&L ownership
  • Pricing & Portfolio Strategy
  • Leadership and team development
Business FinanceStrategy FormulationP&L OwnershipStrategic Planning

Associate Director, Business Finance - Mobiles, Electronics & Large Appliances

Apr 2014 – Dec 2014 · 8 mos

  • Sales manager for Big Billion Day (BBD) 2014. Drove end to end Financial, Sales, Operational planning & execution
  • Sales manager for the 1st Big App Shopping Days (first App only sale of FK)
  • Grew the business and significantly improved bottom line for the electronics portfolio through the right portfolio & pricing strategy
  • Devised an overall framework to seamlessly plan and execute big sale events
Sales ManagementOperational PlanningFinancial PlanningSales StrategyFinancial Analysis

Senior Manager, Business Finance, Books & General Merchandising

Aug 2013 – Mar 2014 · 7 mos

  • Completely turned around the profitability of all low ASP and heavily volumetrics categories by devising and executing strong operations and supply chain initiatives, and deeply integrating them with technical product and business strategies
  • Business planning & Forecasting
  • Revenue Management
  • Margin & Cash flow optimization
  • P&L ownership
  • Business Projects - Supply chain efficiency, Revenue opportunity assessment & scenario modeling
  • Pricing Strategy
  • Books, Media, Baby & Toys, Beauty & Personal care, Sports & Fitness, Gaming, Office Supplies & Tools
Business PlanningRevenue ManagementSupply Chain InitiativesProfitability ManagementOperational Strategy

Hewlett packard enterprise

Senior Manager, eCommerce

Jun 2010 – Jul 2013 · 3 yrs 1 mo · Bangalore

  • End to end consulting to HP's WW eCommerce stores in the areas of Customer Strategy, Category growth, Marketing performance and Channel (Web) experience :
  • Category & Offer
  • Discount Optimization, Recommendations on Promotion strategies, Promotion effectiveness, Shipping pricing strategies, Cross-sell & Bundling strategies, Competitive Analysis
  • Web
  • Conversion Optimization, Visitor Behavior, Personalization & Recommendation Engine, A/B testing, Content Optimization, Online Merchandising, User Experience
  • Customer Insights & Intelligence
  • Retention marketing, Purchase pattern & loyalty segmentation
  • Marketing channel, Campaign & Performance Marketing measurement & optimization
  • Digital Marketing Channel performance, Campaign effectiveness
Customer StrategyMarketing PerformanceWeb ExperienceE-commerce StrategyDigital Marketing

The d. e. shaw group

2 roles

Senior Financial Analyst

Promoted

Jan 2008 – Apr 2009 · 1 yr 3 mos · Hyderabad

Analyst

Feb 2006 – Dec 2007 · 1 yr 10 mos · Hyderabad

Abn amro bank n.v.

Analyst

May 2004 – Jan 2006 · 1 yr 8 mos · Chennai

Education

Indian School of Business

PGP — Finance & Marketing

Jan 2009 – Jan 2010

Duke University - The Fuqua School of Business

MBA — Finance & Marketing

Jan 2010 – Jan 2010

Institute of Cost Accountants of India

CWA — Cost & Management accountancy

Apr 2002 – Jun 2004

Loyola College, Chennai.

Bachelors in Commerce (B.Com) — Business studies & Accounting

Jan 2001 – Jan 2004

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