K

Kanan Pardeshi

Co-Founder

Delhi, India5 yrs 1 mo experience
Highly Stable

Key Highlights

  • Led successful launch of SIENS by Dabur.
  • Achieved top 10 ranking on Amazon within six months.
  • Expert in brand strategy and consumer insights.
Stackforce AI infers this person is a Brand and Marketing Specialist in the FMCG sector.

Contact

Skills

Core Skills

Brand BuildingGtm & Npd StrategyBrand ManagementMarketing StrategyProduct LaunchBrand Innovation

Other Skills

Analytical SkillsBrand StrategyConsumer InsightContent MarketingCustomer MarketingDigital MarketingDistribution StrategiesE-CommerceEmail MarketingFast-Moving Consumer Goods (FMCG)LaunchesMarket ResearchMarket ShareMarketing AnalyticsMarketing Communications

About

I’m a brand and innovation manager with 5 years of experience building and scaling consumer brands across India and emerging markets. My strength lies in translating consumer insight into action through strategy, storytelling, and execution that drives real business impact. Currently, I lead SIENS by Dabur, the company’s first direct-to-consumer wellness brand. I’ve been responsible for launching the brand on Amazon, developing the GTM strategy, and scaling it through digital-first campaigns and influencer-led content. Within six months, SIENS ranked in the top 10 on Amazon and became one of the most loved brands in its category. Previously, I led marketing for Kellogg’s Nigeria under the Kellogg-Tolaram JV. I worked across cereal, beverage, and noodle categories — launching regionally inspired innovations, executing 360° campaigns, and building brand equity across channels. I’m passionate about building brands that connect deeply with consumers. I believe in sharp thinking, fast execution, and crafting stories that move markets. Outside work, I’m an amateur boxer, an avid traveler, and someone who draws inspiration from cultures, conversations, and well-designed things. Core Skills: • Brand Building • GTM & NPD Strategy • Digital & Influencer Marketing • Cross-Category Innovation • Consumer Insight & Storytelling

Experience

Dabur india limited

Brand Manager

Aug 2024Present · 1 yr 7 mos · Delhi, India · On-site

  • • Leading the launch of Dabur's first-ever (D2C) nutraceutical brand.
Brand BuildingGTM & NPD Strategy

Kellogg company

4 roles

Brand Manger- Kellogg's

Feb 2023Jun 2024 · 1 yr 4 mos

  • Lead marketing of Flagship brand of Kellogg's - Tolaram JV. Develop brand strategy and communication campaigns, and execute consumer promotions and research.
  • Collaborate with trade marketing, media buying agency, consumer insight, performance marketing,
  • digital, and creative teams to align and tell one brand story.
Brand ManagementMarketing Strategy

Brand Manager, Indomie

Promoted

Sep 2022Feb 2023 · 5 mos

  • • Launched the first color-flavored noodle, "Indomie Jollof Chicken," at the Black Panther: Wakanda Forever West African premiere.
Product LaunchBrand Innovation

Marketing Manager

Promoted

Oct 2021Sep 2022 · 11 mos

Area Sales Manager

Apr 2021Sep 2021 · 5 mos

Fast-Moving Consumer Goods (FMCG)Distribution Strategies

Addverb

Management Trainee

Sep 2020Feb 2021 · 5 mos · Delhi NCR · On-site

  • • Managed Project Management Consulting for warehouse automation.

Prabal india

Co-Founder

Jun 2020Aug 2020 · 2 mos · India

  • • Led the fundraiser to build education hubs in Kerala, providing digital education to kids with iLAB, an NGO by leading a team of 7 volunteers

Google online marketing challenge

Project Team Lead

Apr 2020Jun 2020 · 2 mos · Delhi, India

  • • Designed search ads.

Education

Indian Institute of Management, Kozhikode

Masters in Business Administration — General Management

Jan 2018Jan 2020

Devi Ahilya Vishwavidyalaya

Bachelor of Business Administration

Jan 2015Jan 2018

Kendriya Vidyalaya

XII

Jan 2014Jan 2015

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