Jan 2022 – May 2024 · 2 yrs 4 mos

Jan 2020 – Dec 2021 · 1 yr 11 mos

Oct 2018 – Dec 2019 · 1 yr 2 mos

Apr 2016 – Sep 2018 · 2 yrs 5 mos

• Business Unit Leader and P&L owner of Premium Ice Cream(Haagen-Dazs) and Better for You Snacking(Nature Valley and Fibre One) for UK and Northern Europe with RSV of $250 Million
• 1-Head of the world's most loved ice-cream brand for its #2 European business in value sales(and 4th largest business globally)including 2 of its major markets UK and Germany. This comes with the joy of managing a 12 member multi-level team of highly talented marketers and heading the cross-functional team of brand finance, customer/trade marketing, net revenue management, category management teams across 4 countries to deliver the P&L, share growth and brand equity driving a breakthrough innovation pipeline and a 'modern luxury' communications strategy through the line...it's an indulgent challenge to say the least!
• Head up the 'Better for you Snacking' business, which is one of the most strategic growth engines for General Mills worldwide delivering 40% of the UK business growth for General Mills for 2016-2018. Nature Valley is the leading global brand and became the #1 in the UK in the cereal bar category under my time with recent launches like Nature Valley Protein becoming stand-out innovations in line with consumer trends(winning The Grocer New Product Award in 2017) as well as bucking the trend in the diet segment with our exciting 'permissible indulgence' brand Fibre One that we launched in 2016 and became the #2 brand for wellness/diet management within 3 years with an RSV of £30MM in UK alone.

Jun 2015 – Mar 2016 · 9 mos

Jan 2011 – Jan 2014 · 3 yrs

• Leadership role on the haircare,styling,bodycare and new categories portfolio of Garnier
• HAIRCARE
• Architect for the product and pack development, creation of the brand platform and go-to-market and "how and where to play" vision of ULTIMATE BLENDS, the 2nd international haircare brand under the Garnier umbrella with a turnaround time in 24 months with a bespoke communication strategy first in UK and then a Western Europe roll-out.
• Managed 3 direct reports and a 7 member team along with leading a dedicated cross-functional team across R&D, industrial development, consumer insights and trade-marketing.
• .
• Ultimate Blends went on to become the no 1 haircare brand(in units) at launch in UK and Ireland in April 2014 and the biggest NPD launch in the hair category in the last 10 years(with record peak shares in ASDA and Tesco) with a pure A+P spend of £10 MM in year 1.
• It added 3 million new consumers to the category and boosted the Garnier brand growth by +20% overall.
• Ultimate Blends was considered the most strategic launch of the L’Oreal Group for 2014 by the Global CEO and went on to become an international best-practice launch for all countries even outside of Europe with US, Latin America and Asia all following suit in 2015-2016.
• BODYCARE
• Created an unprecedented sampling ‘challenge’ campaign in bodycare to become UK’s most recommended brand with the Intensive 7 days launch and helped created strong wins in-store with commercial teams in SuperDrug and Boots and went from #7 to #3 bodycare brand in 2012-13.

Jan 2008 – Jan 2011 · 3 yrs

• Created and developed Garnier MEN from inception to outstanding launch success which went on to become Asia's no 2 mens skincare brand.
• NPD and Innovation funnel on mens skincare+ female cleansing and anti-ageing of Garnier for emerging markets(Asia, Africa-Middle East, Latin America, Eastern Europe).
• 3 year global marketing strategy development and innovation plan
• Communication strategy, development of global advertising platforms
• Conceptualisation and execution of packaging
• Extensive consumer research across developing marketings
• Work on product innovation/development with global skincare laboraties in Paris and Asian skincare laboratories in Shanghai
• Additional responsibity since 2010 managing a 2 member team of Global Brand Manager and Project Manager Assistant

Dec 2005 – Dec 2007 · 2 yrs

• Responsible for L'Oreal Paris skincare brands (women and men) for Indian marketing operations and 1st team management(Junior Brand Manager+intern)

Feb 2004 – Nov 2005 · 1 yr 9 mos

• Responsible for the Maybelline New York makeup brand innovation pipeline and activation with specific focus on Eyes and Lipsticks segment for India.
• 1st experience of managing a global development project on a new accessible nail colour range('Colorama') with a pilot launch in Asian markets increasing brand penetration with a younger demographic.