Siddharth Raghuraman

Business Development Executive

Mumbai, Maharashtra, India9 yrs 4 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led marketing initiatives acquiring over 30 million users.
Managed a 300 crore turnover mini-organization in Bihar.
Achieved significant growth in competitive FMCG markets.

Stackforce AI infers this person is a strategic marketing and sales leader in the FMCG sector.

Contact

Skills

Core Skills

Marketing StrategyBrand ManagementSales ManagementLeadershipMarket Strategy

Other Skills

Arena Simulation SoftwareBelow the Line AdvertisingBrand DevelopmentBrand MarketingBrand StrategyBrandingBusiness Process ImprovementCC++CommunicationCompetitive AnalysisCustomer ManagementData CollectionDigital MarketingEquity Trading

About

CAT Topper of IIM Indore with a keen interest in FMCG. Working to be a part of something that will change people's lives in the coming years. Currently working with Hindustan Unilever in the Marketing function. My experience in sales across different geographies and categories has helped me develop an understanding of channels, categories, consumers, customers and the FMCG business overall. However, more importantly, it has been a brutal test of leadership while giving me a deep understanding of the rural Indian. Industrial Engineer from College of Engineering, Guindy, Anna University and an avid Options Trader

Experience

9 yrs 4 mos

Total Experience

3 yrs 1 mo

Average Tenure

6 yrs 1 mo

Current Experience

Unilever

2 roles

Marketing Activations Manager

Promoted

Apr 2022 – Present · 4 yrs

Deploying ~600 crores of Marketing spend in Market Development, acquiring 30 million+ users for HUL's new brands

MarketingMarket DevelopmentUser AcquisitionMarketing StrategyBrand Management

Area Sales and Customer Manager

Feb 2020 – Mar 2022 · 2 yrs 1 mo

Area Sales and Customer Manager - Bihar Shakti
Running a 300 employee-300 crore turnover mini-organization within HUL in one of the poorest geographies of the country – Bihar Rural
Helped provide direct access to HUL products to an additional 1.5 crore people in Bihar while providing livelihoods to over 5000 new village level entrepreneurs in the midst of the pandemic
One of the only areas in the country to seamlessly integrate HUL-GSK businesses with a 20%+ growth
Feature on Unilever Global Page:
https://www.linkedin.com/posts/unilever_powerofu-uniquelyunilever-unileverhul-activity-6889672369800048640-n3CL
Feature on Unilever Diaries:
https://www.instagram.com/p/CWSgJigKE-E

SalesCustomer ManagementLeadershipSales Management

Dabur india limited

4 roles

Area Sales Manager

Jul 2019 – Jan 2020 · 6 mos

Brand Manager

Jan 2019 – Jun 2019 · 5 mos

Brand Manager for Vatika Shampoo, a 200cr turnover brand and #4 player in the extremely competitive Shampoo category

Brand ManagementMarket AnalysisMarket Strategy

Management Trainee

Jul 2018 – Dec 2018 · 5 mos

Rural Stint - North Zone - Uttar Pradesh
Rural Sales Promoter (RSP) Stint: Independently handled 21 sub-stockists under Dadri and Bulandshahr HQ. Responsible for healthcare division business of ~1.2cr; achieved 96% growth over LYSM
Sales Incharge (SI) Stint: Independently handled 2 rural direct stockists under Agra HQ
Territory Manager (TM) Stint: Responsible for Foods division business of ~10cr in Lucknow city, handling 4 stockists. Managed a team of 1 Sales Officer (SO) and 10 Stockist Salesmen (SSMs)
Urban Stint - South Zone - Hyderabad
Stockist Salesman (SSM) Stint: Responsible for business of ~5L per month; achieved 66% growth over LYSM
Sales Officer (SO) Stint: Responsible for healthcare, home & personal care business of ~5cr. Managing a team of 5 Stockist Salesmen (SSMs)

Summer Intern

May 2017 – Jun 2017 · 1 mo · Ghaziabad, Uttar Pradesh, India

Indian institute of management, indore

Placement Coordinator

Jun 2016 – May 2018 · 1 yr 11 mos

Hyundai motor india ltd.

Intern

May 2014 – Jun 2014 · 1 mo · Chennai

Objective of the project was to reduce non moving and dead stock of snap rings and spacers used in transmissions of Eon, i10, Grand i10, Xcent and i20 cars
Collaborated with Material Management and Quality Control departments to come up with mutually acceptable solutions.
Redesigned the input shaft, output shaft and transmission casings to prevent further build up of inventory in the future.
Strategized and reduce Rs. 60,01,066 worth non-moving stock of raw materials.