Mark Francis

CEO

Hong Kong, Hong Kong, Hong Kong20 yrs 2 mos experience
Highly StableAI Enabled

Key Highlights

  • Founder of multiple successful startups in HRTech and FinTech.
  • Expert in leveraging AI for talent acquisition.
  • Recognized for innovative recruitment solutions.
Stackforce AI infers this person is a FinTech and HRTech expert with a focus on innovative recruitment solutions.

Contact

Skills

Core Skills

Talent AcquisitionAiFintechBusiness DevelopmentExecutive SearchRecruitmentInvestmentConsultingConsultancy

Other Skills

Advisory ServicesAsset ManagementB2B TechnologyCapital MarketsCarbon MarketsCommodityData-driven SolutionsDerivativesETFsElectronic TradingEmerging MarketsEquitiesFinancial MarketsFixed IncomeHedge Funds

About

Exited founder with extensive experience within the HRTech, Fintech & executive search industries in Asia-Pacific since 2007. Currently the Chief Executive Officer for Preferrd. This HRTech startup leverages cutting-edge AI to revolutionize talent acquisition, specifically tailored to the unique needs of Gen X, Millennials, and Gen Z candidates. The platform provides data-driven solutions to optimize your hiring strategy, while gamifying incentivized referrals to source more accurate and relevant candidates, ensuring you connect with the right talent and can build a thriving, multi-generational team primed for success. Initially focusing on the technology & accounting/finance sectors. Co-Founder & Non-Executive Director of Zetl, an embedded financing FinTech platform, tailored to APAC asset-light companies and B2B technology companies. Providing non-dilutive financing to SMEs across the region. Running a globally distributed team, with a presence in Hong Kong, Singapore, Malaysia and the Philippines, but expanding into Australia. Financing the next generation of businesses in APAC. If you are looking for fast flexible capital, but without diluting your shareholding, drop me a private message. In 2012 Silverstrand Executive Search was launched, as a boutique financial services headhunting company, working with both buy and sell-side clients across the region. Utilizing the latest recruitment tools & technology. Winner of The Best Newcomer at the 2016 Recruitment International Asia Awards. Tyros was founded in 2016, initially as a co-working space, but pivoted into a private investment & consulting firm and now invests into early stage Pre-Seed to Pre-Series A start-ups within the FinTech, HRTech, ESG & Web3 sectors across Asia. Cleverly Search was co-founded in early 2017 to provide recruitment services to the engineering, construction, project management, real estate, sustainability, ESG, architecture & design industries. Successfully exited the business in 2024 to IQR People. Castle Peak Recruiter Hub, a turnkey solution for solo recruiters and recruitment teams in Hong Kong, which provided full administrative, contracting, operational & financial support, was set up in 2020. The business operations were acquired by Preferrd in 2025. Can typically be found at Eurasian Society events, supporting Welsh sport, Liverpool Football Club, playing social rugby, sailing the coasts of Hong Kong, hiking with the dogs, or hanging out with my son.

Experience

Preferrd.io

Chief Executive Officer

May 2025Present · 10 mos

  • We leverage cutting-edge AI to revolutionize talent acquisition, specifically tailored to the unique needs of Gen X, Millennials, and Gen Z candidates, aligned with a proprietary referrals engine. Our platform provides data-driven solutions to optimize your hiring strategy, ensuring you connect with the right talent and build a thriving, multi-generational team primed for success. We tap into the compound network effects of referrals and offer the potential of secondary income to everyone.
AITalent AcquisitionData-driven Solutions

Funds sniper

Ambassador

May 2024Present · 1 yr 10 mos · Hong Kong SAR · Remote

  • Funds Sniper is a search engine dedicated to Private Equity & VC Funds. The platform provides access to more than 18,000 PE & VC funds globally as well as more than 20,000 people managing those funds, making Funds Sniper one of the largest search engines in the sector on a global scale.
  • Our main goal is to connect projects and money in a faster and more affordable way to assist companies to grow and professional investors to invest better in a fast-changing world.
  • To reduce the annual subscription fee by USD 150 input my discount code: amb-A35zM

Eurasian society

Member Board of Directors

Oct 2021Present · 4 yrs 5 mos · Hong Kong SAR · Hybrid

  • The Eurasian Society is a non-profit that aims to promote and improve the lives of Eurasians & ethnic minorities in Hong Kong, through awareness, education and opportunity. To provide funding, scholarships and support to the most vulnerable members of the community.

Castle peak recruiter hub

Director

Aug 2020Oct 2025 · 5 yrs 2 mos · Hong Kong SAR

  • Castle Peak Recruiter Hub was acquired by Preferrd.io in 2025.
  • Recruiter Hub was started to help aspiring recruiters set up their own business. Having done it ourselves, we knew of the ample admin work involved in getting a recruitment business set up. Our goal was to simplify the tedious, months-long process and help anyone get started in days. We provided the licensing, administration and finance support so you could focus on what you do best–recruiting.
  • It can take over 6 months to get started and receive your first paycheck. With Recruiter Hub, you could start placing in a week and get paid the moment your candidate starts.
  • Members of the Recruitment Hub also received access to mentorship from founders and guidance from a wide range of recruitment business owners – to assist you throughout your entrepreneurial journey.
  • Ready to start your own firm? Get in touch with Recruiter Hub here hello@castlepeak.com.hk

Workplace accelerator

Mentor

Aug 2020Aug 2023 · 3 yrs

  • The Workplace Accelerator is APAC's first HR Tech dedicated programme to identifying and shaping how the region works.
  • We focus on HR tech as defined as Talent Acquisition tools, Talent Management Tools, Collaboration and Productivity tools, HR & Admin tools and Workforce Management tools.
  • We provide a structured 12 week programme with hands on guidance from subject matter and functional experts to help scale the most promising HR Tech ventures across the region.
  • We also provide direct market access to many of APAC's leading HR professionals and prospective clients for the participants to meet with.
  • This is all supported with investment, networking and peer to peer support specifically designed for HR Tech Ventures focused on APAC.
RecruitmentConsultancySustainability

Zetl

Co-Founder & Non-Executive Director

Apr 2018Present · 7 yrs 11 mos · Hong Kong

  • Zetl is an embedded financing FinTech platform tailored to asset-light businesses across Asia-Pacific. Financing the next generation of businesses in APAC. Set up to provide growth capital, working capital & payroll financing to a number of industries including Recruitment & Staffing, Management Consulting, Digital Marketing, Retail, F&B, Event Management, Communications/PR and B2B technology start-ups.
  • If your business is looking for capital, but without diluting your shareholding, drop me a PM.
  • https://www.zetl.com/
FinTechNon-dilutive FinancingB2B TechnologyBusiness Development

Cleverly search

Director

Feb 2017Jul 2024 · 7 yrs 5 mos · Hong Kong SAR

  • Cleverly Search was acquired in 2024 by IQR People.
  • Cleverly Search was a boutique recruitment & consultancy firm that offered a range of specialist staffing services for the ESG, Sustainability & Construction industries across Asia. Our team of experienced recruiters provided tailor made recruitment solutions to both local and international clients within Engineering, Architecture, Project Management and Contracting.
  • We prided ourselves in bringing rich industry knowledge, combined with extensive recruitment experience to provide solutions for our clients from junior roles, through to senior management level.
  • Cleverly Search focused on various sectors, including Airports, Highways, Bridges, Transport, Rail, Geotechnics, Tunneling, Water & Drainage, High Rise Buildings, Commercial, Residential, Hospitality, Mixed-Use, A+A Works, Data Centres, Healthcare and Cultural Projects.
  • Within these we had specialist knowledge in the following disciplines:
  • Architecture
  • ​Master Planning, Design Architects, Interior Designers, Landscape Designers, Signage + Wayfinding, Project Architects, Resident Architects, Designers, Draftsman, etc.
  • Engineering
  • Civil, Structural, Building Services (Mechanical, Electrical + Plumbing), Facade, Sustainability, Lighting, Fire, Security, Vertical Transportation, Acoustics, Audio Visual, etc.
  • Contracting
  • Main Contractors, Sub-Contractors, Specialist Sub-Contractors, etc.
  • Project Management
  • Project Managers, Quantity Surveyors, Quality Controllers, Safety Officers, etc.
RecruitmentConsultancy

Tyros

Partner

Nov 2016Present · 9 yrs 4 mos · Hong Kong

  • A private investment & consulting firm that focuses on investing in & advising early stage Pre-Seed to Pre-Series A start-ups within the FinTech, HRTech, ESG & Web3 sectors.
  • Email info@tyros.hk or visit www.tyros.hk to share pitch decks and for any further enquiries.
  • Current portfolio includes:
  • Knack (successfully exited the business to Gulf Elite: https://gulfelite.net/)
  • Zetl (https://zetl.com/)
  • OneSeed (https://oneseed.eco/)
  • Preferrd (https://www.preferrd.io/)
  • Hello Clever (https://helloclever.co/)
  • TalentHero (https://talenthero.co/)
  • SpaceX (https://www.spacex.com/)
  • Smartfolios (successfully exited the business to Finantix: https://www.privatebankerinternational.com/news/finantix-acquires-asian-fintech-smartfolios/)
  • SeedAlpha (https://whub.io/startups/seed-alpha)
InvestmentConsultingFinTech

Grapevine daily

Co-Founder

Jan 2016Jan 2018 · 2 yrs · Hong Kong SAR

  • What was Grapevine Daily?
  • Finding the right candidate in the financial industry can be a tedious and laborious affair. For the financial recruiter, this involves contacting multiple candidates, many of whom are usually unavailable for the position through their professional network.
  • What if recruiters were able to know when someone was available for hire before the candidate updated their professional profile?
  • Grapevine Daily was a solution for financial recruiters to find the latest available professional candidates in Hong Kong.
  • By registering, users were notified of daily changes made on the SFC register of:
  • a list of everyone who had found or left a job
  • restructuring and redundancies as they happened
  • market changes before they were officially announced
  • candidate moves within the industry
  • which organisations were registering for business
  • It was a great opportunity to experiment with using algorithms to improve the recruitment process. But after 2 years the decision was taken to shut it down and focus on other projects.

Silverstrand

Director

Oct 2012Present · 13 yrs 5 mos · Hong Kong SAR

  • Silverstrand partners with a number of organizations across the buy & sell-side including Asset Managers, Brokerages, Crypto firms, Hedge Funds, Investment Banks, Market Makers; Proprietary Trading Firms plus FinTech & other Financial Services Companies regarding executive search, business networking, capital introduction & other advisory matters.
  • Our consultants have a number of years experience working the following business lines:
  • BUY SIDE - Analysis; Execution; Fundamental Long/Short Equity, Fund Marketing; Global Macro; Portfolio Management; Quantitative Strategies; Private Equity
  • CORPORATE FINANCE - Bond Issuing; ECM/DCM; Equity Issuing; IPO Underwriting; M&A, Pre-IPO Financing; Restructuring
  • INFRASTRUCTURE & Technology - Banking Technology; DevOps Engineers, Due Diligence; FinTech, Fund Administration; Legal & Compliance; Quant Development; Risk Management; Site Reliability Engineers, Systems Engineering, Web Developers
  • INSTITUTIONAL SERVICES - Capital Introduction; Corporate Access; Electronic Trading; Equity Sales & Sales-Trading, Prime Brokerage; Research & Strategy; Securities Lending
  • SALES - Corporate Credit; Equity Derivatives; Fixed Income; Foreign Exchange; Interest Rates; Retail Products (ETF & Warrants); Structured Products
  • TRADING - Arbitrage; Cash Equity; Delta One; Equity Derivatives; FICC; High Frequency; Programs; Statistical; Structured Products; Systematic FX
Executive SearchRecruitment ToolsAdvisory ServicesRecruitment

Ecoconnect

Business Development Manager

Apr 2010Sep 2010 · 5 mos · London Area, United Kingdom

  • ecoConnect CIC is a low carbon industrial & cleantech coalition that assists green technology focused companies to Collaborate, Innovate, Invest & Achieve.
  • A not-for-profit, while also politically independent, ecoConnect brings together business leadership, engineers and entrepreneurs, investment firms, scientific agencies, government agencies, academia and the media to enable the growth of the low carbon sector.

London development agency

Policy & Government Relations Officer

Jan 2010Mar 2010 · 2 mos · Greater London, England, United Kingdom

  • The LDA is responsible for delivering the Mayor's vision for London to be a sustainable world city with strong, long-term economic growth, social inclusion and active environmental improvement.
  • The LDA works in partnership with businesses, London's boroughs and third sector bodies to achieve the emerging objectives of the Mayor of London's Economic Development Strategy. This is achieved by investing in London's low carbon future, supporting its businesses, getting Londoners in work, building better places, promoting London to the world, while also getting the most from the 2012 Olympics.

Carrington fox (the webber fox group)

Managing Consultant

Jan 2007Sep 2012 · 5 yrs 8 mos · Hong Kong SAR

  • Carrington Fox is an established boutique executive search firm offering worldwide, tailor made head-hunting services to an exclusive list of financial, commercial and industry clients. The business focuses on recruiting across the front office for a client list that comprises several leading Investments Banks, Hedge Funds, Brokerages, Proprietary Trading Firms, Asset Managers and other Financial Institutions.

Saxoncourt group

Native English Teacher (Business Tuition)

Sep 2005Sep 2006 · 1 yr · Shanghai, China

  • The Saxoncourt Group is a world leader in the provision of high-quality English Language instruction, enhanced by its wide range of ancillary services and products.
  • With operations spanning several continents and many schools worldwide, Saxoncourt prides itself on its commitment to educational excellence.

Education

Quantic School of Business and Technology

Executive MBA

Jun 2024May 2026

Goldsmiths, University of London

MA — International Studies

Jan 2009Jan 2010

Cardiff University / Prifysgol Caerdydd

BA — Philosophy

Jan 2002Jan 2005

South Island School

A-Levels

Jan 1995Jan 2002

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