Georgina Fernandes

Founder

Bengaluru, Karnataka, India10 yrs 3 mos experience

Key Highlights

Founded a successful D2C babywear brand.
Expert in building partner relationships and sales strategies.
Strong background in brand development and product management.

Stackforce AI infers this person is a B2C E-commerce entrepreneur with expertise in brand development and partner management.

Contact

fernandes.georgina@yahoo.com LinkedIn

Skills

Core Skills

Brand StrategyProduct DevelopmentChannel ManagementBusiness DevelopmentSales ManagementClient Relationship Management

Other Skills

Account ManagementAnalyticsChannel PartnersClient EngagementClient RapportCold CallingCommunicationCustomer Relationship Management (CRM)Customer ServiceCustomer Service ManagementCustomer SupportDigital StrategyE-commerce ManagementEffective CommunicationGaining Commitment

About

Founder | Little Haven - Designing comfort, care, and simplicity into every thread. As a brand builder, I created Little Haven to fill a gap I personally felt - baby essentials that are soft, beautiful, functional, and truly thoughtful. At Little Haven, we’re reimagining Babywear for modern Indian families - blending aesthetics with authenticity, and quality with comfort. We’re not just selling clothes - we’re building a softer beginning for every child, and a trusted space for every parent. 📦 D2C | 🎁 Gifting-Ready Let’s connect - I’m always happy to talk about babywear, brand building, or parenting journeys.

Experience

Little haven pvt.ltd

Founder

Apr 2025 – Present · 11 mos · Bengaluru, Karnataka, India · Hybrid

Founder - D2C Baby Clothing & Essentials Brand
As the founder of Little Haven, I lead a purpose-driven Babywear brand focused on crafting soft, safe, and beautifully designed essentials for newborns and toddlers. Rooted in care and simplicity, our mission is to make modern parenting easier, more joyful, and more thoughtful.
My role includes:
Brand strategy, vision & storytelling
Product development – from fabric sourcing to fit testing
Launching our D2C e-commerce platform (Shopify)
Visual branding, packaging & design leadership
Building early marketing, social & community campaigns
Collaborating with designers, suppliers & parent customers
Managing launch timelines, budgets & growth planning
Little Haven is more than a brand - it's a heartfelt promise to families. We're here to bring softness, safety, and style into every little wardrobe.

Digital StrategySupport ManagementSalesPartner Relationship ManagementBrand StrategyProduct Development

Career break

Career transition

Feb 2024 – Dec 2024 · 10 mos · Bengaluru, Karnataka

Took a purposeful break to focus on a major life transition — laying the foundation for Little Haven, my dream venture in the Babywear space. This period was one of deep personal growth, brand ideation, and meaningful planning — shaping my next chapter as a entrepreneur.

Liferay

Channel Account Manager

Nov 2022 – Jan 2024 · 1 yr 2 mos · Bengaluru, Karnataka, India · Hybrid

▪ Developed and onboarded partners in support of the sales plans and priorities
▪ Build and developed a robust pipeline through partner opportunities in India across 10+ partners
▪ Created annual business plans aligned to business metric targets such as training, key account
plans, sales forecasting and pipeline build with formal QBRs
▪ Collaborated closely with the Channel Marketing team to help drive marketing and incentive
programs to drive sales
▪ Coordinated Enablement activities with respect to Sales + Technical education and certification
▪ Provided feedback/guidance to Product Management (ie market/competitive pricing, new
products in the marketplace, competitive activity)
▪ Key Partner Clients
o PWC, Concentric, AIXTOR, The Judge Group, Quadrafort, InfoAxon
▪ Closed Revenue of ~1 CR INR (130K USD) from partner generated opportunities in FY ‘23
▪ 50% of new business pipeline generated from Partner Accounts
▪ 70% Increase in Pipeline sourced from Partner Marketing Activities
▪ Representing India regional partners at SKMO ‘23 in Spain
▪ Strategizing and presenting joint business plans for focus partners (Silver, Gold & Platinum) to the
management

Partner DevelopmentChannel PartnersResellersDigital StrategySupport ManagementPartner Relationship Management+2

Softwareone

Business Development and Partnership Manager

Jan 2020 – Oct 2022 · 2 yrs 9 mos · Bengaluru Area, India · Hybrid

▪ Demonstrated a "Win/Win" approach in collaborating with internal groups and external partners
throughout the sales cycle, from prospecting to deal closure, resulting in increased revenue and
enhanced partner satisfaction
▪ Collaborated closely with the Marketing Team to develop marketing plans, including LinkedIn
blog posts, partner email content, webinars, roundtables, and bundled services offers
▪ Proactively identified and capitalized on new business opportunities within the existing Microsoft
partner base and other OEMs by leveraging the SoftwareONE CATalyst program.
▪ Created and implemented a comprehensive Partner Handbook by establishing both transactional
and strategic relationships with partners & internal management team.
▪ Delivered compelling presentations to partners and customers, effectively communicating
SoftwareONE's value proposition
▪ Crafted newsletters, use cases and business value propositions tailored to the partner &
customer community, enhancing understanding and driving the adoption of SoftwareONE's offerings.
▪ Managed the day-to-day governance of partner relationships, including partner operational
planning, pipeline management, scaling programs, and go-to-market strategies
▪ Key Customers
o Devi Sea Foods, Milky Mist, Symbiosis, TVS
▪ Key Partners
o Azosis, Codevalue, Esds, Fluidech, Innovinc
▪ 99% Quota achievement in 2021 via partner sales
▪ Onboarded over 50 partners within the first three months of joining, while consistently adding a
minimum of 10 partners monthly
▪ Azure and AWS Partner console certification
▪ Built End-to-end Tier-2 Partnership Ecosystem
▪ Executing the roundtable conferences, driving registrations and content strategy

Zwayam

Enterprise Sales Specialist

Sep 2018 – Dec 2019 · 1 yr 3 mos · Bengaluru Area, India · On-site

▪ Identified and acquired over 5 new clients, generating revenue by meticulously understanding &
analyzing the needs of Talent Acquisition & HR teams, tailoring our product offerings accordingly
▪ Key Clients
o Ola Electric, Dailyhunt, MyGate, Sharechat, Acko
▪ Managed the entire sales cycle from qualification to demonstrations, consistently closing deals
and driving revenue growth
▪ Targeted new verticals such as Hospital, BioTechnology
▪ Generated 50k USD in New Logo Revenue
▪ Self generated 500k+ USD Pipeline
▪ Networking with Talent Acquisition Buyers and Influencers
▪ Understanding JTBD by Target personas and aligned messaging to show values to stakeholders

Support ManagementCustomer SupportCustomer Service ManagementSales ManagementClient Relationship Management

Thinkbumblebee analytics pvt. ltd.

Client Engagement Specialist

Jun 2017 – Aug 2018 · 1 yr 2 mos · Pune Area, India · On-site

▪ Strategically prospected and identified lucrative opportunities for analytic services, with a
targeted focus on Fortune 1000 US Companies.
▪ Collaborated closely with Data Science and Social Media Analytics teams to devise personalized
messaging & tailored solutions, leveraging advanced analytics and visualization techniques to
address client needs effectively
▪ Key Clients
o MyGlam, Walmart, Nazarra, Kelloggs, Loreal, Adotco, Warner Bros, Takeda
Pharmaceuticals, Voot, Carlsberg
▪ Demonstrated product value to SMBs/Corporates via online and personalized demos
▪ Was the tech teams’s ear to the market and provided consistent feedback to them
▪ Clarified customer queries about analytics services and acted as a single POC for the clients till
the project delivery
▪ Achieved and exceeded monthly sales quota (10,000$)
▪ Built rapport with clients to generate leads via referencing
▪ Suggested new features and upgrades on existing features to penetrate new target sectors
▪ Upskilled in negotiation with business leaders in diverse industries
▪ Started with a minimum knowledge of the analytics industry, to have a comfortable discussion with CXO executives about the company’s value proposition

Lunkad realty

Business Development Executive

May 2015 – Jun 2017 · 2 yrs 1 mo · Pune Area, India · On-site

Assumed diverse responsibilities encompassing Direct and Indirect Sales, Marketing, Client
Relationship Management, and Event Management
▪ Expanded business through client nurturing and exploring new markets
▪ Led conferences, events, and trips for the Sales Team
▪ Generated new business via strategic prospecting and cold-calling
▪ Collaborated on identifying trends and developing new services/products
▪ Conducted research, evaluated prospects, and maintained detailed sales reports
▪ Named "Star Performer of the Year" for highest sales achievement
▪ Penetrating the military community by engaging through events
▪ Gathering actionable insights from the real estate network about their needs and requirements