Aug 2024 – Apr 2025 · 8 mos · Gurugram, Haryana, India · On-site

• All things Festival at Zomato 🎉
• Worked with the leadership team to develop end-to-end pan-India Festival strategy & campaigns to
• scale the Zomato Food Delivery ecosystem and helped grow Quarter GOV from ~8.4k Cr to ~9.7k Cr
• Co-created the most amazing Zomato brand films for the festivals and designed the app homepage
• UI/UX marketing plan (In-App & On-ground) for major events through the year & drive pan-India supply
• strategy to ensure event success
• Unlocked new user & focus category growth for Zomato with new product feature launches, ATL+BTL
• marketing (Digi - Meta Ads, DV360, Google SEO & SEM, CRM - Email, Whatsapp & Push Notifs, Social
• Ads, Res BTL, Billboards et all) & cohorted+region specific campaign execution
• Collaborated with multiple teams across Zomato (product, design, data science, supply, account
• management & more) to scale Festival success and growth

Dec 2022 – Jul 2024 · 1 yr 7 mos · Gurugram, Haryana, India · On-site

• Building Hyperpure 🌱
• Designing & Executing Full funnel digital marketing strategy to deliver platform growth via Marketing & Pricing Interventions for both Non-Perishable (FMCG+Imported) & Perishable (Mutton & Seafood) Categories
• Designing Annual JBP with major brands/companies for platform growth on Hyperpure
• Strategising category growth plans for Dairy, Packaged Foods, Staples, Mutton and Seafood & Kitchen essentials for Hyperpure (B2B Online ordering for HoReCa segment 1L+ Buyers)
• Platform Monetisation via App Assets & Ads for Hyperpure
• Designing zero-to-one for new products & market activation plans for private label and other industry brands like Borges, Jivo, Snapin, Wingreens
• Scaling platform business growth for new brands/products with brands like FSIPL, McCain, Nestle, ITC, Veeba, Hyfun, IBF, Ferrero etc via Digital measures & lead-list conversion for incremental business pan-India
• Designing & executing marketing initiatives to grow OTR via platform interventions
• Developing north star goals, tracking daily performance for MAO & DAO at category/sub category level
• Working on Platform Development to streamline user experience and optimisation to ensure higher organic sales conversion

Sep 2022 – Dec 2022 · 3 mos

• Brand Marketing Strategy & Monetization plan for HC, PC & RTESM Category of global FMCG firms like ITC, HUL, P&G, Godrej, Marico, Dabur, Nestle etc.
• Develop In-App & Off-App internal marketing strategy & calendar for FMCG Category

Nov 2021 – Aug 2022 · 9 mos

• Develop Marketing Strategy for ~2.5 Lac FMCG Buyers & 250 Cr/month GMV (Retail+WS) pan India using Customer Segmentation & Buyer Behaviour Analytics
• Devise In-App User store-fronts to drive incremental organic sales & maintain the right product mix on app helping Organic GMV via stores grow by ~1.8X
• Help launch brands like Paperboat, Hell Energy, Ocean Beverages, Unibic-Chocokiss, Sunder Biscuits, Galaxy on Udaan for FMCG (scaling from 0 to 1)
• Conceptualise, strategise and execute National Level Events (end-to-end) for FMCG pan-India
• Spearhead Tech & Buyer Behaviour Analytics to initiate new properties on Udaan app in liaison with multiple stakeholder teams (Category, Tech, Sales, Finance, MSNP and Brand)

Jan 2021 – Dec 2021 · 11 mos

• Created the Trade & Business Development Plan (BDP) for both Regions (50K+ Buyers) with inputs on strategic priorities and alignment with Marketing Calendar to execute Regional Business Strategy
• Managing and executing large scale consumer marketing campaigns and long-term brand building through a diverse media mix
• Strategizing with Category and Central Trade Marketing team to create business plan for increasing category/vertical penetration
• Driving customer acquisition and revenue growth through the implementation of digital (Growth and upper funnel) and traditional media strategies for Food Category
• Established Merch Revenue streams in East Region and helped drive Organic Buyer growth through effective marketing campaigns & Mega/Periodic events (2nd in Merch Revenue after North) through concepts like Sunday Bazaar, Category Mela

Jul 2020 – Dec 2020 · 5 mos

• Established Merch Revenue streams in North for Food, scaling monthly revenue up to ~8X by Dec 2020
• Launched Udaan Premier League, the first mega event leading to >100% GMV Achievement and successive launch of Udaan Mega Bharat Sale & FMCG Super Sale
• Improved Merch Revenue generation for the app via Slot Utilization and effective Merch planning

Mar 2020 – Jul 2020 · 4 mos

• Worked with media and creative agency and executed digital marketing campaigns for Udaan and third party sellers
• Created merchandising revenue plans for all major food brands in North

Jun 2019 – Mar 2020 · 9 mos

• Marketing Manager for Prepaid business (Vodafone brand) and Prepaid Data products (both brands) for Rajasthan circle
• Managing customer base of 14 Mn through customer lifecycle management, product development and GTM strategies for sales
• Driving GSR from Retail+Digital business, Revenue growth, Customer acquisition and renewal, Subs Quality and Data product sales
• Product Lead on "Every Recharge Wins" campaign for the circle
• Ach:
• National Rank 2 in ERW Campaign

Jun 2018 – Jun 2019 · 1 yr

• Stint 1: Vodafone Prepaid Sales (GKP)
• Led a team of 8 SE driving sales in a INR 5.5 Mn monthly revenue market, 3.12 lac pop & 700+ retail outlets
• Doubled Distributor ROI realization by enhancing salesforce productivity, sales promotion and retailer relationship management over the period of 3 months
• Increased Gross (111% Tgt vs Ach) and UL Penetration (112% Tgt vs Ach) averaged over the 3 months stint
• Responsible for 25 Distribution KPIs like Gross Sale, Unlimited (UL) Gross, Unique Activation Outlet, Tertiary Sale
• Stint 2: Vodafone Idea Business Services (LKO)
• Developed VIBS4RETAIL product brief and compact guidelines for Retail CCEs and conducted training for 241 CCEs
• Launched Cloud Premier League in UP East to drive Cloud product sales & improve channel participation by 10x
• 5 out of 6 zones achieved >100% MoM growth in VIBS Mobility Sales in project period and multiple Enterprise sales
• Increased SoHo contribution in overall Enterprise sales from Retail channels to 20% (33.3% growth) over 4 months
• Stint 3: Marketing - CXX/NPS (LKO)
• Worked on improving CXX/NPS by leveraging the integrated VIL network post merger.
• Launched Hyper Local Campaign across 28 districts for both brands post Network Integration across UPE covering 8 Mn pop base across multiple media channels
• Lead communication campaign management for both brands leveraging Network Integration processes
• Developed CXX-NPS Strategy 2019-20 UPE, driving Bosstomer registrations and onboarding, NPS analysis & reporting.
• Identifying target segments, communication modes and driving content development after acquiring consumer insights
• Achievements: UP East Circle Top 5 TSM Rank, Fastest to achieve URO1+ Activation in 6 zones, Cloud Premier League indicted into VIBS4RETAIL CFT in UPE

Apr 2017 – Jun 2017 · 2 mos · Ahmedabad, Gujarat, India

• Role: Marketing
• Location: Gujarat circle
• Project nominated for 'Best Summer Internship Project' award in MDI, Gurgaon (top 8 projects)
• Awarded a Pre-Placement Offer for successful completion and implementation of the project
• Created and launched a Pilot Model for the project in the Vodafone Gujarat market operational as of July
• Developed a prototype management App to establish single platform connectivity between the channel partners
• Designed a Productivity model to determine employee productivity and measure performance efficiency
• Established self-sustainability of the Model in stores with a cost-benefit ratio of 1.05556 upon target acquisition

Jun 2015 – Jul 2015 · 1 mo · Pandit Deendayal Petroleum University

• Carried out research work in the area of Advanced Friction Stir Welding for the duration of Summer 2015 and came up with a comprehensive and elaborate research paper.
• Conducted research on “Study of Metallurgy and Micro structural Properties of Friction Stir Welded AA 6061 using Grey based Taguchi Approach”
• Successfully completed the research work during the assigned duration and formulated a research paper.

Aug 2013 – Apr 2014 · 8 mos · Ahmedabad, India

• Led a team of 60 members to organize Ahmedabad’s first Dream Camp for MAD
• Raised funds worth 2.5 lacs within a month to support the entire project
• Taught underprivileged and physically challenged kids at the Apang Manav Mandal Centre
• Organised events such as Bakesale, Corporate events and Social events for the kids of the centre

May 2013 – May 2013 · 0 mo · New Delhi, India

• Assessed quality of the manufactured products by conducting various quality assessment tests
• Prepare quality assessment data-sheets for any given product
• Declared products as fit or unfit depending on the results of various tests conducted