Sep 2023 – Apr 2025 · 1 yr 7 mos · Kolkata, West Bengal, India · On-site

• Setting the operations for order processing , stock management etc.
• Pricing & Website Management.
• Ensuring all top sellers are in stock & there is no OOS situation for top sellers.
• Ensuring Top sellers get visibilty & run promotions through various social media channels.
• . Launched GOODCARE across marketplaces & also in Baidyanath.com website within 4 months of Joining.
• Worked on product selection , pricing, cataloging , Operation set up everything that is required to set up a new Brand from the scratch.
• From 15 skus to 100 skus we are going to achieve in 6 months.
• Ensuring best quality products are recieved by customers.
• Building & Managing a team size of 5 people.
• Planning New Product launches for Second & Third phase.
• Benchmarking products with Competiton & pricing it accordingly.

May 2022 – May 2023 · 1 yr · Bengaluru, Karnataka, India · On-site

• Managing & growing the portfolio of Ayurvedic , Health Monitor Devices , Sexual-
• Wellness and Wearables category.
• Building a network of Aggregators across Major Regions.
• Pricing the product with the best margin and match it against the Competion
• brands.
• Growing the Marketplace business from the scratch and building new best sellers
• for OTC Business.
• Managing the Key Accounts of Top brands like Baidyanath, Dr. Vaidya's , Sirona, Dr.
• Morepen, Accu-chek etc.

Jul 2020 – May 2022 · 1 yr 10 mos · Gurugram, Haryana, India · Hybrid

• Driving Growth in Order Counts, GMV & CM% for the overall portfolio of the Region
• Managing the Key Accounts like -BoAt, JBL, Portronics, Noise, Pegion, Prestige,
• MissChase, LUX, DOLLAR etc.
• Building new Best sellers and creating new best selling products MoM.
• Ensuring seasonal products are sourced at the lowest price and ensuring no OOS
• situation arises.
• Growing New Categories like Ayurveda & Wellness and launching brands like Baidyanath, Dr. Vaidya, Himalaya etc.
• Growing the GMV & Order share of Eastern Region Business from 5% to 17% in 1 year time.

Sep 2018 – Jun 2020 · 1 yr 9 mos · New Delhi Area, India · On-site

• Key Responsibilities:
• Steering the brand Portronics to every corner of India via. B2B & B2C E-Commerce Business .
• Building & Launching new products for all customer segments.
• Negotiating Promotional / Marketing spaces in all marketplaces and ensuring proper visibility & Visits ensuring growth in business.
• Single point of contact for all business decision making for the E-Commerce business.

Dec 2015 – May 2018 · 2 yrs 5 mos · Gurgaon, India · On-site

• Key Responsibilities:
• Single point of contact for all merchants to achieve quality product and service norms by resolving their service related critical issues.
• Catalogue Management: Help in managing the catalogue for all categories and recommending new categories as per e-commerce Dynamics.
• Making an in-depth analysis of the technical expertise required to fulfil the requirement.
• Establish and maintain harmonious work relationships with Merchants.
• Responsible for new Merchant Acquisition and building pipeline.
• Coordinating with ShopClues merchants with marketing and sales promotion activities.
• Coordinating with developers, designers to post best of the product images and enhance the aesthetic of the website.
• Closely working with Business Development team to acquire new merchants and retain current merchants of ShopClues.
• To act as a brand manager and managing portfolios of various prestigious Brands.
• Focus Area: Car Entertainment Category.

Feb 2014 – Dec 2015 · 1 yr 10 mos · Gurugram, Haryana, India · On-site

• Key Responsibilities:
• Sales & Profitability of Automotive Category
• Being the part of the core team of Snapdeal - Automotive since Feb,2014 I was instrumental in setting up the Automotive division for the company.
• Have single handedly managed to on-board large vendors like Coverking,Hankook Tyres,Elofic,Tropicool,Bracketron .etc.... for Snapdeal-Automotive and have continued to manage a sound and effective relationship with each one of them
• Being in category management the job entails devising business strategies, operating plan, promotions and alliances with Brands,
• Defining development path through constant in-depth analysis of category matrices and identifying growth drivers.
• Prioritizing levers of development, setting targets and developing action plans for the team.
• Monitoring a team of Buyers and helping them in exploring & launching new products.
• Key Account Management & vendor development
• Responsible for Pricing and Trade schemes of all the brands and ensuring their competitiveness by carrying Market surveys and competitor analysis.
• Managed NPS & return rates for the category
• Developed International Exclusive Brands
• Launched International brands at Snapdeal with exclusivity & significant margins. The brands turned out to be key drivers for website traffic
• Conceptualized overall brand positioning & strategy utilizing consumer information & competition.
• Visited various sourcing fairs like Automechanika to understand the latest advancements in the International Automotive industry and meet prospective suppliers.
• Managed a competitive product portfolio that meets end user requirements as well as yields optimum profitability to the company.
• Co-ordinating for onsite banners/ e-mailers/ Facebook ads, contest btw brands/ agency & internal marketing team.
• Sourced singlehandedly for- Tyres, Audios , Spare Parts & Components & Premium Car and Bike Accessories.
• Mentored 30+ interns from various management institutes.

May 2013 – Jun 2013 · 1 mo · Kolkata Area, India

• 1) Product availability and off take trends/pattern, networking with the sales officer of the zone.
• 2) Competition analysis.
• 3) To cover 23 markets of North Kolkata after visiting the outlets and finding out the problems faced by the retailers dealing with ITC’s O-FMCG products and recommending various solutions.
• 4) To be an active part in Bingo exclusivity campaign in Convenience channel in outlets of North Kolkata.
• 5) To launch Yipee- Chinese Masala noodles and Engage deodorant in G.T. Road market and Howrah Court market of North Kolkata.

Jan 2013 – Feb 2013 · 1 mo · Kolkata Area, India

• 1) To check the various administration expense incurred by the manufacturing plant in the last two financial years.
• 2) To visit various departments and to check its books of accounts and to find out various administration expenses which can be checked.
• 3) To recommend various suggestion to the management which can be taken as a measure to reduce the administration expense of the manufacturing plant.

Jun 2011 – Jun 2012 · 1 yr · Shillong Area, India

• 1) To conduct area survey in East Khasi Hills & Ri-Bhoi District in Meghalaya.
• 2) To assist management in preparing the “ Project report” , submitted to Ministry of Textiles, Govt. of India.
• 3) To organize “ Awareness workshop and Basic Training program” for the welfare of the poor beneficiaries in the project intervention area.