Benyamin Elias — Head of Growth
How does a business grow? Growth is messy, and it starts from a strong understanding of the business model, market, and customer. Great growth marketers need to... + Identify and target the bottlenecks of a marketing funnel + Understand the strengths, weaknesses, and scalability of distribution channels + Measure results—and present business cases for difficult-to-measure projects + Grow in a way that serves the needs of both customers and the business This is hard stuff. It takes strong marketing knowledge, but also skills like copywriting, SEO, data analysis, marketing automation, A/B testing, psychology, customer research, and distribution... Most importantly, it takes the ability to take a step back and understand how all the pieces fit together for a particular business. And that’s what I love. In a messy space, what matters most? Where are the opportunities? How can you connect marketing to the core of what a business offers? That’s the fun stuff. Right now, I'm Sr Director of Growth at ActiveCampaign. That's a broad title that can mean all kinds of things (and does), but right now it means I manage customer lifecycle marketing, events, integrated demand gen, content/SEO, and special projects. Previously, I was VP of Marketing at Podia leading 50% revenue growth (on shoestring resourcing) by working directly with creators, running outside-the-box campaigns, and using product as a marketing vehicle. Way back in my first stint at ActiveCAmpaign, I managed content marketing (and then growth marketing). At AC I launched an automation templates marketplace (227% YoY growth) and scaled organic traffic to the ActiveCampaign blog, increasing it over 2400%. I also worked on trial --> paid conversion and led our first website redesign – a project that 2x'ed conversion rates on key pages (one crucial page saw a 770% increase in conversion rate). It's retired now, but I used to run my own website. At Routine Excellence, I use psychology to help people be more consistent in the gym. The message resonates—my first-ever post went viral on Reddit, attracting 200,000 visitors. Now, most traffic (25,000+ per month) comes from ranking on keywords like “first day at the gym,” “beginner lifting programs,” “gym anxiety,” and “don’t feel like working out.” I write about the soft skills that make people successful at work at Diamond Pencils. I love talking to smart marketers. Feel free to send me a message.
Stackforce AI infers this person is a Growth Marketing expert in the SaaS industry.
Location: Portland, Maine, United States
Experience: 13 yrs 2 mos
Career Highlights
- Achieved 50% revenue growth at Podia.
- Launched automation templates marketplace with 227% YoY growth.
- Scaled ActiveCampaign blog traffic by over 2400%.
Work Experience
ActiveCampaign
Senior Director, Growth Marketing (1 yr 8 mos)
Podia
VP of Marketing (1 yr 6 mos)
Director of Growth Marketing (1 yr 6 mos)
ActiveCampaign
Director, Growth Marketing (5 mos)
Director, Content Marketing (1 yr)
Content Marketing Manager (1 yr 5 mos)
Content Marketing Specialist (8 mos)
CG Life
Content Strategist (6 mos)
Content Specialist (1 yr 6 mos)
Marketing Intern (1 mo)
Routine Excellence
Founder (3 yrs)
Freelance
Freelance Content Marketer (2 yrs)
iOme Challenge
Public Relations Intern (3 mos)
TopScore, Inc.
Sales Intern (3 mos)
Ultiworld
Video Analyst (1 yr 9 mos)
Grinnell College
Personality and Problem Solving Researcher (2 yrs)
Coach (2 yrs)
The Purple Crayon Center for Learning and Social Innovation
Intern (3 mos)
DeLevie Group Research
Market Research Intern (2 mos)
Education
Mini MBA at MiniMBA
Bachelor of Arts (BA) at Grinnell College
at Hastings High School
