Jul 2024 – Sep 2024 · 2 mos

• Developed and executed GTM strategies for both India and international markets, tailored to over 200,000 potential users, addressing key market gaps and guiding product launches.
• Conducted in-depth market research, creating 3 personas per market, and developed a survey framework, gathering insights from over 1,000 respondents.
• Led branding, content ideation, and landing page strategies, improving conversion rates by 25% and boosting organic traffic by 30% through keyword research.
• Designed monetization models, pricing strategies, and key app features, projecting a 40% revenue increase and enhancing user retention for a family wellness suite.

Oct 2023 – Jan 2024 · 3 mos

• Conducted a thorough brand audit of the company's digital assets and successfully optimized them to industry standards, resulting in enhanced user experience and alignment with brand identity.
• Secured media coverage in key industry publications through strategic public relations efforts, enhancing brand visibility by 40% and driving positive brand sentiment.

Aug 2023 – Nov 2023 · 3 mos

• Researched and identified potential partners for strategic alliances.
• Collaborated cross-functionally to document and standardize key processes, ensuring uniformity and clarity in workflows.
• Managed social media and marketing outreach.

Aug 2023 – Sep 2023 · 1 mo

• Worked closely with the founder to align content creation strategies with short-term and long-term marketing objectives to ensure consistent brand messaging and achieve business goals.
• Spearheaded efforts to increase web traffic through strategic content planning, resulting in a 15% growth in monthly visitor's web traffic.

Jun 2023 – Oct 2023 · 4 mos

• Collaborated effectively with cross-functional teams to ensure cohesive branding.
• Actively expanded the company's network and fostered partnerships for future marketing initiatives.

Jun 2022 – Jul 2022 · 1 mo

• Drafted SEO-optimized YouTube scripts, blogs, and Quora answers to enhance online visibility and drive organic traffic.
• Actively prospected for new collaborations, expanding the company's network and fostering partnerships for future marketing initiatives.

Mar 2021 – Sep 2021 · 6 mos

• Led performance-based audits of Non-Banking Financial Companies (NBFC) to assess and improve digital marketing strategies, resulting in data-driven recommendations for optimization.
• Consistently achieved and exceeded multiple goals for live projects, demonstrating a strong commitment to meeting and surpassing performance targets.

Jan 2021 – Mar 2021 · 2 mos

• Successfully introduced and implemented an entire sales structure to the team, enhancing efficiency and organization in client acquisition efforts.
• Demonstrated a proactive approach to business development by completing over 100+ cold calls and delivering 15 live demos, resulting in increased lead generation and potential client engagement.

Nov 2020 – Dec 2020 · 1 mo

• • Effectively managed and administered content for the company's Medium account, ensuring a consistent and engaging online presence, contributing to increased brand visibility and audience engagement.

Sep 2020 – Oct 2020 · 1 mo

• • Successfully managed, mentored, and developed a team of 25 sales representatives, fostering a collaborative and high-performance work environment.

Jul 2020 – Nov 2020 · 4 mos

• Demonstrated efficiency in resolving customer queries promptly, ensuring high customer satisfaction.
• Spearheaded and formulated the company's digital marketing strategy, aligning it with business goals and driving successful online campaigns.
• Collaborated on content creation for the company's Quora account, contributing to increased brand visibility and thought leadership within the platform's community.

Jun 2020 – Jun 2020 · 0 mo · India

• • Strategically optimized app store presence and implemented targeted ASO strategies, achieving 30,000+ downloads for the company's app, Rizzle, and driving significant user acquisition and engagement growth.