Aditi P.

Product Manager

London, England, United Kingdom5 yrs 3 mos experience

Most Likely To SwitchAI Enabled

Key Highlights

Proven track record in driving lead generation.
Expertise in multi-channel marketing strategies.
Strong collaboration with cross-functional teams.

Stackforce AI infers this person is a B2B marketing professional with expertise in SaaS and integrated marketing strategies.

Contact

Skills

Core Skills

Customer MarketingIntegrated MarketingProject ManagementMarketing StrategyEvent ManagementDigital MarketingBrand StrategyMarketing Management

Other Skills

Customer AcquisitionMarketing Event PlanningEmail MarketingBusiness-to-Business (B2B)Content ManagementGraphic DesignGeneralist MarketingHubSpot Marketing HubEvent PlanningB2B MarketingMulti-Channel MarketingCross-functional CoordinationMarket ResearchAdvertisingReporting & Analysis

About

Innovative and strategic marketing professional with experience in the B2B/Tech/SaaS space. Skilled in marketing planning, content strategy, customer marketing, marketing automation and events management.

Experience

Dext

2 roles

Marketing Manager

Promoted

Jan 2024 – Present · 2 yrs 3 mos

Deliver multi-channel programs blending digital storytelling, content, and live experiences to build brand awareness and pipeline growth.
Collaborate with global, regional, and UK teams to ensure campaign narratives align with broader brand storytelling.
Manage partnerships with accounting and bookkeeping trade organisations, leading joint content, co-hosted events, and sponsorships that expand brand reach.
Oversee UK event activations, awards submissions, and client gifting, ensuring creative cohesion and consistent brand experience.
Own campaign budgets, POs, supplier onboarding, and merchandise procurement in collaboration with Finance.
Streamline campaign performance tracking through Salesforce and Omni/Looker, enhancing visibility between marketing and sales.
Key Achievements
Drove new business accounts through integrated digital + event-led campaigns and nurture programs.
Improved MAL → MQL conversion and SQL → Acquisition, increasing funnel efficiency.
Executed UK events and sponsorships that consistently delivered on lead-generation and engagement targets.

Customer MarketingCustomer AcquisitionIntegrated MarketingMarketing Event Planning

Marketing Coordinator

Jul 2022 – Dec 2023 · 1 yr 5 mos

Project ManagementEmail MarketingBusiness-to-Business (B2B)Marketing StrategyContent ManagementGraphic Design+6

Zego

Marketing Associate

Oct 2021 – May 2022 · 7 mos · London, England, United Kingdom

Supported execution of B2B marketing campaigns across digital, social, and event channels for the UK’s leading commercial-insurance scale-up.
Collaborated with product, design and brand to craft messaging tailored to brokers & fleet customers.
Managed broker expos, conferences, and shareholder events end-to-end.
Produced and optimised newsletters distributed to 20K+ partners, achieving 30%+ open rates.
Enhanced annual broker-survey participation by 25% YoY through improved design and follow-up campaigns.
Established first internal marketing hub and campaign calendar, improving cross-team visibility and workflow efficiency

Email MarketingBusiness-to-Business (B2B)Event ManagementCross-functional CoordinationDigital MarketingMarket Research+1

L&k saatchi & saatchi

2 roles

Brand Associate

Apr 2019 – Apr 2020 · 1 yr

Managed FMCG client accounts and collaborated across Publicis Groupe agencies to deliver integrated brand and digital campaigns.
Led campaign planning, content development, and influencer activations across social, performance, and digital touchpoints.
Coordinated GTM launches with creative, PR, and media teams to ensure cohesive brand storytelling.
Analysed campaign and web data via Google Analytics, identifying insights to inform future strategy.
Key Achievements
Drove 8.3M+ social engagements within 10 months post-launch.
Contributed to multi-market pitch win for NIVEA and subsequent brand activations.

Brand StrategyAdvertisingReporting & AnalysisClient RelationsMarketing Management