Prathamesh K

Co-Founder

Bengaluru, Karnataka, India5 yrs 1 mo experience

Key Highlights

Expert in consumer behavior analysis and insights.
Innovative product developer with successful app launches.
Strong background in blockchain and DeFi project development.

Stackforce AI infers this person is a B2C product strategist with expertise in consumer insights and innovative tech solutions.

Contact

Skills

Core Skills

Consumer ResearchProduct DevelopmentProduct ManagementBusiness StrategyBlockchain DevelopmentEntrepreneurship

Other Skills

Animation productionApp developmentBlockchain understandingClient managementConsumer insightsDeFi project developmentDecoding human behaviourHackathon participationInnovation strategyLearning retentionMarket analysisMarket entry strategyMarket understandingProject managementTool development

About

I love playing around with gamification, UX designing to engineer emotionally enhancing products I decode consumer behaviours and predict macro behaviour trends to find insights to build B2C products I nerd about neuroscience, evolutionary psychology, philosophy -> basically things answering WHY behind human actions & WHY for our existence

Experience

Consumer experiments

3 roles

Exploring -1 to 0

Promoted

Aug 2025 – Present · 7 mos

Decoding human behaviour, understanding different markets across consumer vitamins spaces

Decoding human behaviourMarket understandingConsumer insightsConsumer Research

Visual Learning Tool

May 2025 – Jul 2025 · 2 mos

Built a tool MindMyGPT to assist in visualising chatgpt conversations for enhanced learning and retention. Conducted a pilot study with 10+ users. Learnt that future foundational models would easily solve the problem of visualising any form of content for learning and having a strong moat in this space is tough

Tool developmentUser testingLearning retentionProduct Development

Wingiee: AI Dating Assistant

Mar 2025 – May 2025 · 2 mos

Built a unique widget based dating app to help users with dating assistance while chatting with their potential partners across different apps. Got 5000+ downloads on playstore. Learnt that a big delta from recommendations pov as compared top foundational models is tough to achieve.
Link to the app: https://play.google.com/store/apps/details?id=com.wingiee.app

App developmentUser engagementMarket analysisProduct Management

Zupee

Founder's Office

Jun 2023 – Mar 2025 · 1 yr 9 mos · Gurugram, Haryana, India · On-site

Innovation
Deep research and finalization of Free to Play Ideas for the extended team to execute them globally
Identify a new revenue line for Zupee via engagement with Female creators
Strategise entry point in Rummy space for Zupee
Strategise entry point for Zupee in international markets
Thesis Building & Investing:
Building theses for different consumer vitamin spaces like Edtech, AI companions, Astrology, FnO, Creator Economy, Gamification as a Service, Dairy farming, etc
Built a thesis to map opportunities, trends for Indian Consumers & Industries by 2030
Scouted founders for investing for Zfund
Business Strategy:
To identify new opportunities for Zupee to increase it's market share
Content Acquisition consideration for Zupee to hack Distribution and PR
Exhaustive Survey to get sharp insights from Users on different critical touchpoints
Research on Product and Social led Retention Constructs
Branding & Marketing
To identify the unique brand voice of Zupee that reflects the right values & resonates with users
To generate Ad campaign ideas based to help Zupee become Category defining
To assist Zupee in IPL campaign with marketing ideas and in-product relevant changes
To identify levers for effective pre-buzz of June 2024 campaign
Public Relations
To identify levers to build narrative of Zupee owning Ludo in India
To build a PRD for PoC of Learning with Ludo narrative
Employee Engagement & Recruitment
To organise & engage employees in annual offsite in most unique and fun way
To conduct campus recruitment for Founder's Office

Innovation strategyMarket entry strategyConsumer researchBusiness Strategy

Binocs.co

Marketing Strategy Intern

Jun 2022 – Aug 2022 · 2 mos · Bengaluru, Karnataka, India

Exploring & experimenting

Crypto Research

Mar 2022 – Jan 2023 · 10 mos

Understood Blockchain, Defi and other aspects of Crypto space first principally
Built a Defi project Praxis Finance: https://github.com/proxima424/praxisfi/blob/main/README.md
Won 3 sponsors prizes at Eth India Hackathon 2022

Blockchain understandingDeFi project developmentHackathon participationBlockchain Development

Intract

Product Management Intern

Aug 2021 – Apr 2022 · 8 mos · Gurugram, Haryana, India

Indian institute of management, shillong

Research Intern

Apr 2021 – Jun 2021 · 2 mos

Rendezvous iitd

Marketing Executive

Jan 2021 – May 2021 · 4 mos

Final lap book

Book Publishing Assistance

Sep 2020 – Dec 2020 · 3 mos

Assisted my JEE mentor Neeraj Mohgaonkar in writing and publishing book for JEE & NEET aspirants. This ebook had 20k+ downloads.
Link to the book: https://drive.google.com/file/d/125RMiO8flAK2PJ0pVH8o71Aww0qMFNY5/view?usp=sharing

Board for student publications, iit delhi

Student Journalist

Aug 2020 – May 2021 · 9 mos

Ankahi-dramatics society of iit delhi

Drama Representative

Jul 2020 – May 2021 · 10 mos

Festfeel

Co-Founder

Jun 2020 – Aug 2021 · 1 yr 2 mos

An animation marketing startup to assist companies with generating animated videos for their branding purpose. Worked with 10+ clients. Owned end to end process: cold calls, onboarding clients, understanding their requirements, hiring relevant talent and project management for the deliverables

Client managementProject managementAnimation productionEntrepreneurship