Mohammad Ashraf

Business Development Executive

Hyderabad, Telangana, India10 yrs 3 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led multiple consulting engagements with DTC brands.
Achieved significant sales growth for clients.
Defined organizational strategies and OKRs.

Stackforce AI infers this person is a DTC growth strategist with expertise in data analytics and business analysis.

Contact

Skills

Core Skills

Business AnalysisDtcGrowth HackingCommunicationAnalytics

Other Skills

Account ManagementAgile Project ManagementAnalytical SkillsCustomer AnalysisCustomer ServiceData AnalyticsMicrosoft ExcelMicrosoft OfficeProblem SolvingSQLStatisticsStorytellingTeam ManagementVisual Basic for Applications (VBA)

About

I enable DTC Brands to grow sustainably by providing actionable data insights.

Experience

Saras analytics

4 roles

Senior Engagement Manager

Promoted

Jul 2024 – Present · 1 yr 8 mos · Hyderabad, Telangana, India · Hybrid

Led 10+ Consulting Engagements with Digitally Native Consumer Brands, with primary focus around Subscription Brands
Key Saras Achievements:
1. Led 10+ Consulting Engagements with Digitally Native Consumer Brands, primarily US Subscription Brands
2. Managed 20%-35% of overall Saras Analytics Revenue at a 50%+ Gross Margin over a period of 3.5-yrs
3. Achieved 100%+ In-Account Growth in 4 engagements, 9 New Client Referrals and 1 Video Testimonial
4. Contributed to defining Org-level OKRs, 10+ Pre-Sales calls & building a Customer Analytics Practice
5. Managed 10-25 employees, conducted 10+ DTC trainings & 100+ interviews & authored 10+ Case Studies
Client Management:
1. Health Supplement Brand - Led a 2.5-yr engagement during which the brand hit 20x sales growth & Unicorn
status; Aided 50+ users (incl. 6 CXOs) across 9 teams with 20+ projects & 100+ decision-support analyses
2. Fitness Supplement Brand - Led a 2-yr Engagement (ongoing), collaborating with the CFO & VP-Marketing
3. Led engagements with 10 other Consumer Brands in Nutrition, Detergent, Footwear, Apparel & Skincare
Growth Projects:
1. Drove $1M+ in incremental net sales by conceptualizing a Winback campaign targeting high value customers
2. Conducted 50+ A/B tests & shared user behavior insights, resulting in 50% rise in First Time Subscriber %
3. Boosted Customer Rebill Rate by 14%, by proposing a higher incentive for Subscription vs One Time Order
4. Studied voice of customer from 6 feedback sources, guiding brand initiatives to boost customer satisfaction
5. Analyzed subscriber behavior & identified key churn phases, guiding targeted tweaks to messaging strategy
Finance Projects:
1. Assisted 3 funding attempts (2 successful) for 2 Brands; aided due diligence & showcased business strengths
2. Conceptualized a cohort-wise LTV / CAC & Payback report, which was leveraged by 5 Subscription Brands
3. Implemented a FIFO Inventory model, enabling the FP&A team track COGS & On-Hand inventory daily

Business AnalysisDTCData AnalyticsMicrosoft ExcelProblem SolvingStorytelling+3

Engagement Manager

Jul 2022 – Jun 2024 · 1 yr 11 mos · Hyderabad, Telangana, India · Hybrid

Engagement Lead

Jul 2021 – Jun 2022 · 11 mos · Hyderabad, Telangana, India · Hybrid

Product Manager

Jul 2020 – Jun 2021 · 11 mos · Hyderabad, Telangana, India · Hybrid

Cleartrip.com

CEO's Office - Manager (Special Projects)

May 2019 – Jul 2020 · 1 yr 2 mos · Bangalore

Providing actionable strategic insights to drive Growth Opportunities and Operational Efficiency
Defining & Driving high-impact cross-functional projects to achieve Corporate Strategy Objectives
Key Focus Areas: Corporate Strategy, Cost Optimization, Financial Analysis, Stakeholder Management, Project Management

Microsoft ExcelCommunicationProblem SolvingStorytellingBusiness Analysis

Hinduja group limited

Hinduja Leadership Program - Associate

Jun 2017 – May 2019 · 1 yr 11 mos · Chennai Area, India

1. Lead - Product Management - Ashok Leyland (Jan 2018 - May 2019)
Defining Specs for new product launches at Ashok Leyland based on consumer insights, competitive analysis and regulatory requirements
2. Business Finance at Hinduja Global Solutions (Jul 2017 - Dec 2017)
Building G&A spend model to provide expense visibility and identify inefficient areas

Microsoft ExcelCommunicationProblem SolvingCustomer AnalysisStorytellingBusiness Analysis

Korn ferry hay group

Summer Intern

Apr 2016 – May 2016 · 1 mo · Mumbai Metropolitan Region

Devising Growth strategy for Global Toy Company for deeper expansion into Indian Market
Building 'employee-role skill match' model to dynamically generate customized employee career paths

Microsoft ExcelVisual Basic for Applications (VBA)CommunicationProblem SolvingStorytellingBusiness Analysis