Alex German

CEO

San Francisco, California, United States13 yrs 6 mos experience
Most Likely To Switch

Key Highlights

  • Proven track record in scaling sales organizations.
  • Expert in developing go-to-market strategies.
  • Strong leadership in driving revenue growth.
Stackforce AI infers this person is a SaaS sales leader with extensive experience in scaling teams and driving growth.

Contact

LinkedIn

Skills

Core Skills

SalesProject ManagementGrowth Strategy

Other Skills

Account ManagementB2BBusiness AnalysisBusiness DevelopmentBusiness StrategyBusiness-to-Business (B2B)CRMChange ManagementCustomer Relationship Management (CRM)GTM StrategyLead GenerationLeadershipMarketingNew Business DevelopmentPublic Speaking

About

Hard working, passionate, and data driven with a clear view on next steps for not only myself but everyone who crosses my path. Maximizing the success of myself, my team members, and the clients that I work with to provide a successful result in their day to day personal productivity needs and enterprise technology desires.

Experience

Hiver

Chief Sales Officer

Feb 2024 – Present · 2 yrs 1 mo · San Diego, California, United States · Remote

  • Description:
  • Leading global sales for Hiver, a modern help desk platform built natively for Google Workspace. Responsible for end-to-end go-to-market strategy and execution across North America and India, spanning new business, expansion, and cross-functional alignment.
  • Key Highlights:
  • Manage a distributed sales team across the U.S. and India, covering inbound, outbound, account management, and sales ops
  • Built Hiver’s full-funnel sales playbook from scratch, enabling repeatable and scalable execution across segments
  • Partnered with Product to influence roadmap priorities based on field insights from prospects and customers
  • Launched outbound programs targeting CX, RevOps, and IT leaders across logistics, SaaS, and professional services
  • Collaborated with Customer Success to refine onboarding, handoff, and expansion playbooks
  • Aligned PLG and sales-led strategies to accelerate evaluation, drive value realization, and win competitive deals
SalesProject ManagementBusiness DevelopmentStrategic PlanningTeam LeadershipSales Management+2

Meta

VP of Growth Sales, Kustomer, Meta

Feb 2022 – Jan 2024 · 1 yr 11 mos · New York, New York, United States

  • Description:
  • Led sales for Kustomer, Meta’s modern customer service platform, overseeing new business, account growth, and GTM strategy during a high-growth phase post-acquisition. Focused on scaling PLG, expanding the enterprise footprint, and aligning sales with product and marketing functions.
  • Key Highlights:
  • Led a 40+ person team across inbound, outbound, and account management functions
  • Built Kustomer’s PLG motion from the ground up, resulting in a 4x increase in logo acquisition
  • Drove full-funnel alignment between product usage, lifecycle marketing, and top-down sales
  • Expanded presence in enterprise and regulated verticals through solution selling and proof-of-value pilots
  • Developed segment-specific playbooks to support self-serve to enterprise conversion
  • Collaborated cross-functionally to refine pricing, positioning, and onboarding to drive retention and upsell
SalesGrowth StrategyAccount ManagementGTM Strategy

Kustomer

VP of Commercial Sales

Dec 2021 – Feb 2022 · 2 mos · New York, New York, United States

  • Kustomer was acquired by Meta in February 2022.

Sendlane

VP of Sales

Mar 2021 – Dec 2021 · 9 mos · San Diego Metropolitan Area

Revenue collective

Member

Mar 2020 – Present · 6 yrs

Hive

VP of Sales

Feb 2020 – Mar 2021 · 1 yr 1 mo · New York, New York, United States

  • Led global sales

Wrike

Regional Vice President of Sales

Jan 2014 – Jan 2020 · 6 yrs · Greater San Diego Area

  • Acquired by Vista
  • Acquired by Citrix
  • Scaled the sales org from 1 to over 150 across all GTM roles
  • Drove revenue from early-stage traction to $150M+ ARR
  • Played a key role in establishing Wrike’s category leadership in Collaborative Work Management
  • Blended PLG and top-down sales strategy to convert free users into enterprise deals
  • Closed over 10,000 new logos, including multiple Fortune 500 accounts
  • Built outbound sales playbooks and repeatable motions across verticals and segments
  • Led creation of segment-specific pilots and land-and-expand strategies to accelerate enterprise adoption
  • Collaborated cross-functionally with Product, Marketing, and CS to align GTM and PLG initiatives
SalesTeam LeadershipGTM Strategy

Google

Global Business Account Executive

Aug 2013 – Dec 2013 · 4 mos · Mountain View, California

  • Google Shopping for Suppliers is a customized Google Shopping experience, tailored to the unique needs of the B2B marketplace. It helps users searching for B2B products to quickly find what they're looking for, evaluate options and connect with suppliers to make their purchases

Fortunebuilders

Preview Team Member- Sales

Jun 2012 – Jul 2013 · 1 yr 1 mo · San Diego

  • Marketed and hosted live event workshops with FortuneBuilders across the United States delivering educational tools and success for students in Real Estate Education
  • Success with systems implemented also exhibited on A&E hit show, " Flip This House"

Education

San Diego State University

Business — Management

Jan 2007 – Jan 2011

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