Mark Francis — CEO
Exited founder with extensive experience within the HRTech, Fintech & executive search industries in Asia-Pacific since 2007. Currently the Chief Executive Officer for Preferrd. This HRTech startup leverages cutting-edge AI to revolutionize talent acquisition, specifically tailored to the unique needs of Gen X, Millennials, and Gen Z candidates. The platform provides data-driven solutions to optimize your hiring strategy, while gamifying incentivized referrals to source more accurate and relevant candidates, ensuring you connect with the right talent and can build a thriving, multi-generational team primed for success. Initially focusing on the technology & accounting/finance sectors. Co-Founder & Non-Executive Director of Zetl, an embedded financing FinTech platform, tailored to APAC asset-light companies and B2B technology companies. Providing non-dilutive financing to SMEs across the region. Running a globally distributed team, with a presence in Hong Kong, Singapore, Malaysia and the Philippines, but expanding into Australia. Financing the next generation of businesses in APAC. If you are looking for fast flexible capital, but without diluting your shareholding, drop me a private message. In 2012 Silverstrand Executive Search was launched, as a boutique financial services headhunting company, working with both buy and sell-side clients across the region. Utilizing the latest recruitment tools & technology. Winner of The Best Newcomer at the 2016 Recruitment International Asia Awards. Tyros was founded in 2016, initially as a co-working space, but pivoted into a private investment & consulting firm and now invests into early stage Pre-Seed to Pre-Series A start-ups within the FinTech, HRTech, ESG & Web3 sectors across Asia. Cleverly Search was co-founded in early 2017 to provide recruitment services to the engineering, construction, project management, real estate, sustainability, ESG, architecture & design industries. Successfully exited the business in 2024 to IQR People. Castle Peak Recruiter Hub, a turnkey solution for solo recruiters and recruitment teams in Hong Kong, which provided full administrative, contracting, operational & financial support, was set up in 2020. The business operations were acquired by Preferrd in 2025. Can typically be found at Eurasian Society events, supporting Welsh sport, Liverpool Football Club, playing social rugby, sailing the coasts of Hong Kong, hiking with the dogs, or hanging out with my son.
Stackforce AI infers this person is a FinTech and HRTech expert with a focus on innovative recruitment solutions.
Location: Hong Kong, Hong Kong, Hong Kong
Experience: 20 yrs 2 mos
Skills
- Talent Acquisition
- Ai
- Fintech
- Business Development
- Executive Search
- Recruitment
- Investment
- Consulting
- Consultancy
Career Highlights
- Founder of multiple successful startups in HRTech and FinTech.
- Expert in leveraging AI for talent acquisition.
- Recognized for innovative recruitment solutions.
Work Experience
preferrd.io
Chief Executive Officer (10 mos)
Funds Sniper
Ambassador (1 yr 10 mos)
Eurasian Society
Member Board of Directors (4 yrs 5 mos)
Castle Peak Recruiter Hub
Director (5 yrs 2 mos)
Workplace Accelerator
Mentor (3 yrs)
Zetl
Co-Founder & Non-Executive Director (7 yrs 11 mos)
Cleverly Search
Director (7 yrs 5 mos)
Tyros
Partner (9 yrs 4 mos)
Grapevine Daily
Co-Founder (2 yrs)
Silverstrand
Director (13 yrs 5 mos)
ecoConnect
Business Development Manager (5 mos)
London Development Agency
Policy & Government Relations Officer (2 mos)
Carrington Fox (The Webber Fox Group)
Managing Consultant (5 yrs 8 mos)
Saxoncourt Group
Native English Teacher (Business Tuition) (1 yr)
Education
Executive MBA at Quantic School of Business and Technology
MA at Goldsmiths, University of London
BA at Cardiff University / Prifysgol Caerdydd
A-Levels at South Island School